SuKang You ᱨᱮᱱᱟᱜ Plastic Heart ᱮᱞᱤᱰᱤ ᱢᱤᱰᱤᱭᱟ ᱟᱨᱴ ᱤᱱᱥᱴᱟᱞᱮᱥᱚᱱ

SuKang You ᱨᱮᱱᱟᱜ Plastic Heart ᱮᱞᱤᱰᱤ ᱢᱤᱰᱤᱭᱟ ᱟᱨᱴ ᱤᱱᱥᱴᱟᱞᱮᱥᱚᱱ ᱫᱚ ᱰᱤᱡᱤᱴᱟᱞ ᱥᱚᱛᱷᱟᱯᱚᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱠᱟᱥᱟᱰᱤᱡᱤᱴᱟᱞ ᱥᱚᱛᱷᱟᱯᱚᱱ· 2025

Plastic Heart ᱮᱞᱤᱰᱤ ᱢᱤᱰᱤᱭᱟ ᱟᱨᱴ ᱤᱱᱥᱴᱟᱞᱮᱥᱚᱱ

SuKang You ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: SuKang You (Hongik University)

ᱰᱤᱡᱤᱴᱟᱞ ᱥᱚᱛᱷᱟᱯᱚᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#169578 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Plastic Heart ᱮᱞᱤᱰᱤ ᱢᱤᱰᱤᱭᱟ ᱟᱨᱴ ᱤᱱᱥᱴᱟᱞᱮᱥᱚᱱ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱯᱞᱟᱥᱴᱤᱠ ᱦᱟᱨᱴ ᱫᱚ ᱢᱤᱫ ᱡᱟᱦᱟᱸ ᱟᱨᱦᱚᱸ ᱞᱚᱠ ᱴᱷᱮᱱ ᱴᱷᱟᱶᱜ ᱠᱟᱱ ᱮᱞᱤᱰᱤ ᱢᱤᱰᱤᱭᱟ ᱟᱨᱴ ᱤᱱᱥᱴᱟᱞᱮᱥᱚᱱ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱯᱞᱟᱥᱴᱤᱠ ᱠᱟᱸᱛᱟ ᱠᱷᱚᱱ ᱦᱩᱭ ᱮᱢ ᱟᱠᱟᱱ ᱯᱟᱨᱤᱥᱨᱚ ᱥᱟᱶᱠᱴ ᱠᱟᱛᱷᱟ ᱫᱮᱠᱷᱟᱣᱟᱭ ᱠᱟᱱᱟ ᱾ ᱚᱱᱟ ᱠᱟᱞᱟᱠᱟᱨ ᱫᱚ ᱨᱟᱶ-ᱨᱟᱶ ᱯᱞᱟᱥᱴᱤᱠ ᱡᱤᱱᱤᱥ ᱠᱚ ᱦᱟᱛᱟᱣ ᱛᱮ ᱢᱤᱫ ᱦᱟᱨᱴ ᱨᱩᱯ ᱠᱚᱨᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱡᱤᱣᱤᱡ ᱡᱤᱱᱤᱥ ᱞᱮᱠᱟ ᱛᱮ ᱠᱚᱨᱮ ᱠᱚᱨᱮ ᱥᱮ ᱦᱩᱲᱩᱡ ᱠᱟᱱᱟ ᱾ ᱡᱮᱱᱮᱨᱮᱴᱤᱣ ᱟᱨᱴᱤᱯᱷᱤᱥᱤᱭᱟᱞ ᱤᱱᱴᱮᱞᱤᱡᱮᱱᱥ ᱟᱨ ᱱᱤᱭᱩᱨᱟᱞ ᱨᱮᱰᱤᱭᱟᱱᱥ ᱯᱷᱤᱞᱰ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ ᱛᱷᱨᱤ-ᱰᱤᱢᱮᱱᱥᱚᱱᱟᱞ ᱵᱤᱡᱩᱭᱟᱞ ᱛᱮᱭᱟᱨ ᱞᱟᱹᱜᱤᱛ, ᱡᱟᱦᱟᱸ ᱰᱤᱡᱤᱴᱟᱞ ᱠᱚᱢᱯᱚᱡᱤᱴᱤᱝ ᱟᱨ ᱢᱳᱥᱚᱱ ᱯᱳᱥᱴ ᱯᱨᱚᱰᱚᱠᱥᱚᱱ ᱛᱮ ᱟᱨᱚ ᱵᱮᱥ ᱠᱟᱱᱟ ᱾ ᱟᱭᱢᱟ ᱫᱚ ᱚᱲᱟᱜ ᱫᱟᱨᱟᱢ ᱡᱟᱦᱟᱸ ᱨᱮᱭᱟᱜ ᱠᱚᱨᱚᱱ ᱞᱟᱹᱜᱤᱛ ᱪᱟᱲᱮᱴ (14) ᱴᱟ ᱥᱠᱨᱤᱱ ᱯᱷᱚᱨᱢᱮᱴ ᱨᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱚᱱᱟ ᱦᱟᱨᱴ ᱫᱚ ᱦᱚᱲ ᱨᱮᱭᱟᱜ, ᱡᱟᱱᱣᱟᱨ ᱨᱮᱭᱟᱜ ᱟᱨ ᱦᱚᱸ ᱪᱟᱸᱰᱚ ᱨᱮᱭᱟᱜ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Plastic Heart ᱮᱞᱤᱰᱤ ᱢᱤᱰᱤᱭᱟ ᱟᱨᱴ ᱤᱱᱥᱴᱟᱞᱮᱥᱚᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Plastic Heart ᱮᱞᱤᱰᱤ ᱢᱤᱰᱤᱭᱟ ᱟᱨᱴ ᱤᱱᱥᱴᱟᱞᱮᱥᱚᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: Plastic Heart is a Public LED Media Art installation that visualizes the environmental crisis caused by plastic waste. The artwork takes the form of a heart, constructed from colorful plastic debris, pulsating rhythmically like a living organ. Utilizing AI-generated imagery and NeRF technology, the piece transforms digital artwork into a striking 3D visualization. The LED display enhances its immersive quality, engaging the audience with a thought-provoking spectacle.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: Plastic Heart is a public LED media installation designed for public spaces. The project was exhibited at COEX Mall in Gangnam, Seoul, South Korea, displayed on a 4224mm (W) × 1944mm (H) anamorphic LED screen. It was adapted for 14 different screen formats, ensuring compatibility across diverse public display environments. The video was created with high-resolution techniques to maintain visual clarity on large-scale digital displays.
