Antonia Skaraki - A.S. Advertising طرفان Fairy Fox چمڙي جي سنڀال انتهائي معتبر 2021 A' Design Award چاندي انعام جو فاتح آهي پيڪيجنگ ڊيزائن مقابلي جي درجي ۾.
چانديپيڪيجنگ· 2021
Fairy Fox چمڙي جي سنڀال
Antonia Skaraki - A.S. Advertising طرفان
ڪلائنٽ: Fairy Fox
پيڪيجنگ درجي ۾ A' Design Award چاندي انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #107898 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Fairy Fox چمڙي جي سنڀال بابت
قدرت جي احساس ڏانهن هڪ دلچسپ سفر ۾ ڀلي ڪري آيا. انهن چمڙي جي سنڀال جي شين جي چوڌاري پراسراريت کي محسوس ڪريو. ڊيزائن ڌرتي ماءُ ۽ سندس ٻارن جي وچ ۾ لاڳاپي کي اشارو ڪري ٿو، جڏهن ته اعليٰ معيار جو مواد هڪ لمسي احساس ۽ دائمي تاثر فراهم ڪري ٿو. مقابلي جي نقشي ۽ رجحانن جي تجزيي موقعن جي جڳهن جي دريافت ڏانهن رهنمائي ڪئي جيڪي ڪلائنٽ جي وژن ۽ حڪمت عملي سان هم آهنگ هئا، جيڪا جديد، گهٽ ۾ گهٽ ۽ گرم پيڪيجنگ ڏانهن وٺي وئي.
سڃاڻپ
A' Design Award چاندي انعام بابت
Fairy Fox چمڙي جي سنڀال A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Fairy Fox چمڙي جي سنڀال کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Fairy Fox چمڙي جي سنڀال هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
- ماپ ۽ پيڪيجنگ
- PVC labels on all the packages.
15x12cm
14,5x8,8cm - ٽيگ
- baby, care, child, cream, fairy, fox, product, health, skincare
- پيداواري ٽيڪنالاجي
- Environmentally friendly. Plastic containers with PVC labels.
- ڊزائين چيلينج
- The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
- تحقيق
- A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
- الهام
- Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
- منصوبي جو عرصو
- The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
- عمل جو فلو
- The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
- ٽيم ميمبر
- Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou - تصوير ڪريڊٽ
- Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017
اسپانسرڊ
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