Zhidong Du ᱨᱮᱱᱟᱜ Yum Rob Primary Function: ᱡᱚᱢᱟᱜ ᱴᱷᱟᱶ ᱵᱷᱤᱛᱤᱨ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱵᱷᱤᱛᱨᱤ· 2020
Yum Rob Primary Function: ᱡᱚᱢᱟᱜ ᱴᱷᱟᱶ ᱵᱷᱤᱛᱤᱨ
Zhidong Du ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: MET Creative Brand
ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#95774 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Yum Rob Primary Function: ᱡᱚᱢᱟᱜ ᱴᱷᱟᱶ ᱵᱷᱤᱛᱤᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Book Text: ᱭᱩᱢ ᱨᱚᱵ ᱫᱚ ᱦᱮᱸᱜᱥᱩᱭ ᱥᱚᱦᱚᱨ ᱨᱮᱱᱟᱜ ᱢᱤᱫ ᱛᱷᱤᱢ ᱟᱠᱟᱱ ᱥᱢᱟᱨᱴ ᱡᱚᱢᱟᱜ ᱴᱷᱟᱶ ᱠᱟᱱᱟ ᱾ ᱵᱷᱤᱛᱤᱨ ᱫᱚ ᱔᱕᱐ ᱵᱚᱨᱜ ᱢᱤᱴᱟᱨ ᱡᱟᱭᱜᱟ ᱵᱷᱚᱨᱛᱤᱭᱟ ᱟᱨ ᱟᱫᱷᱩᱱᱤᱠ ᱟᱨ ᱟᱞᱜᱟ ᱴᱷᱟᱴ ᱛᱮᱭ ᱥᱮᱸᱫᱨᱟᱜ-ᱟ ᱾ ᱢᱩᱪᱟᱹᱫ ᱫᱚ ᱵᱨᱟᱸᱰ ᱨᱚᱵᱚᱴ ᱪᱤᱛᱟᱹᱨ ᱠᱷᱚᱱ ᱟᱜᱩ ᱟᱠᱟᱱ ᱜᱩᱞ ᱟᱨᱠ ᱵᱮᱵᱷᱟᱨᱭᱮᱫ-ᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱤᱨᱚᱨ ᱥᱴᱮᱱᱞᱮᱥ ᱤᱥᱴᱤᱞ ᱛᱮ ᱯᱷᱨᱮᱢ ᱠᱟᱱᱟ ᱾ ᱵᱷᱤᱛᱤᱨ ᱠᱚᱨᱤᱰᱚᱨ ᱨᱮᱱᱟᱜ ᱯᱮ ᱛᱟᱨᱟᱯ ᱨᱮ ᱢᱤᱨᱚᱨ ᱟᱛᱚᱢ ᱫᱚ ᱢᱤᱫ ᱰᱩᱵᱟᱹᱣ ᱟᱠᱟᱱ ᱨᱟᱦᱟ ᱛᱮᱭᱟᱨ ᱮᱫ-ᱟ ᱾ ᱥᱤᱞᱤᱝ ᱨᱮᱱᱟᱜ ᱨᱚᱝ ᱟᱠᱟᱱ ᱞᱟᱭᱴ ᱥᱴᱨᱤᱯ ᱟᱨ ᱚᱯᱴᱤᱠᱟᱞ ᱯᱷᱟᱭᱵᱟᱨ ᱞᱟᱭᱴ ᱠᱚ ᱫᱮᱠᱷᱟᱶ ᱦᱟᱶᱟ ᱛᱮᱭᱟᱨ ᱮᱫ-ᱟ ᱾ ᱛᱟᱸᱜᱤᱡ ᱡᱟᱭᱜᱟ ᱨᱮ ᱯᱟᱶᱦᱟ-ᱯᱟᱶᱦᱟ ᱜᱟᱰᱤ ᱢᱮᱱᱟᱜ-ᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱪᱟᱞᱟᱶ ᱠᱚ ᱦᱟᱛᱟᱣ ᱮᱫ-ᱟ ᱟᱨ ᱰᱷᱮᱨ ᱟᱛᱤᱛᱷᱤ ᱠᱚ ᱫᱚᱦᱚ ᱮᱫ-ᱟ ᱾ ᱢᱤᱫ ᱯᱚᱨᱚᱢᱟᱨ ᱠᱩᱴᱩᱢ ᱛᱮ ᱡᱚᱢ-ᱧᱩ ᱦᱟᱶᱟ ᱯᱩᱨᱟᱹᱣᱜ-ᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Yum Rob Primary Function: ᱡᱚᱢᱟᱜ ᱴᱷᱟᱶ ᱵᱷᱤᱛᱤᱨ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Yum Rob Primary Function: ᱡᱚᱢᱟᱜ ᱴᱷᱟᱶ ᱵᱷᱤᱛᱤᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Yum Rob is the first future concept theme smart restaurant in Hengshui City. The designer adopts modern, simple and fashionable design style, through digital hardware, personalized products and humanized service, and in the way of technology and food, to bring immersive dining experience to customers.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The project covers a total of 450 square meters. The three sides of the inner extension channel adopt mirror surface to create "immersive" punch memory point and increase brand perception. It enables customers to take into account all kinds of experience in comings and goings.
- ᱴᱮᱜ ᱠᱚ
- Interior, Future, Smart Restaurant, Modern, Fashion, Immersive,
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The entrance extracts the circular arc element from the robot image of the brand, combining with the mirror stainless steel material surrounding, bringing people a sense of mystery and unknown. The use of color light-emitting strip creates a sweet and joyful visual feeling, while presenting a sense of ritual and illusion of the scene.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The top of the box uses optical fiber lights to enhance the visual atmosphere of the space. The panoramic 360-degree stereoscopic projection with a strong sense of the future creates an "immersive" dining environment through acousto-optic technology, presenting diverse and dramatic visual effects for customers.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- As more and more consumers are used to meet their various needs for catering through online channels, the current catering management system is not limited to cash register, but also a connector between restaurant, platform and guests. The new technology and experience will become the focus of the next development of the catering industry.
The cartoon IP image of VIVI can not only attract people's attention as a selling point, but also form its own visual symbols to increase brand recognition. - ᱯᱨᱮᱨᱚᱱᱟ
- The core of this case is to transform the abstract brand concept into a perceptible and communicable space language, and increase the benefits for business operation. Therefore, in front of the door design, the designer uses a very architectural image to show "taste" and "future" in different directions. The bold and bright color layout make the restaurant become beautiful and striking in this street.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in February 2019 in Hengshui and finished in March 2019 in Hengshui.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The waiting area is equipped with stepped seats, reasonably planning the customers' moving line, which can accommodate more people to wait for meals. Meanwhile, it subtly changes the atmosphere of the whole space, creating a cinema like audio-visual enjoyment. Semi matte paint is used on the walls around to enhance the depth of the space. The logo is embedded with the LED display screen, which brings rich spatial emotions by changing different expression forms.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Zhidong Du, 2019.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Zhidong Du
Ailing Xu - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Photographer Ming Chen, Entrance, 2019.
Image #2: Photographer Ming Chen, Waiting Area, 2019.
Image #3: Photographer Ming Chen, Dining Area, 2019.
Image #4: Photographer Ming Chen, Stairs, 2019.
Image #5: Photographer Ming Chen, Box, 2019.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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