Yi Chen ᱨᱮᱱᱟᱜ Cuisino ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱜᱮᱢᱤᱯᱷᱟᱭᱤᱰ ᱡᱚᱢᱟᱠ ᱴᱷᱤᱠ ᱠᱟᱛᱷᱟ ᱜᱚᱲᱚ

Yi Chen ᱨᱮᱱᱟᱜ Cuisino ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱜᱮᱢᱤᱯᱷᱟᱭᱤᱰ ᱡᱚᱢᱟᱠ ᱴᱷᱤᱠ ᱠᱟᱛᱷᱟ ᱜᱚᱲᱚ ᱫᱚ ᱢᱚᱵᱟᱭᱤᱞ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱞᱚᱦᱟᱢᱚᱵᱟᱭᱤᱞ· 2026

Cuisino ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱜᱮᱢᱤᱯᱷᱟᱭᱤᱰ ᱡᱚᱢᱟᱠ ᱴᱷᱤᱠ ᱠᱟᱛᱷᱟ ᱜᱚᱲᱚ

Yi Chen ᱞᱮᱠᱟᱛᱮ

ᱢᱚᱵᱟᱭᱤᱞ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

8,108

ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#174948 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Cuisino ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱜᱮᱢᱤᱯᱷᱟᱭᱤᱰ ᱡᱚᱢᱟᱠ ᱴᱷᱤᱠ ᱠᱟᱛᱷᱟ ᱜᱚᱲᱚ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱠᱩᱭᱡᱤᱱᱚ ᱡᱚᱢᱟᱠ ᱴᱷᱤᱠ ᱠᱟᱛᱷᱟ ᱠᱚ ᱢᱤᱫ ᱜᱮᱢᱤᱯᱷᱟᱭᱤᱰ ᱛᱚᱸᱰ ᱞᱮᱠᱟᱛᱮ ᱟᱨ ᱨᱮᱠᱟ ᱮᱛᱚᱦᱚᱵᱟᱜ ᱠᱚ, ᱨᱮᱜᱩᱞᱟᱨ ᱵᱟᱪᱷᱟᱣ ᱠᱚ ᱨᱟᱹᱥᱠᱟᱹ ᱚᱠᱛᱚ ᱨᱮ ᱵᱚᱫᱚᱞ ᱮᱫᱟ ᱾ ᱵᱮᱭᱚᱨ ᱢᱚᱱᱚᱵᱤᱜᱭᱟᱱ ᱟᱨ ᱠᱷᱩᱥᱤ ᱛᱮᱭᱟᱨ UI ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮᱫ, ᱱᱚᱶᱟ ᱴᱷᱤᱠ ᱠᱟᱛᱷᱟ ᱛᱮᱭᱟᱨᱮ ᱛᱟᱠᱚ ᱠᱚᱢ ᱮᱫᱟ ᱟᱨ ᱵᱮᱵᱷᱟᱨᱤᱡ ᱠᱚ ᱛᱮ ᱛᱚᱨᱚᱡᱽ ᱵᱟᱹᱱᱩᱜ ᱛᱮ ᱟᱨ ᱦᱳᱸ ᱦᱳᱸ ᱡᱚᱢ ᱞᱟᱹᱜᱤᱫ ᱡᱚᱨ ᱮᱢᱟ ᱠᱚᱣᱟ ᱾ ᱠᱮᱡᱩᱣᱟᱞ ᱜᱮᱢ ᱟᱨ ᱣᱮᱞᱱᱮᱥ ᱮᱯᱚ ᱠᱚ ᱠᱷᱚᱱ ᱟᱹᱰᱤ ᱠᱟᱛᱮᱫ, ᱱᱚᱶᱟ ᱤᱱᱴᱟᱨᱯᱷᱮᱥ ᱢᱟᱭᱠᱨᱳ-ᱤᱱᱴᱚᱨᱟᱠᱥᱚᱱ, ᱟᱜᱩ ᱤᱱᱟᱹᱢ ᱟᱨ ᱢᱤᱫ ᱥᱟᱱᱛᱤ ᱫᱮᱠᱷᱟᱶ ᱥᱤᱥᱴᱚᱢ ᱛᱮ ᱢᱚᱱ ᱫᱚᱦᱚᱠᱟᱛᱮ ᱡᱚᱢ ᱛᱮ ᱫᱟᱲᱮ ᱮᱢᱟ ᱠᱚᱣᱟ ᱾ ᱱᱚᱶᱟ ᱟᱱᱩᱵᱷᱚᱵ ᱫᱚ ᱯᱩᱥᱴᱤ ᱠᱚ ᱟᱱᱩᱥᱟᱥᱚᱱ ᱠᱷᱚᱱ ᱠᱚᱢ ᱟᱨ ᱨᱟᱹᱥᱠᱟᱹ ᱚᱵᱷᱟᱭᱟᱥ ᱛᱮᱭᱟᱨ ᱠᱷᱚᱱ ᱰᱷᱮᱨ ᱮᱢᱟᱜ-ᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Cuisino ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱜᱮᱢᱤᱯᱷᱟᱭᱤᱰ ᱡᱚᱢᱟᱠ ᱴᱷᱤᱠ ᱠᱟᱛᱷᱟ ᱜᱚᱲᱚ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Cuisino ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱜᱮᱢᱤᱯᱷᱟᱭᱤᱰ ᱡᱚᱢᱟᱠ ᱴᱷᱤᱠ ᱠᱟᱛᱷᱟ ᱜᱚᱲᱚ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: Cuisino transforms everyday food choices into a delightful, gamified ritual. By combining behavioral psychology with playful UI, it reduces decision fatigue and empowers users to make healthy choices without stress. Each interaction feels like a mini-game, turning anxiety into agency.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: Cuisino is a non-physical digital design project. The prototype consists of 5 main experience flows with modular components and was built in 1920×1080 and 375×812 px formats. It includes mobile-first wireframes, user journey animations, and a set of customizable onboarding and decision-making modules.
ᱴᱮᱜ ᱠᱚ: food decision, playful UX, gamified onboarding, ritual design, digital wellbeing, health habit, casual interface, behavior design, meal planning, emotional interface
