LMNT Company ᱨᱮᱱᱟᱜ Namuh Investment Rebranding ᱵᱨᱮᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱵᱤᱜᱭᱟᱯᱚᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱵᱤᱜᱭᱟᱯᱚᱱ· 2025
Namuh Investment Rebranding ᱵᱨᱮᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱰᱤᱡᱟᱭᱤᱱ
LMNT Company ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: LMNT Company
ᱵᱤᱜᱭᱟᱯᱚᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#170399 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Namuh Investment Rebranding ᱵᱨᱮᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱱᱟᱢᱩᱦ ᱤᱱᱣᱮᱥᱴᱢᱮᱸᱴ ᱨᱤᱵᱨᱮᱸᱰᱤᱸᱜ ᱢᱮᱱᱛᱮ ᱢᱤᱲ ᱵᱨᱮᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱢᱤᱭᱮᱱ ᱤᱱᱣᱮᱥᱴᱢᱮᱸᱴ ᱯᱨᱮᱴᱯᱷᱚᱨᱚᱢ ᱞᱟᱹᱜᱤᱛ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱢᱤᱞᱮᱱᱤᱭᱟᱞᱥ ᱟᱨ ᱡᱮᱱ ᱡᱮᱰ ᱠᱚ ᱨᱮ ᱞᱚᱠᱚᱛᱮᱭᱟᱜᱼᱟ ᱾ ᱱᱚᱶᱟ ᱨᱤᱵᱨᱮᱸᱰᱤᱸᱜ ᱠᱟᱹᱢᱤ ᱴᱷᱮᱱ ᱯᱞᱮᱴᱯᱷᱚᱨᱚᱢ ᱥᱴᱚᱠ ᱴᱨᱮᱰᱤᱸᱜ ᱠᱷᱚᱱ ᱩᱯᱨᱮ ᱤᱱᱣᱮᱥᱴᱢᱮᱸᱴ ᱛᱮᱭᱟᱜ ᱞᱟᱹᱜᱤᱛ ᱦᱚᱲ ᱨᱮᱭᱟᱜ ᱵᱟᱲᱛᱤ ᱛᱮ ᱮᱦᱚᱵ ᱮᱢᱟᱭ ᱠᱟᱱᱟ ᱾ ᱡᱟᱹᱦᱟᱸ ᱠᱚᱲᱟ ᱨᱮᱭᱟᱜ ᱢᱚᱴᱤᱬ ᱨᱮ ᱴᱮᱠᱟ ᱠᱟᱱ ᱢᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱥᱤᱥᱴᱮᱢ, ᱱᱟᱶᱟ ᱢᱚᱠᱟ ᱠᱚ ᱨᱮᱭᱟᱜ ᱠᱟᱴᱷᱤᱭᱟᱹ ᱯᱟᱨᱚᱢ ᱠᱟᱱᱟ, ᱟᱨ ᱟᱭᱢᱟ ᱴᱟᱪ ᱯᱚᱭᱮᱸᱴ ᱠᱚ ᱨᱮ ᱴᱷᱤᱠ ᱛᱮ ᱵᱮᱵᱚᱦᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱵᱩᱫᱷᱤ ᱚᱲᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱤᱱᱣᱮᱥᱴᱢᱮᱸᱴ ᱠᱚ ᱦᱚᱸ ᱥᱚᱬᱚᱜ ᱟᱨ ᱮᱴᱠᱮᱴᱮ ᱛᱮ ᱩᱫᱩᱜ ᱠᱟᱱᱟ ᱾ ᱰᱮᱭᱞᱤ ᱥᱤᱯᱷᱴ ᱵᱟᱵᱚᱛ ᱦᱟᱴᱤᱧ ᱦᱚᱲᱢᱚ ᱨᱮᱭᱟᱜ ᱠᱷᱚᱨᱪ ᱠᱚ ᱚᱱᱟᱜ ᱟᱭᱩᱵ ᱚᱠᱛᱚ ᱨᱮᱭᱟᱜ ᱤᱱᱣᱮᱥᱴᱢᱮᱸᱴ ᱛᱮ ᱵᱚᱫᱚᱞ ᱦᱚᱪᱚ ᱞᱟᱹᱜᱤᱛ ᱩᱛᱟᱹᱨ ᱮᱢᱟᱜ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Namuh Investment Rebranding ᱵᱨᱮᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Namuh Investment Rebranding ᱵᱨᱮᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
- ᱴᱮᱜ ᱠᱚ
- Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
- ᱯᱨᱮᱨᱚᱱᱟ
- Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Seoul, Republic of Korea
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- ⓒ2024. LMNT all rights reserved.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.
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