Akbank T.A.S ᱨᱮᱱᱟᱜ Akbank Mobile ᱢᱳᱵᱟᱭᱤᱞ ᱮᱯ ᱫᱚ ᱢᱚᱵᱟᱭᱤᱞ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱢᱚᱵᱟᱭᱤᱞ· 2020
Akbank Mobile ᱢᱳᱵᱟᱭᱤᱞ ᱮᱯ
Akbank T.A.S ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Akbank
ᱢᱚᱵᱟᱭᱤᱞ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#99903 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Akbank Mobile ᱢᱳᱵᱟᱭᱤᱞ ᱮᱯ ᱵᱟᱵᱚᱛ ᱛᱮ
Akbank Mobile app ᱨᱮᱱᱟᱜ ᱱᱟᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱥᱟᱶᱛᱟᱨᱤ, ᱵᱩᱫᱷᱤᱢᱟᱱ, ᱵᱷᱚᱵᱤᱥᱚᱛ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱨ ᱤᱱᱟᱢᱤᱭᱟ ᱵᱮᱝᱠᱤᱝ ᱛᱮᱡᱽᱨᱩᱵᱟ ᱞᱟᱹᱜᱤᱫ ᱱᱟᱶᱟ ᱧᱮᱞᱚᱜ ᱮ ᱮᱢᱟ᱾ ᱢᱩᱲᱩᱛ ᱥᱟᱦᱴᱟ ᱨᱮ ᱵᱮᱠᱛᱤᱜᱚᱛ ᱡᱟᱭᱜᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱥᱟᱶ, ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱠᱚ ᱟᱠᱚᱣᱟᱜ ᱟᱨᱡᱟᱣ ᱡᱤᱭᱚᱱ ᱟᱞᱜᱟ ᱞᱟᱹᱜᱤᱫ ᱵᱩᱫᱷᱤᱢᱟᱱ ᱵᱩᱡᱷᱟᱹᱣ ᱠᱚ ᱧᱮᱞ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ᱾ ᱚᱱᱟ ᱥᱟᱶᱛᱮ, ᱱᱚᱶᱟ ᱱᱟᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱦᱚᱨ ᱥᱟᱶ, ᱯᱟᱨᱚᱢᱯᱚᱨᱤᱠ ᱵᱮᱝᱠᱤᱝ ᱠᱟᱹᱢᱤᱦᱚᱨᱟ ᱠᱚᱫᱚ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱠᱚᱣᱟᱜ ᱯᱟᱹᱨᱥᱤ ᱛᱮ ᱠᱚ ᱨᱚᱲᱟ, ᱥᱚᱢᱯᱚᱨᱠᱚ ᱪᱤᱠᱟᱹ ᱪᱤᱛᱟᱹᱨ, ᱟᱞᱜᱟ ᱠᱟᱹᱢᱤ ᱦᱚᱨ ᱟᱨ ᱵᱷᱟᱵᱽᱱᱟ ᱠᱚ ᱥᱟᱶ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Akbank Mobile ᱢᱳᱵᱟᱭᱤᱞ ᱮᱯ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Akbank Mobile ᱢᱳᱵᱟᱭᱤᱞ ᱮᱯ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Akbank Mobile provides a new perspective on traditional banking which now speaks the users' language with contact thumbnails, simplified actions, phrases, and concepts that are familiar to the user rather than system-oriented terms. Its strength is the human-first approach to building empathy and trust. With its personalized area on the main page, the users can view smart insights to ease their financial life. Also, the users will save time with the AI that thinks in users’ stead.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- iOS, Android
- ᱴᱮᱜ ᱠᱚ
- Banking, Banking App, Personalized Experience, Personal Finance Assistance, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The app is available for iOS and Android devices in English and Turkish language versions.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: Angular JS, React, React native, .Net, PHP, html5, javascript - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- To enable to communication we envisioned, we had to ask the user to give a portion of their dashboard and trust us that it will be worth it. Since mostly the communication the users expect is related to sales, initially users hesitated to read this area. We did a lot of prototyping to find the right size, look and feel and content curation to help users own and love this communication with the bank. We also had a lot of technical challenges to create insights and place them in a dashboard without negative impacts on the performance of the app.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- With a human-centric approach, we benefited from a wide range of research methods like market research, questionaries, user interviews, shadowing, heuristic evaluation and design workshops to develop better empathy with users. We turned our insights into creating personas, user stories, journey mappings. To validate the new design we ran several user testings. As a result, we verified our hypothesis on what people would expect from smart, social, intuitive and personalized banking experience.
- ᱯᱨᱮᱨᱚᱱᱟ
- We want to make Akbank customers love everyday banking. Therefore, we've started to reimagine and design all digital channels of Akbank. Akbank Mobile is one of the pillars of this process. After all the studies the team went through, we have been thinking about how to make banking smart, social, future-proof and rewarding. We designed Akbank Mobile. With our product’s personalizations and recommendations, a mobile banking experience has never been so clean and intuitive.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The design process of the project started in the last quarter of 2018 in Istanbul and had first released in September 2019 in Istanbul. It is an ongoing journey still with updates and user feedback.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Normally the communication of users and the bank was mostly composed of one-way interactions. We wanted to create two-way communication and make it free from financial terms. We create a Communication Area on our dashboard. This is an area where our AI engine gives smart insights to the user to reduce stress, help them make more of what they have. Here users are also sharing their feedbacks and needs with the bank. So it is a unique place for valuable two-way conversations.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Akbank T.A.Ş, 2019.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Berivan Atik
Dilara Gül
Hande Taner
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019. Image #2: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #3: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Video Credits: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
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