Squared ᱨᱮᱱᱟᱜ Goodbikes ᱡᱚᱛᱚ ᱠᱟᱹᱢᱤ ᱮᱢᱦᱚᱨ ᱠᱮᱢᱯᱮᱱ

Squared ᱨᱮᱱᱟᱜ Goodbikes ᱡᱚᱛᱚ ᱠᱟᱹᱢᱤ ᱮᱢᱦᱚᱨ ᱠᱮᱢᱯᱮᱱ ᱫᱚ ᱥᱟᱢᱟᱡᱤᱠ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱞᱚᱦᱟᱥᱟᱢᱟᱡᱤᱠ· 2025

Goodbikes ᱡᱚᱛᱚ ᱠᱟᱹᱢᱤ ᱮᱢᱦᱚᱨ ᱠᱮᱢᱯᱮᱱ

Squared ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Desert & Ocean Coworking

ᱥᱟᱢᱟᱡᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

36,174

ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#172596 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Goodbikes ᱡᱚᱛᱚ ᱠᱟᱹᱢᱤ ᱮᱢᱦᱚᱨ ᱠᱮᱢᱯᱮᱱ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱜᱩᱰᱵᱟᱭᱠᱥ ᱢᱮᱱᱛᱮ ᱢᱤᱫ ᱡᱚᱛᱚ ᱠᱟᱹᱢᱤ ᱮᱢᱦᱚᱨ ᱠᱮᱢᱯᱮᱱ ᱠᱟᱱᱟᱭ ᱚᱠᱟ ᱪᱮ ᱴᱩᱨᱤᱡᱚᱢ ᱠᱚ ᱥᱚᱢᱟᱡ ᱥᱟᱦᱟᱭ ᱨᱮ ᱵᱚᱫᱚᱞ ᱮᱭᱟ ᱥᱣᱟᱠᱳᱯᱢᱩᱱᱰ, ᱱᱟᱢᱤᱵᱤᱭᱟ ᱨᱮ ᱾ ᱵᱮᱲᱟᱣ ᱦᱚᱲ ᱠᱚ ᱚᱠᱟ ᱪᱮ ᱦᱚᱲᱚᱢ ᱴᱟᱠᱟ ᱨᱮ ᱥᱟᱭᱠᱮᱞ ᱠᱚ ᱠᱤᱨᱤᱧ ᱮᱫᱟᱭ ᱠᱚ, ᱟᱨ ᱟᱡ ᱛᱟᱦᱮᱸ ᱚᱠᱛᱚ ᱨᱮ ᱵᱮᱵᱚᱦᱟᱨ ᱦᱚᱪᱚᱭ ᱠᱚ ᱟᱨ ᱦᱩᱰᱤᱧ ᱚᱠᱚ ᱥᱮ ᱫᱟᱱ ᱮᱢ ᱠᱚᱭ ᱾ ᱫᱟᱱ ᱮᱢ ᱟᱠᱟᱱ ᱥᱟᱭᱠᱮᱞ ᱠᱚ ᱚᱠᱟ ᱪᱮ ᱚᱲᱟᱜ-ᱚᱲᱟᱜ ᱨᱤᱯᱮᱭᱟᱨ ᱫᱩᱠᱟᱱ ᱠᱚ ᱥᱟᱨᱤ ᱮᱛᱦᱚᱵ ᱮᱫᱟ ᱟᱨ ᱚᱱᱟ ᱛᱟᱦᱮᱸᱱᱟᱜ ᱦᱚᱲ ᱠᱚ ᱥᱮ ᱮᱢ ᱠᱟᱱᱟᱭ, ᱡᱟᱦᱟᱸ ᱠᱚ ᱠᱟᱹᱢᱤ, ᱮᱰᱩᱠᱮᱥᱚᱱ ᱟᱨ ᱦᱟᱹᱨ ᱦᱟᱹᱨ ᱥᱮᱵᱟ ᱞᱟᱹᱜᱤᱛ ᱪᱟᱞᱟᱜ ᱨᱮᱭᱟᱜ ᱟᱹᱜᱩ ᱛᱟᱦᱮᱸᱱᱟᱭ ᱾ ᱱᱚᱶᱟ ᱠᱮᱢᱯᱮᱱ ᱚᱲᱟᱜ-ᱚᱲᱟᱜ ᱵᱮᱯᱟᱨ ᱠᱚ ᱟᱨ ᱢᱩᱱᱤᱥᱤᱯᱟᱞᱤᱴᱤ ᱥᱟᱶᱛᱮ ᱪᱚᱞᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱫᱮᱠᱦᱚ ᱯᱚᱨᱤᱪᱟᱭ ᱨᱮ ᱮᱠᱟ ᱟᱨ ᱠᱚᱴᱷᱚᱨ ᱜᱨᱟᱯᱷᱤᱠᱥ ᱵᱮᱵᱚᱦᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱯᱳᱥᱴᱚᱨ, ᱯᱷᱞᱟᱭᱚᱨ, ᱥᱴᱤᱠᱚᱨ, ᱢᱮᱴᱟᱞ ᱥᱟᱭᱠᱮᱞ ᱯᱮᱴ, ᱠᱳᱥᱴᱚᱨ ᱟᱨ ᱰᱤᱡᱤᱴᱟᱞ ᱠᱚᱱᱴᱮᱸᱴ ᱨᱮ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Goodbikes ᱡᱚᱛᱚ ᱠᱟᱹᱢᱤ ᱮᱢᱦᱚᱨ ᱠᱮᱢᱯᱮᱱ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Goodbikes ᱡᱚᱛᱚ ᱠᱟᱹᱢᱤ ᱮᱢᱦᱚᱨ ᱠᱮᱢᱯᱮᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: Goodbikes is a community-driven initiative transforming tourism in Namibia into social impact. Visitors in Swakopmund purchase bikes at special rates and donate them before leaving, providing essential transportation for locals. Partnering with businesses and the municipality, donated bikes are repaired and redistributed. This sustainable model promotes mobility, supports local repair shops, and reduces carbon footprints proving that a simple idea can create lasting change.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: Goodbikes features a full-range print communication system, including posters, flyers, and eco-friendly stickers. Custom metal bike plates serve as durable identification tags for donated bikes. Branded coasters are placed in cafés around town to boost awareness. The digital campaign includes website assets, social media content, and motion graphics optimized for engagement across platforms.
ᱴᱮᱜ ᱠᱚ: social campaign, donation-based initiative, creative design, community engagement, sustainable transportation, eco-friendly mobility, social good, bicycle donation, local empowerment, awareness campaign
