Hong Kong Trade Development Council طرفان Neon Nights نيون نائيٽس: ٽريڊ فيئر آرگنائيزر جي جاءِ انتهائي معتبر 2021 A' Design Award چاندي انعام جو فاتح آهي تقريب ۽ واقعو ڊيزائن مقابلي جي درجي ۾.
چانديتقريب· 2021
Neon Nights نيون نائيٽس: ٽريڊ فيئر آرگنائيزر جي جاءِ
Hong Kong Trade Development Council طرفان
ڪلائنٽ: Hong Kong Trade Development Council
تقريب درجي ۾ A' Design Award چاندي انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #106406 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Neon Nights نيون نائيٽس: ٽريڊ فيئر آرگنائيزر جي جاءِ بابت
نيون نائيٽس هڪ ايونٽ ڊيزائن آهي جيڪو هانگ ڪانگ ۾ هڪ فيشن ٽريڊ فيئر لاءِ ٺاهيو ويو آهي. هي تصور موجوده فيشن رنگن جي رجحانن کي ريٽرو هانگ ڪانگ نيون اسٽريٽ سائنن جي ظاهري صورت سان گڏ ملائي ٿو. ٽي علائقا ڊيزائن ڪيا ويا. هڪ خوش آمديد انسٽاليشن ميدان جي مکيه داخلي دروازي تي بيٺل آهي. نمائش هال جي داخلي حصي کي هڪ ملندڙ علاج ڏنو ويو. هال جي اندر، 300 چورس ميٽرن جي هڪ گھڻ مقصدي جاءِ فيشن شوز، سيمينار ۽ غير رسمي گڏجاڻين جي ميزباني ڪري ٿي. ڊائي ڪٽ نمونن سان دھاتي فريم، پٺيان روشن ٿيل رنگين پينل ۽ نيون طرز جون سائنون هڪ جاندار ظاهري صورت کي شڪل ڏين ٿيون.
سڃاڻپ
A' Design Award چاندي انعام بابت
Neon Nights نيون نائيٽس: ٽريڊ فيئر آرگنائيزر جي جاءِ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Neon Nights نيون نائيٽس: ٽريڊ فيئر آرگنائيزر جي جاءِ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Neon Nights نيون نائيٽس: ٽريڊ فيئر آرگنائيزر جي جاءِ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
- ماپ ۽ پيڪيجنگ
- For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
- ٽيگ
- Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
- پيداواري ٽيڪنالاجي
- All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
- ڊزائين چيلينج
- The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
- تحقيق
- Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
- الهام
- The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
- منصوبي جو عرصو
- The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
- عمل جو فلو
- The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
- پيٽنٽ
- Copyrights belong to Hong Kong Trade Development Council, 2019
- ٽيم ميمبر
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong - تصوير ڪريڊٽ
- Hong Kong Trade Development Council
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