Martin Hoffmann ᱨᱮᱱᱟᱜ Foggy Mornings Primary Function: ᱪᱷᱟᱸᱪ ᱫᱷᱟᱱ

Martin Hoffmann ᱨᱮᱱᱟᱜ Foggy Mornings Primary Function: ᱪᱷᱟᱸᱪ ᱫᱷᱟᱱ ᱫᱚ ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱠᱟᱥᱟᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ· 2026

Foggy Mornings Primary Function: ᱪᱷᱟᱸᱪ ᱫᱷᱟᱱ

Martin Hoffmann ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Hoffmann Design

ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

33,172

ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#181722 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Foggy Mornings Primary Function: ᱪᱷᱟᱸᱪ ᱫᱷᱟᱱ ᱵᱟᱵᱚᱛ ᱛᱮ

Book Text: ᱯᱷᱳᱜᱤ ᱢᱳᱨᱱᱤᱝᱥ ᱪᱷᱟᱸᱪ ᱥᱤᱨᱤᱡ ᱱᱚᱣᱟ ᱢᱤᱫ ᱱᱷᱳᱸᱫᱷᱨᱟ ᱨᱤᱛᱩ ᱨᱮᱱᱟᱜ ᱦᱳᱭ ᱫᱟᱨᱟᱭᱟᱜ ᱵᱟᱝ ᱥᱩᱦᱟᱣ ᱟᱨ ᱢᱳᱱ ᱨᱩᱜ ᱜᱩᱱ ᱠᱳ ᱯᱟᱱᱛᱮᱭᱟᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱡᱟᱦᱟᱸᱱᱟᱜ ᱠᱷᱚᱱ ᱜᱷᱟᱥᱤ ᱨᱚᱝ ᱫᱚ ᱯᱟᱥᱱᱟᱣᱮᱱᱟ। ᱠᱩᱠᱩᱝ ᱛᱮ ᱨᱟᱠᱟᱵ ᱨᱮᱱᱟᱜ, ᱟᱭᱢᱟ ᱦᱚᱲ ᱠᱚᱢ ᱠᱚᱱᱴᱨᱟᱥᱴ ᱨᱮᱱᱟᱜ ᱫᱨᱤᱥᱭᱚ ᱥᱟᱶ ᱢᱮᱱᱟᱜ ᱯᱟᱱᱛᱮ ᱛᱮ ᱱᱚᱣᱟ ᱯᱨᱳᱡᱮᱠᱴ ᱫᱚ ᱢᱤᱫ ᱨᱟᱦᱟ ᱟᱨ ᱢᱟᱦᱚᱞ ᱨᱮᱱᱟᱜ ᱥᱩᱱᱫᱚᱨᱛᱟ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱜ-ᱟ। ᱠᱳᱢ ᱢᱟᱨᱥᱟᱞ, ᱥᱩᱠᱷᱥᱢᱚ ᱨᱚᱝ ᱨᱮᱱᱟᱜ ᱯᱟᱨᱷᱟᱛ ᱟᱨ ᱯᱟᱨᱥᱟᱞ ᱯᱟᱱᱛᱮ ᱫᱚ ᱵᱟᱝ ᱥᱩᱦᱟᱣ ᱢᱳᱴᱤᱯᱷ ᱠᱳ ᱠᱟᱵᱤ ᱫᱷᱟᱱ ᱫᱨᱤᱥᱭᱚ ᱡᱟᱭᱜᱟ ᱨᱮ ᱵᱚᱫᱚᱞ ᱮᱫᱟᱭ, ᱡᱟᱦᱟᱸ ᱠᱷᱚᱱ ᱪᱟᱨᱭᱟᱱ ᱨᱮᱱᱟᱜ ᱱᱟᱶᱟ ᱟᱨ ᱢᱮᱞᱟᱣ ᱨᱮᱱᱟᱜ ᱪᱤᱦ᱾ᱱᱟᱹ ᱡᱟᱱᱟᱢᱚᱜ-ᱟ। ᱡᱚᱛᱚ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱢᱤᱫ ᱠᱟᱦᱱᱤ ᱞᱟᱹᱭᱮᱫᱟ ᱟᱨ ᱱᱤᱡᱮᱨᱟᱜ ᱢᱳᱱᱮ ᱨᱮ ᱵᱷᱟᱵᱱᱟ ᱞᱟᱹᱜᱤᱫ ᱡᱟᱭᱜᱟ ᱮᱢ ᱮᱫᱟᱭ।