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: Goodbikes was developed through a strategic blend of branding, UX design, and community-driven engagement. The campaign’s identity features bold, minimal visuals for clarity and impact. Digital assets were crafted using vector-based design and motion graphics, while print materials utilized eco-friendly inks and recycled paper. The initiative leveraged behavioral design techniques to seamlessly integrate donation incentives, ensuring maximum participation and sustainability.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The biggest challenge was overcoming the logistical complexities of creating a donation-based system that integrated seamlessly with tourism. Balancing visitor engagement with local needs while ensuring sustainable bike repair and distribution was difficult. We navigated the challenge of limited local resources and community engagement in a small town. Overcoming these hurdles required careful collaboration with businesses and the municipality, aligning diverse stakeholders to create a smooth, impactful process.
ᱜᱚᱵᱮᱥᱚᱱᱟ: Goodbikes was developed through qualitative research to understand mobility challenges in Swakopmund.
Objective: Improve local transportation access via sustainable solutions.
Methodology: Interviews, surveys, and observational studies.
Tools: Community feedback, municipal data. Participants: Tourists, locals, businesses.
Results: High visitor interest, strong local need. Impact: A scalable model for eco-mobility and social good, merging tourism with lasting community benefits.
ᱯᱨᱮᱨᱚᱱᱟ: Inspired by the power of community and sustainable mobility, Goodbikes transforms travel into lasting impact. By donating bicycles, visitors help locals access work, education, and essential services while promoting eco-friendly transport. The initiative supports local repair shops, reduces carbon footprints, and fosters a culture of shared responsibility proving that small actions can drive big change.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: Started in June 2024 and ongoing.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: Goodbikes is simple and impactful: visitors purchase a bike at a special rate, use it during their stay, and donate it before leaving. The donated bikes are then repaired and given to locals in need. The interaction is seamless: travelers enjoy eco-friendly transport, while the community gains long-term mobility. Stickers, coasters, and digital campaigns spread awareness, making participation easy and rewarding. It’s a cycle of giving that keeps moving forward.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Creative Director: Yana Okoliyska
Marketing & Strategy Director: Marina Varlyakova
Digital Growth Strategist: Nikola Ivanov
Graphic Designer: Desi Todorova
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Creative Director - Yana Okoliyska
Marketing & Strategy Director - Marina Varlyakova
Digital Growth Strategist - Nikola Ivanov
Graphic Designer - Desi Todorova