Willy Lai and Dave Torres ᱨᱮᱱᱟᱜ Macy’s App Redesign Primary Function: ᱢᱚᱵᱟᱭᱤᱞ ᱠᱤᱬᱤᱸ ᱟᱯᱞᱤᱠᱮᱥᱚᱱ ᱫᱚ ᱢᱚᱵᱟᱭᱤᱞ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱢᱚᱵᱟᱭᱤᱞ· 2020
Macy’s App Redesign Primary Function: ᱢᱚᱵᱟᱭᱤᱞ ᱠᱤᱬᱤᱸ ᱟᱯᱞᱤᱠᱮᱥᱚᱱ
Willy Lai and Dave Torres ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Macy's
ᱢᱚᱵᱟᱭᱤᱞ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#94021 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Macy’s App Redesign Primary Function: ᱢᱚᱵᱟᱭᱤᱞ ᱠᱤᱬᱤᱸ ᱟᱯᱞᱤᱠᱮᱥᱚᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
Macy's App ᱫᱚ ᱢᱤᱫ ᱢᱚᱵᱟᱭᱤᱞ ᱠᱤᱬᱤᱸ ᱟᱯᱞᱤᱠᱮᱥᱚᱱ ᱠᱟᱱᱟ ᱚᱠᱟ 2019 ᱨᱮ Android ᱟᱨ iOS ᱰᱤᱵᱟᱭᱥ ᱞᱟᱹᱜᱤᱫ ᱫᱚᱦᱲᱟ ᱛᱮᱭᱟᱨ ᱮᱱᱟ ᱾ ᱱᱚᱶᱟ ᱟᱯᱞᱤᱠᱮᱥᱚᱱ ᱜᱮ ᱜᱟᱦᱠᱤᱠᱚ ᱥᱢᱟᱨᱴᱯᱷᱚᱱ ᱟᱨ ᱴᱮᱵᱞᱮᱴ ᱠᱷᱚᱱ ᱯᱷᱮᱥᱚᱱ, ᱥᱩᱱᱫᱚᱨᱛᱟ ᱟᱨ ᱚᱲᱟᱜ ᱛᱮᱭᱟᱨ ᱡᱤᱱᱤᱥ ᱧᱮᱞ ᱟᱨ ᱠᱤᱬᱤᱸ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ ᱾ ᱞᱮᱟᱩᱴ ᱫᱚ ᱯᱟᱨᱠᱚᱢ ᱟᱨ ᱟᱞᱜᱟ ᱠᱟᱱᱟ, ᱟᱨ ᱯᱷᱮᱥᱚᱱ ᱢᱤᱰᱤᱭᱟ ᱟᱨ ᱜᱟᱦᱠᱤ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱡᱤᱱᱤᱥ ᱠᱷᱚᱱ ᱧᱮᱞ ᱫᱟᱬᱮᱟᱜ ᱠᱩᱦᱩ ᱮᱢᱟᱜ-ᱟ ᱾ ᱠᱮᱢᱨᱟ ᱟᱹᱰᱤ ᱛᱮᱭᱟᱨ ᱴᱩᱞᱠᱚ ᱫᱚ ᱥᱠᱮᱱ ᱟᱨ ᱯᱮᱭᱢᱮᱱ ᱨᱮ ᱜᱚᱲᱚ ᱮᱢᱟᱜ-ᱟ, ᱟᱨ ᱟᱜᱢᱮᱱᱴᱮᱰ ᱨᱤᱭᱟᱞᱤᱴᱤ ᱯᱷᱤᱪᱚᱨ ᱜᱮ ᱜᱟᱦᱠᱤᱠᱚ ᱠᱤᱬᱤᱸ ᱞᱟᱦᱟ ᱡᱤᱱᱤᱥᱠᱚ ᱧᱮᱞ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ ᱾ ᱱᱚᱶᱟ ᱫᱚᱦᱲᱟ ᱛᱮᱭᱟᱨ ᱫᱚ ᱟᱹᱰᱤ ᱥᱟᱹᱨᱤ ᱵᱮᱶᱦᱟᱨᱤᱭᱟᱹ ᱟᱹᱨᱤᱡᱟᱹᱨᱤ ᱟᱨ ᱜᱟᱦᱠᱤ ᱨᱮᱭᱟᱜ ᱠᱟᱛᱷᱟ ᱮᱛᱚᱦᱚᱵ ᱛᱮ ᱛᱮᱭᱟᱨ ᱮᱱᱟ, ᱟᱨ ᱞᱟᱸᱪ ᱛᱟᱭᱚᱢ ᱛᱮ ᱵᱮᱶᱦᱟᱨᱤᱭᱟᱹ ᱡᱩᱲᱟᱶ ᱵᱟᱹᱠᱤᱸ ᱮᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Macy’s App Redesign Primary Function: ᱢᱚᱵᱟᱭᱤᱞ ᱠᱤᱬᱤᱸ ᱟᱯᱞᱤᱠᱮᱥᱚᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Macy’s App Redesign Primary Function: ᱢᱚᱵᱟᱭᱤᱞ ᱠᱤᱬᱤᱸ ᱟᱯᱞᱤᱠᱮᱥᱚᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- We developed native apps for Android and iOS platforms.
- ᱴᱮᱜ ᱠᱚ
- Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- ᱯᱨᱮᱨᱚᱱᱟ
- The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Images courtesy of Macys.
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
