SberBank Online Design Team طرفان SberBank Online بنيادي ڪم: موبائل بينڪنگ ايپليڪيشن انتهائي معتبر 2021 A' Design Award چاندي انعام جو فاتح آهي موبائيل ٽيڪنالاجيز، ايپليڪيشنز ۽ سافٽويئر ڊيزائن مقابلي جي درجي ۾.
چانديموبائيل· 2021
SberBank Online بنيادي ڪم: موبائل بينڪنگ ايپليڪيشن
SberBank Online Design Team طرفان
ڪلائنٽ: Sberbank
موبائيل درجي ۾ A' Design Award چاندي انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #101823 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
SberBank Online بنيادي ڪم: موبائل بينڪنگ ايپليڪيشن بابت
ڪتاب جو متن: SberBank Online هڪ موبائل بينڪنگ ايپليڪيشن آهي جيڪا هڪ وڏي روسي بينڪ لاءِ ٺاهي وئي آهي. بينڪ جا تقريباً سڀئي بينڪنگ پراڊڪٽ هن ايپليڪيشن ذريعي آنلائن دستياب آهن. روايتي بينڪنگ خدمتون لائف اسٽائل خاصيتن سان گڏ ڪيون ويون آهن، جهڙوڪ چيٽ، اسٽوريز ۽ هڪ ڪئٽلاگ. پيسن جي منتقلي کي وڌيڪ ذاتي بڻائڻ لاءِ رنگين پوسٽ ڪارڊ ۽ اسٽيڪر شامل ڪري سگهجن ٿا. جڏهن ڪا ٽرانزيڪشن گهڻو وقت وٺندي آهي، ته هڪ خالي لوڊنگ پيج جي بدران هڪ اينيميٽيڊ اسڪرين ڏيکاري ويندي آهي. مکيه ۽ ويلڪم اسڪرين مقام ۽ ڏينهن جي وقت مطابق ذاتي بڻايون وينديون آهن.
سڃاڻپ
A' Design Award چاندي انعام بابت
SberBank Online بنيادي ڪم: موبائل بينڪنگ ايپليڪيشن A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. SberBank Online بنيادي ڪم: موبائل بينڪنگ ايپليڪيشن کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. SberBank Online بنيادي ڪم: موبائل بينڪنگ ايپليڪيشن هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
- ماپ ۽ پيڪيجنگ
- Above iOS 10.0 / Above Android 10.0
- ٽيگ
- Digital Banking, Personalization, Emotional Design, app.
- پيداواري ٽيڪنالاجي
- Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
- ڊزائين چيلينج
- One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
- تحقيق
- The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
- الهام
- SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
- منصوبي جو عرصو
- In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
- عمل جو فلو
- There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.
اسپانسرڊ
Designers.org کان اڳتي ڳوليو
اسان جي اشتهاري ڀائيوالن جون پراڊڪٽس، خدمتون ۽ موقعا ڳوليو.
وڌيڪ ڳولڻ لاءِ
لاڳاپيل ڊزائنز
ساڳي درجي مان وڌيڪ ايوارڊ جيتندڙ ڊزائنز ڳوليو، جيڪي قابليت جي بنياد تي چونڊيل آهن.
