Gabriela Maria Straka طرفان Beer Culture 2020 مارڪيٽ ريسرچ رپورٽ انتهائي معتبر 2021 A' Design Award برونز انعام جو فاتح آهي اشتهاربازي، مارڪيٽنگ ۽ رابطي جو ڊيزائن مقابلي جي درجي ۾.
برونزاشتهاربازي· 2021
Beer Culture 2020 مارڪيٽ ريسرچ رپورٽ
Gabriela Maria Straka طرفان
ڪلائنٽ: Brau Union Österreich AG
اشتهاربازي درجي ۾ A' Design Award برونز انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #118582 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Beer Culture 2020 مارڪيٽ ريسرچ رپورٽ بابت
بيئر ڪلچر 2020 آسٽريا ۾ بيئر ڪلچر بابت ھڪ ڇپيل رپورٽ آھي. ھيءَ رپورٽ 18 سالن ۽ ان کان مٿي عمر جي آسٽريائي آبادي جي نمائندي سروي جا نتيجا پيش ڪري ٿي، جيڪا ھڪ آزاد مارڪيٽ ريسرچ اداري پاران آن لائين ۽ ٽيليفون انٽرويون ذريعي ڪئي وئي. موضوعن ۾ بيئر جي خاص قسمن جي اھميت، پيئڻ جون عادتون، پائيدار بيئر پيداوار، برانڊ سان وفاداري ۽ غير الڪوحلي پيداوار شامل آھن. سادا گرافڪس ۽ نشانيون انگن اکرن کي آسانيءَ سان سمجھه ۾ اچڻ جوڳي شڪل ۾ پيش ڪن ٿيون. ھيءَ رپورٽ 64 مواد صفحن ۽ چئن ڪور صفحن تي مشتمل آھي.
سڃاڻپ
A' Design Award برونز انعام بابت
Beer Culture 2020 مارڪيٽ ريسرچ رپورٽ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Beer Culture 2020 مارڪيٽ ريسرچ رپورٽ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Beer Culture 2020 مارڪيٽ ريسرچ رپورٽ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
- ماپ ۽ پيڪيجنگ
- Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700 - ٽيگ
- beer culture report, beer culture, beer, market research, Austria
- پيداواري ٽيڪنالاجي
- The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage - ڊزائين چيلينج
- The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture. - تحقيق
- The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
- الهام
- For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
- منصوبي جو عرصو
- The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
- عمل جو فلو
- In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
- پيٽنٽ
- Copyrights belong to Brau Union Österreich AG, 2020
- ٽيم ميمبر
- Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH - تصوير ڪريڊٽ
- Brau Union Österreich AG
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