Chong Hean Teo ᱨᱮᱱᱟᱜ Montigo Experience Store ᱠᱷᱩᱲᱟᱹ ᱠᱤᱨᱤᱧ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱵᱷᱤᱛᱨᱤ· 2025
Montigo Experience Store ᱠᱷᱩᱲᱟᱹ ᱠᱤᱨᱤᱧ ᱰᱤᱡᱟᱭᱤᱱ
Chong Hean Teo ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Montigo
ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#170408 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Montigo Experience Store ᱠᱷᱩᱲᱟᱹ ᱠᱤᱨᱤᱧ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱢᱚᱱᱴᱤᱜᱳ ᱨᱮᱱᱟᱜ ᱦᱟᱭᱰᱨᱮᱥᱚᱱ ᱦᱮᱵᱷᱮᱱ ᱥᱤᱝᱜᱟᱯᱩᱨ ᱨᱮᱱᱟᱜ ᱟᱭᱚᱱ ᱳᱨᱪᱟᱨᱰ ᱨᱮ ᱢᱤᱫ ᱜᱩᱞᱟᱹᱭ, ᱟᱹᱲᱟᱹ ᱫᱚᱠᱟᱱ ᱛᱮ ᱯᱟᱹᱨᱤᱥᱛᱷᱤᱛᱤᱠ ᱥᱩᱯᱩᱨ ᱠᱷᱩᱲᱟᱹ ᱠᱤᱨᱤᱧ ᱱᱟᱶᱟ ᱟᱹᱨᱩ ᱮ ᱮᱢᱟᱭ᱾ ᱢᱤᱫ ᱪᱟᱹᱞᱩ ᱜᱩᱞᱟᱹᱭ ᱣᱤᱰᱤᱭᱳ ᱵᱷᱤᱛᱤ ᱛᱟᱞᱟ ᱨᱮ ᱫᱚᱦᱚ ᱠᱟᱛᱮ, ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱵᱟᱹᱫᱽᱞᱟᱹᱜ ᱠᱟᱱ ᱯᱳᱥᱴᱟᱨ ᱠᱚ ᱵᱚᱫᱚᱞᱚᱜ ᱰᱤᱡᱤᱴᱟᱞ ᱡᱤᱱᱤᱥ ᱛᱮ ᱵᱚᱫᱚᱞ ᱠᱟᱛᱮ, ᱥᱟᱢᱟᱱ ᱠᱷᱟᱨᱚᱪ ᱟᱨ ᱠᱟᱨᱵᱚᱱ ᱯᱟᱫᱽ ᱠᱚ ᱠᱚᱢ ᱮᱫᱟᱭ᱾ ᱤᱱᱴᱟᱨᱮᱠᱴᱤᱵᱷ ᱞᱮᱡᱟᱨ ᱚᱞ ᱛᱷᱟᱱ ᱟᱨ ᱢᱤᱫ ᱡᱤᱣᱟᱹᱲ ᱨᱚᱝᱜᱟᱲ ᱡᱟᱜᱟ ᱠᱩᱥᱤᱭᱟᱹ ᱠᱚ ᱟᱡᱟᱜ ᱛᱷᱚᱨᱢᱟᱞ ᱵᱚᱛᱚᱞ ᱛᱮᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱥᱟᱹᱫᱽ ᱮᱫ ᱠᱚᱣᱟ᱾ ᱪᱟᱹᱞᱩ ᱥᱚᱵᱚᱞ ᱥᱟᱶ ᱟᱡᱟᱜ ᱞᱮᱠᱷᱟ ᱛᱮᱭᱟᱨ ᱮ ᱢᱮᱥᱟᱭᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Montigo Experience Store ᱠᱷᱩᱲᱟᱹ ᱠᱤᱨᱤᱧ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Montigo Experience Store ᱠᱷᱩᱲᱟᱹ ᱠᱤᱨᱤᱧ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Montigo’s Hydration Haven redefines eco-conscious retail through a curvilinear, immersive store at Singapore’s ION Orchard. Centered on a dynamic curved videowall the design replaces disposable posters with adaptive digital content, slashing material waste and carbon footprints. Interactive laser-engraving stations and a vibrant “color wonderland” invite customers to craft personalized thermal bottles. Merges kinetic allure with customization.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 6872mm x 6172mm x 4050mm
approximately 452sqft - ᱴᱮᱜ ᱠᱚ
- Sustainable Retail Tech, Customization, Curvilinear Architecture, Eco-Conscious Design, Brand Immersion,Montigo
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- the overview design was first draft in freehand , then transfer into AutoCAD to get it's proper layout. and ultimately build and render the 3D models with sketchup & vray.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Designing for a compact, transit-adjacent space demanded strategic use of technology and form. The curved video wall addressed spatial constraints by optimizing vertical visibility, ensuring the store stood out amid visual clutter while serving as a sustainable alternative to disposable signage. Durable, locally sourced materials were prioritized to withstand high foot traffic, aligning with circular design principles.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The primary intent was to create a dynamic, interactive environment that mirrors Montigo’s ethos of individuality, vibrancy, and environmental stewardship.
Key goals included:
Elevating the in-store customization journey through tactile and digital touchpoints.
-Capturing attention from fast-moving commuters.
-Reinforcing brand identity through spatial aesthetics.
-Minimizing environmental impact.
The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization. - ᱯᱨᱮᱨᱚᱱᱟ
- The store’s architectural language draws direct inspiration from Montigo’s thermal bottle silhouette, translating its ergonomic curvature into a full-scale spatial experience. The undulating facade and interior layout echo the bottle’s fluid form, creating a tangible connection between product and environment.
The curved video wall emerged as a kinetic reinterpretation of Montigo’s customizable ethos. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The design process started in June 2024. Videowall was fabricated in Shenzhen. Renovation started in September 2024 and completed in October 2024 in ION Orchard Singapore.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization. By merging digital allure with tactile engagement and sustainable practices, Montigo’s store has become a landmark of experiential retail - driving footfall, dwell time, and emotional connection to the brand while setting a benchmark for eco-conscious retail design.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- All Copyrights reserved by Chong Hean Teo
Trademark by RPG Commerce Sdn Bhd - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Teo Chong Hean(Mason)
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Photographer Ching, Shop Front,2024.
Image #2: Photographer Ching, Product Wall,2024.
Image #3: Photographer Ching, Display Counter,2024.
Image #4: Photographer Ching, Laser Engraving Counter/Cashier,2024.
Image #5: Photographer Ching, Videowall display,2024.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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