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Foggy Mornings Primary Function: ᱪᱷᱟᱸᱪ ᱫᱷᱟᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Foggy Mornings Primary Function: ᱪᱷᱟᱸᱪ ᱫᱷᱟᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: The photo series develops a new perspective on dark, overcast winter weather in a fog-prone region by deliberately placing the seemingly dull, grey and formless at the center of attention. Through reduced motifs and subtle visual moods, a calm, atmospheric aesthetic emerges that invites an inner reconciliation with the grey days. The photographic approach connects external landscape and inner emotional states, opening up new, more contemplative ways of seeing.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: The photographs currently exist in digital form as raw DNG and jpg files. 9520 x 6336 px at 300 dpi, RGB in DNG format (Display P3) and in jpg format (sRGB IEC61966-2.1). The resolution of 60 megapixels allows for a wide range of further applications. Wall pictures in approx. 40 x 40 cm format. As part of a photo book in DIN A4 210 x 297 mm or 210 x 210 mm format.
ᱴᱮᱜ ᱠᱚ: Photography, foggy scenes, colour nuances, contrast levels, dynamic range, moments of tranquillity, sensitivity, aesthetics, morning atmosphere
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: The photographs were taken during specific photo tours on various foggy winter mornings in the Ulm and Neu-Ulm region. Camera: Leica Q3, fixed lens Summilux 1:1.7/28 mm, post-processing with Adobe Lightroom (corrections, presets) and Photoshop if necessary.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The challenge lay in the external conditions: diffuse light, low contrast and a gloomy atmosphere make it difficult to render subjects as they are perceived. Secondly, viewers tend to be more interested in images that do not necessarily depict grey, foggy conditions and gloomy days. This required a very sensitive perception of subjects, nuances, details and image sections. In post-processing, it was crucial to carefully add appeal to the grey areas with the finest colour nuances.
ᱜᱚᱵᱮᱥᱚᱱᱟ: The design research examines how expressive photographs can be created despite fog. The aim is to enable a new and more nuanced experience of a scene that is often perceived as dreary. Methodology: Careful observation, conscious choice of perspective, location, light and contrasts, as well as targeted, sensitive post-processing result in calm, atmospheric images. The result shows how adverse conditions can be used to achieve appealing results that can change one's own perceptions through their sensitive presentation.
ᱯᱨᱮᱨᱚᱱᱟ: The inspiration arose from consciously engaging with a deeply foggy, grey season in order to discover new perspectives. The starting point was the creative challenge of transforming low-contrast, seemingly unphotogenic motifs into their own visual presence. The inherent reduction of light and colour lends itself to motifs with pastel nuances, compositions with contrasting tones and certain details. The quiet tranquillity of the scenery is brought out and a subtle beauty is revealed.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The initial ideas for this project emerged in November 2025. In January and February 2026, the photographs were taken at various locations in Ulm and Neu-Ulm, Germany.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: The photos are intended as part of a picture book with impressions and snapshots as an exploration of and declaration of love for this region. The photographs convey scenes, characteristics or moods that are typical of this area. In their normality, perhaps also unusual for others. In this case, the seasonally dominant theme of fog is depicted in nuanced and not unpleasant photographs. Each image tells a story and, at the same time, allows room for personal feelings.
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Image #1: Photographer Martin Hoffmann, A Morning in Minor Key, 2026
Image #2: Photographer Martin Hoffmann, A Morning in Minor Key, 2026
Image #3: Photographer Martin Hoffmann, A Morning in Minor Key, 2026
Image #4: Photographer Martin Hoffmann, A Morning in Minor Key, 2026
Image #5: Photographer Martin Hoffmann, A Morning in Minor Key, 2026