Yiseo Kwon ᱨᱮᱱᱟᱜ Episode Conveni ᱚᱲᱟᱜ ᱥᱮᱣᱟ ᱵᱨᱟᱸᱰ ᱥᱤᱥᱴᱚᱢ

Yiseo Kwon ᱨᱮᱱᱟᱜ Episode Conveni ᱚᱲᱟᱜ ᱥᱮᱣᱟ ᱵᱨᱟᱸᱰ ᱥᱤᱥᱴᱚᱢ ᱫᱚ ᱵᱤᱜᱭᱟᱯᱚᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱠᱟᱥᱟᱵᱤᱜᱭᱟᱯᱚᱱ· 2026

Episode Conveni ᱚᱲᱟᱜ ᱥᱮᱣᱟ ᱵᱨᱟᱸᱰ ᱥᱤᱥᱴᱚᱢ

Yiseo Kwon ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Sk D&d

ᱵᱤᱜᱭᱟᱯᱚᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

7,575

ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#179698 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Episode Conveni ᱚᱲᱟᱜ ᱥᱮᱣᱟ ᱵᱨᱟᱸᱰ ᱥᱤᱥᱴᱚᱢ ᱵᱟᱵᱚᱛ ᱛᱮ

Episode Conveni ᱫᱚ ᱢᱤᱫ ᱵᱨᱟᱸᱰ ᱥᱤᱥᱴᱚᱢ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱚᱲᱟᱜ ᱨᱮᱭᱟᱜ ᱥᱮᱣᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱫᱚ ᱥᱟᱦᱟᱨ ᱨᱮ ᱥᱟᱹᱛᱩᱨ ᱡᱤᱭᱚᱱ ᱪᱮᱛᱟᱱ ᱨᱮ ᱢᱚᱱᱮ ᱮᱢ ᱟᱠᱟᱫᱟ᱾ ᱱᱚᱶᱟ ᱩᱪᱷᱟᱹᱱ ᱫᱚ ᱥᱩᱭᱤᱪ ᱨᱮᱭᱟᱜ ᱩᱯᱢᱟ ᱪᱮᱛᱟᱱ ᱨᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱮᱢᱚᱱ ᱞᱟᱹᱠᱛᱤᱭᱟᱱ ᱥᱮᱣᱟ ᱠᱚ ᱚᱱ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱟᱨ ᱵᱟᱝ ᱞᱟᱹᱠᱛᱤᱭᱟᱱ ᱡᱤᱱᱤᱥ ᱠᱚ ᱚᱯᱷ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱥᱤᱥᱴᱚᱢ ᱨᱮ ᱞᱚᱜᱚ ᱵᱮᱱᱟᱣ ᱰᱷᱟᱸᱪᱟ, ᱴᱟᱭᱯᱚᱜᱨᱟᱯᱷᱤ ᱟᱨ ᱨᱚᱝ ᱥᱠᱤᱢ, ᱟᱨ ᱰᱤᱡᱤᱴᱟᱞ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ ᱞᱟᱹᱜᱤᱫ ᱟᱭᱠᱚᱱ ᱯᱟᱹᱨᱥᱤ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱪᱤᱱᱦᱟᱹ ᱵᱚᱨᱰ, ᱰᱤᱡᱤᱴᱟᱞ ᱵᱤᱥᱚᱭ ᱟᱨ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱥᱚᱢᱯᱚᱨᱠ ᱦᱚᱸ ᱚᱱᱠᱟᱱᱟᱜ ᱧᱮᱞ ᱱᱤᱭᱚᱢ ᱛᱮᱜᱮ ᱪᱟᱞᱟᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱯᱷᱚᱞ ᱫᱚ ᱦᱟᱨᱟ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱟᱨ ᱡᱟᱦᱟᱸ ᱡᱟᱭᱜᱟ ᱨᱮ ᱦᱚᱸ ᱢᱤᱫᱴᱟᱹᱝ ᱞᱮᱠᱟᱛᱮ ᱛᱟᱦᱮᱸᱠᱟᱛᱮ ᱵᱮᱵᱷᱟᱨ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Episode Conveni ᱚᱲᱟᱜ ᱥᱮᱣᱟ ᱵᱨᱟᱸᱰ ᱥᱤᱥᱴᱚᱢ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Episode Conveni ᱚᱲᱟᱜ ᱥᱮᱣᱟ ᱵᱨᱟᱸᱰ ᱥᱤᱥᱴᱚᱢ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: Episode Conveni is a residential brand designed for efficient urban living. Through IoT based functions and improved operational systems, residents are able to manage their daily lives in a more intuitive and proactive way. This structure is articulated through the central metaphor of a switch, allowing essential services to be turned on and unnecessary elements to be turned off. With streamlined contracts, intuitive service controls, and modular on off experiences, Episode Conveni proposes a new housing model centered on clarity, reduction, and user led control rather than accumulation.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: The brand system includes a logo architecture, an icon language for digital interfaces, and a package of design variations applicable to on-site environments. It is designed for scalable implementation across various locations and is consistently applied to signage, digital content, and user communication.
ᱴᱮᱜ ᱠᱚ: branding, visual identity, logo system, design system, user experience
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: Our branding system was developed through a process that began with user insight research, followed by strategic planning and iterative design. We established the brand architecture using persona modeling, user journey mapping, and behavioral analysis within the space. Key visual elements—including logo, typography, and color system—were applied across both digital and physical touchpoints to ensure users can intuitively recognize and experience the brand.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The biggest challenge was balancing intuitive simplicity with a differentiated visual identity. Internally, the brand’s expansion across various residential formats needed to be visually captured, while externally, it was difficult to build a flexible system that could adapt across both digital and offline media.
ᱜᱚᱵᱮᱥᱚᱱᱟ: This research focused on developing a scalable brand system for a lifestyle housing brand. The objective was to create a unified visual language across digital and physical environments. A design methodology combining benchmarking, internal interviews, and iterative prototyping was used. The result was a flexible identity system with consistent application across signage, web, and user communications. It enabled brand coherence while allowing local adaptability.
ᱯᱨᱮᱨᱚᱱᱟ: This project began with the observation that urban residents are increasingly seeking practical and simplified residential experiences. As lifestyles become more fluid and routine oriented, we identified a growing shift away from traditional homeownership models toward flexible and efficient spaces that better support diverse daily patterns. We recognized the need for a new housing experience that reduces complexity, eases decision making, and enables users to focus on what truly matters in their everyday lives.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The project began in April 2023 in Seoul, Korea, and was completed in July 2025. It was implemented and launched at Episode Conveni Gasan in August 2025.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: This brand system guides users through a seamless experience across digital and physical spaces. Clear icon language, consistent signage, and responsive design help people understand and navigate spaces intuitively. It adapts flexibly to each site, creating a coherent yet localized interaction with users.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ: Copyrights belong to SK D&D Co., Ltd., 2025.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Yiseo Kwon
Jaegyeong Seok
Hyeon Kim