Victor Weiss طرفان Rb5 Vinicola وائن پيڪيجنگ، بصري سڃاڻپ

Victor Weiss طرفان Rb5 Vinicola وائن پيڪيجنگ، بصري سڃاڻپ انتهائي معتبر 2020 A' Design Award برونز انعام جو فاتح آهي پيڪيجنگ ڊيزائن مقابلي جي درجي ۾.

برونزپيڪيجنگ· 2020

Rb5 Vinicola وائن پيڪيجنگ، بصري سڃاڻپ

Victor Weiss طرفان

ڪلائنٽ: Victor Weiss Studio

پيڪيجنگ درجي ۾ A' Design Award برونز انعام فاتح

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تصديق ٿيل ايوارڊ فاتح

ڊزائين #103658 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريو

سائيٽ ڏسو A' Design Award تي ڏسو پريس رليز ايوارڊ بيج

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ڊزائن

Rb5 Vinicola وائن پيڪيجنگ، بصري سڃاڻپ بابت

RB5 Vinicola هڪ بصري سڃاڻپ ۽ پيڪيجنگ پروگرام آهي، جيڪو برازيل جي شهر ساؤ ليوپولڊو ۾ هڪ وائنري لاءِ ٺاهيو ويو آهي. هي آئڪون هڪ مونوگرام آهي، جنهن ۾ سيرف نمبر پنج جي اندر اکر R ۽ B لڪل آهن. نيگيٽو اسپيس هڪ وائن اوپنر جي سلوٽ ٺاهي ٿي. نالو بارٽولني خاندان ۽ پنجن ڀائرن جي ياد ڏياريندو آهي، جن 1853ع ۾ هي وائنري قائم ڪئي هئي. هيءَ سڃاڻپ بوتل جي پيڪيجنگ، ڪاٺ جي دٻن، شاپنگ ٿيلن، بزنس ڪارڊز، ٽيگز ۽ يونيفارمن تي لاڳو ڪئي وئي آهي. ايمبوسنگ، گولڊ فويل، ڪريپ پيپر، شيشو ۽ ڪٽيل ڪاٺ استعمال ڪيا ويا. مقصد اهو هو ته روايت کي هڪ جديد ۽ سنجيده نظر سان گڏ ڪجي.

سڃاڻپ

A' Design Award برونز انعام بابت

Rb5 Vinicola وائن پيڪيجنگ، بصري سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Rb5 Vinicola وائن پيڪيجنگ، بصري سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Rb5 Vinicola وائن پيڪيجنگ، بصري سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

ڊزائن جي پسمنظر

پريس ڪِٽ

ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.

منفرد خاصيتون: The RB5 is a winery located in the city of Sao Leopoldo / RS, in a region of Italian colonization. RB5 Begun in 1853 with the devotion of the 5 Bartolini brothers. The father of the Bartolini family (Giovanni Bartolini) had the dream of migrating to Brazil and starting a winery where he could apply all the technique developed in a life-time of learning in Palermo/Italy. Rodolfo, Andres, Gorges, Antonio, and Hugo dedicated their lives to fulfill their father's dream. but they did not stop there.
ماپ ۽ پيڪيجنگ: The icon is a monogram, created with the hidden letters "R and B" inside a clean serif 5 number. We also designed in the negative space a wine opener silhouette.

The complete visual identity project included several collaterals.

Business cards, envelopes, shopping bags, custom documents, wooden package boxes, care manuals, wine bottle packaging, in-store uniforms, tags, UI/UX for website.
ٽيگ: Branding, Wine, Packaging, Wood, Winery, RB5, Vinicola, monogram, Iconic, elegant
پيداواري ٽيڪنالاجي: All of the materials were designed Studio Victor Weiss and produced with premium printing agencies in south Brazil. Several production techniques/materials were used, including embossing, golden folio, crepe paper, annealed glass and clean cut premium wood.

All of the processes were supervised Rodolfo and Weiss.
ڊزائين چيلينج: We needed to develop a visual identity that could tell the amazing Bartolini family story, but also show that it is a modern company with up to date machinery. One of the most important touch points of the brand is its website, so it needed to work well both physically and digitally. It had to be both modern and antique. We understood the naming process was gonna be one of the most important leverages to telling the story and also having a modern feel.

R - Rodolfo (Father of current CEO)
B - Bartolini (Families name)
5 - Reference to the 5 brothers that created the company.

In conjunction the naming felt modern and bold. We had achieved our objective. By creating a simple and yet clever monogram, we were able to input all 3 elements of the name into one simple icon. What at first may seem like a beautiful number 5, is actually a complete brand name, rb5. We understood the icon should work alone for responsive platforms and small locations (such as a profile picture), but also, in conjunction with the name. If the icon were an obvious monogram, it would read "RB5, RB5". This repetition would be tiring and common. That is why we chose an abstract formation for the icon, in witch can be used both next to brand name or separate.
تحقيق: 1. Target Audience. It was important to understand who were we directing with the built visuals. Answering questions such as target demographic, location, industry, income range, hobbies, communication, thought, importance, reach, challenges, purchase decision making, and objections we started to understand who are we speaking to through our design.

2. Persona. By creating a specific avatar of who the end costumer is, we can create specific strategies and explore direct possibilities.

3. Brand attributes. We needed to list the values that identify and differentiate competitors without a point of sale, as well as the performance of the final product.

4. Archetype. A brand archetype is a universally familiar character or situation that transcends time, place, culture, gender and age. Defining the brand archetype helped us through the bench-marketing process and also directly into typography selection and colors in the over-all look and feel of the project. For Rb5 we used The Ruler archetype.

The next steps were to develop the brand tone of voice and manifest. When the strategic part of the process was done, we begun the design by creating a stylescape and exploring the visual possibilities.
الهام: Each Bartolini brother focused on studying one kind of grape, one kind of wine. Each brother has a specialty, one of the secrets of the success of RB5. Today Joao Vitor, (son of Rodolfo Bartolini) is the head of the company, combining quality and tradition with technology and innovation.

With the visual identity we wanted to convey: Quality, tradition, seriousness, good taste, class.
منصوبي جو عرصو: The project started in may 2017 at our first meeting with client in Porto Alegre. And finished in January 2018 in Sao Leopoldo. (With the re-brand launch).
عمل جو فلو: The core behind RB5 Winery is to create a sophisticated experience to the client. To stand-out from big mass production wine companies, as a unique artesanal "handmade" product.

RB5 farms the grapevines, create the perfect alcoholic combinations and store the final product for years until its ready for retail. The product can be found in several premium supermarkets and stores through South America.