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: Cuisino was realized using a combination of Figma, XD, Illustrator, and After Effects. The design process emphasized visual storytelling, modular components, and interactive mockups. UI animations were prototyped to simulate a casino-inspired experience, with gradient transitions, randomized elements, and playful micro-interactions. The final assets were exported for responsive screen sizes and optimized for both pitch decks and demo presentations.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The main challenge was balancing delight with depth—how to ensure user agency while gently guiding behavior. Visually, it was difficult to simulate randomness without overwhelming users. Conceptually, the hardest part was resisting utilitarian UX patterns and instead designing for emotion, play, and imperfection—qualities often neglected in food or wellness apps.
ᱜᱚᱵᱮᱥᱚᱱᱟ: This design began as speculative UX research into how decision fatigue affects food habits in urban environments. Methods included desk research, self-tracking experiments, and behavioral mapping of casual food apps. Tools used were Figma, Notion, and visual diarying. Key insights: most food apps overload users with options and assume strong intrinsic motivation. Cuisino rethinks this by embedding habit into gamified rituals, making healthy choices fun, not forced.
ᱯᱨᱮᱨᱚᱱᱟ: Cuisino was inspired by the overwhelming feeling of choice in urban food culture. As a designer living in New York, I saw how indecision and anxiety affected meal planning. By borrowing mechanics from casinos and mobile games, I aimed to create a joyful and structured decision ritual.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The project was initiated during Covid19 in New York City and completed in June 2025. The design was developed independently as a speculative yet functional UX concept and presented via digital channels.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: Users begin by selecting a goal or mood, then receive dynamic suggestions through playful modules like spin wheels, quick picks, and progress meters. Gamified cards and micro-interactions reduce choice fatigue while reinforcing healthy routines. The experience blends randomness with structure, encouraging consistent use while maintaining delight.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ: Patent pending.
Copyrights belong to Yi Chen, 2025.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Designer: Yi Chen
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Image #1: Designer Yi Chen, Cuisino, 2025.