Ruis Vargas ᱨᱮᱱᱟᱜ Dorina Nowill ᱵᱟᱨᱥᱤᱠ ᱨᱤᱯᱳᱨᱴ ᱫᱚ ᱪᱷᱟᱯᱟ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱪᱷᱟᱯᱟ· 2020
Dorina Nowill ᱵᱟᱨᱥᱤᱠ ᱨᱤᱯᱳᱨᱴ
Ruis Vargas ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Laika
ᱪᱷᱟᱯᱟ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#98400 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Dorina Nowill ᱵᱟᱨᱥᱤᱠ ᱨᱤᱯᱳᱨᱴ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱫᱳᱨᱤᱱᱟ ᱱᱳᱶᱤᱞ ᱫᱚ ᱢᱤᱫ ᱯᱷᱟ�441ᱰᱮᱥᱚᱱ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫ ᱵᱟᱨᱥᱤᱠ ᱨᱤᱯᱳᱨᱴ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱢᱮᱫ ᱵᱟᱝ ᱦᱚᱸ ᱠᱚᱢ ᱧᱮᱞ ᱫᱟᱲᱮᱭᱟᱜ ᱦᱚᱲ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱹᱢᱤ ᱮᱫᱟ ᱾ ᱵᱨᱮᱞ ᱴᱩᱰᱟᱜ ᱠᱚ ᱱᱚᱶᱟ ᱯᱚᱛᱚᱵ ᱨᱮ ᱡᱚᱛᱚ ᱡᱟᱭᱜᱟ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱪᱷᱟᱯᱟᱠᱟᱱ ᱚᱞ ᱥᱟᱶᱛᱮ ᱠᱟᱛᱷᱟ ᱟᱨ ᱴᱮᱠᱥᱪᱚᱨ ᱠᱚ ᱛᱮᱭᱟᱨ ᱮᱫᱟ ᱾ ᱠᱚᱵᱷᱟᱨ ᱨᱮ ᱴᱷᱟᱨ ᱴᱩᱰᱟᱜ ᱠᱚ ᱢᱮᱱᱟᱜᱼᱟ, ᱮᱱᱟᱝ ᱱᱚᱶᱟ ᱨᱤᱯᱳᱨᱴ ᱦᱚᱸ ᱡᱩᱶᱤᱫ ᱛᱮ ᱯᱟᱲᱦᱟᱣ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱱᱟ ᱾ ᱥᱟᱦᱴᱟ ᱠᱚ ᱚᱯᱷᱥᱮᱴ ᱠᱟᱹᱜᱮᱡ ᱨᱮ ᱯᱩᱱ ᱨᱚᱝ ᱛᱮ ᱪᱷᱟᱯᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱟᱠᱚᱣᱟᱜ ᱯᱳᱨᱚᱥ ᱟᱨ ᱡᱩᱶᱤᱫ ᱛᱮ ᱮᱦᱚᱵ ᱦᱩᱭᱩᱜ ᱟᱠᱟᱱ ᱛᱟᱦᱮᱸᱱ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱪᱷᱟᱣ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱨᱤᱯᱳᱨᱴ ᱫᱚ ᱟᱨᱛᱷᱤᱠ ᱵᱚᱪᱷᱚᱨ ᱨᱮᱭᱟᱜ ᱯᱷᱚᱞ ᱠᱚ ᱞᱮᱠᱷᱟᱭᱟ ᱟᱨ ᱛᱟᱭᱳᱢ ᱵᱚᱪᱷᱚᱨ ᱞᱟᱹᱜᱤᱫ ᱜᱟᱭᱰᱞᱟᱭᱤᱱ ᱠᱚ ᱛᱮᱭᱟᱨᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱱ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱢᱤ ᱫᱚ ᱡᱚᱛᱚ ᱯᱟᱲᱦᱟᱣᱤᱡ ᱞᱟᱹᱜᱤᱫ ᱱᱚᱶᱟ ᱯᱚᱛᱚᱵ ᱢᱤᱞᱟᱹᱣ ᱮᱢᱚᱜ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Dorina Nowill ᱵᱟᱨᱥᱤᱠ ᱨᱤᱯᱳᱨᱴ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Dorina Nowill ᱵᱟᱨᱥᱤᱠ ᱨᱤᱯᱳᱨᱴ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The annual report is permeated by elements in Braille, which dictate the pace of publication and function as components of interaction with the lay reader, bringing him to experience or know this model of writing. Altogether, the pages permeated by the writing of the blind integrate form - writing - and content - subject -, providing an inclusive meaning to the book. Another relevant detail: the cover has a relief print on the dots, allowing blind people to experience tactile reading.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Cover: sheet format 640 x 280 mm; Core: Print format 210 x 280 mm. Cover printed on offset paper 240 g/m2, 4X4 colors (CMYK). Core composed of 120 pages in 150 g/m2 offset paper, 4x4 colors. Finish: dry relief on the cover.
- ᱴᱮᱜ ᱠᱚ
- Annual report, print, editorial, graphic design, branding identity
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The cover has a proportional book ear, at full opening, a panoramic view of the use of Braille writing points. Still on the cover, the use of dry relief provides a tactile experience to the reader, offering points of braille writing. The publication was printed in CMYK-scale colors, on offset paper, mainly because it offers the tactile aspect due to its porosity.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge was to develop a publication that, in addition to fulfilling its functional aspects of informing and maintaining the commitment to the governance policy of the Dorina Nowill Foundation, also represented a document that addressed the aspect of the need to include blind or with low vision people.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the Dorina Nowill annual report expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dorina Nowill brand.
- ᱯᱨᱮᱨᱚᱱᱟ
- The Dorina Nowill Foundation serves people who are blind or have low vision. Braille writing is incorporated into the daily life of this community. For the design of its annual report, Laika started from this premise and used the points of writing, both in tactile and visual aspects, to compose the graphic identity of this publication. In this way, the points form phrases throughout the publication, in parallel with the graphical writing, composing textures that refer to the foundation's brand.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in February 2019 and finished in May 2019 in Sao Paulo, Brazil.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The annual report is intended to mark the entity's fiscal year and establish guidelines for the following year. In addition to the functional aspect of the publication, its aesthetic and graphic aspect is essential to set the date, give the document a longevity and validate its relevance to the sector. As a supporting document and material, it has another fundamental function: to serve as a presentation of the foundation and to contribute to attract sponsors from medium and large companies.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Arthur Medeiros
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Ruis Vargas, Creative Directo, Thiago Siqueira and Agnes Svilenov, Designer
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Laika Design
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