ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Patrizia Donà ᱨᱮᱱᱟᱜ Qwerty Elemental ᱛᱤ ᱵᱮᱜᱽ

Patrizia Donà ᱨᱮᱱᱟᱜ Qwerty Elemental ᱛᱤ ᱵᱮᱜᱽ ᱫᱚ ᱮᱠᱥᱮᱥᱚᱨᱤ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱯᱞᱟᱴᱤᱱᱟᱢᱮᱠᱥᱮᱥᱚᱨᱤ· 2020

Qwerty Elemental ᱛᱤ ᱵᱮᱜᱽ

Patrizia Donà ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Donà

ᱮᱠᱥᱮᱥᱚᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Qwerty Elemental ᱛᱤ ᱵᱮᱜᱽ ᱵᱟᱵᱚᱛ ᱛᱮ

Typewriter ᱠᱚᱣᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱚᱫᱚᱞ ᱫᱚ ᱢᱤᱫ ᱵᱟᱹᱲᱛᱤ ᱜᱩᱥᱩᱢ visual form ᱠᱷᱚᱱ ᱥᱟᱦᱟ ᱰᱟᱦᱟᱨ, ᱥᱟᱫᱷᱟ geometric form ᱨᱮᱭᱟᱜ ᱵᱚᱫᱚᱞ ᱫᱮᱠᱷᱟᱣᱟ, Qwerty-elemental ᱫᱚ ᱛᱟᱠᱚᱛ, ᱥᱚᱢᱛᱚᱞ ᱟᱨ ᱥᱟᱫᱷᱟᱭ ᱨᱮᱭᱟᱜ ᱢᱩᱨᱛᱤ ᱠᱟᱱᱟ᱾ ᱟᱭᱢᱟ ᱠᱟᱹᱢᱤᱭᱟᱹ ᱠᱚ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱫ constructive ᱥᱯᱟᱴ ᱴᱷᱟᱹᱣᱠᱟᱹ ᱫᱚ product ᱨᱮᱭᱟᱜ ᱮᱴᱟᱜ visual ᱞᱟᱠᱪᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱮᱜᱽ ᱠᱚ architectonic ᱨᱩᱯ ᱮᱢᱟ᱾ ᱵᱮᱜᱽ ᱨᱮᱭᱟᱜ ᱢᱩᱞ ᱠᱷᱟᱥ ᱞᱟᱠᱪᱟᱨ ᱫᱚ ᱵᱟᱨᱭᱟ typewriter ᱪᱟᱵᱤ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ designer ᱟᱡᱮ ᱱᱤᱡᱮ ᱛᱮᱭᱟᱨ ᱟᱨ ᱡᱩᱲᱟᱹᱭ ᱟᱠᱟᱫᱼᱟᱭ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Qwerty Elemental ᱛᱤ ᱵᱮᱜᱽ ᱫᱚ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱫᱩᱱᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Qwerty Elemental ᱛᱤ ᱵᱮᱜᱽ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
Just like typewriters’ design evolution shows the transformation from a highly complex visual form to the clean-lined, simple geometric form, Qwerty-elemental is the embodiment of strength, symmetry, and simplicity. Constructive steel parts made by various craftsmen are distinctive visual feature of the product, which gives the bag an architectonic appearance.The highlight of "Qwerty" collection were the typewriter keys, firstly re-applied from the original Remington typewriters, and later, according to Donà's design, constructed and manufactured by a metal craftsmen company. Since 2013 Donà has her own production of typewriter keys.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
1. qwerty large:28x31x10,5 cm
2. qwerty medium:26x24x10,5 cm
3. qwerty small: 25x13x3 cm
ᱴᱮᱜ ᱠᱚ
Typewriter bags, Qwerty bag
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
For the realization of this collection Donà collaborated with different manufactures with one aim: to improve each detail to the level of excellence and to combine craft and industrial methods of production. The typewriter keys are made from brass metal sheet. We made special tools for the typewriter keys production. Using these tools a brass sheet is going through a several stages: cutting, curvature, perforation. Next step is galvanization (electroplating) and finally assembling the chrome ring with laser cut disk with engraved sign (letter, number…). Hardware are cut and highly polished from stainless steel by metal craftsman. For the leatherwork Donà found skilled craftsman who use time-honored tanning and finishing techniques (hand-finished edges). The product shows old tried and tested techniques and materials, but a modern and up-to-date design approach.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
making a tool for typewriter keys, it took ca six months to develop a "machine" for typewriter keys production
ᱜᱚᱵᱮᱥᱚᱱᱟ
The most time is dedicated to the details of the bags:typewriter keys, laser cut hardware that are made from stainless steel
ᱯᱨᱮᱨᱚᱱᱟ
The durability is femininity of QWERTY design built in the Donà's collection of the same name. It evolved from Donà's fascination with the highly aesthetical and complex mechanical object - the Remington typewriter. It is one of the earliest brands of typewriters, dating from 1874.
The name of the collection “Qwerty” refers to the oldest typing template that was invented by a newspaper editor Christopher Sholes in 1868 and sold to Remington in 1873. Unchanged for 150 years, it was designed to prevent the metal arms of the typewriter letters from clashing and jamming. So what Sholes basically did was to place the most frequently used letters as far apart as possible, making the typist's fingers (at that time, which was the practice that persisted throughout the next century, all typists were women) do the work. In a 1888 Manual of the Typewriter, John Harrison explained, "The typewriter is especially adapted to feminine fingers. They seem to be made for typewriting. The typewriting involves no hard labor and no more skill than playing the piano."
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
2018-2020, Zagreb-Venezia-Vicenza
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
Qwerty Elemental line features perfect everyday city pieces suitable for the daylong activities and the evening occasion.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Patrizia Donà
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Image #1:Photographer Vanja Solin, 2019
Image #2:Photographer Vanja Solin, 2019
Image #3:Photographer Vanja Solin, 2019
Image #4:Photographer Vanja Solin, 2019
Image #5:Photographer Vanja Solin, 2019

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A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

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