ᱴᱮᱜ ᱠᱚ: Plastic Heart, Public LED Media Art, Environmental Awareness, Generative AI, NeRF Technology, Digital Art, Motion Graphics, Sustainable Design, Plastic Pollution, Visual Storytelling
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: Plastic Heart was created using generative AI to generate 3D visualizations, which were then refined through digital compositing. This public LED media installation is a video-based artwork designed for large-scale display. NeRF technology was used to generate multi-angle 3D objects based on the desired design, enhancing spatial realism. The final visuals were processed with post-production tools such as After Effects for a seamless and immersive motion effect.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The biggest challenge was utilizing generative AI and NeRF tools to achieve precise artistic control. While generative AI provided visually compelling outputs, refining them to match the intended design required extensive adjustments. NeRF was used to generate multi-angle 3D objects, but optimizing them for animation and integration into the final composition was complex. Overcoming these challenges involved iterative refinement and a hybrid approach combining AI with traditional post-production tools.
ᱜᱚᱵᱮᱥᱚᱱᱟ: Plastic Heart serves as a visual statement on the environmental crisis caused by plastic waste. By transforming discarded plastics into a pulsating heart, it highlights the consequences of excessive consumption. The vibrant yet critical imagery draws viewers in, prompting reflection on sustainability. This project contributes to raising public awareness of plastic pollution, encouraging individuals and industries to reconsider their reliance on disposable plastics and take action for a greener future.
ᱯᱨᱮᱨᱚᱱᱟ: Plastic Heart was inspired by the impact of plastic pollution on ecosystems. The plastic we use daily threatens all living beings, from wildlife to marine life, and even the Earth itself. Yet, the vibrant plastic debris—reminiscent of Christmas ornaments—creates an ironic contrast, making waste visually striking. The heart is ambiguous—it could belong to a human, an animal, or the planet—urging audiences to reflect on sustainability and collective responsibility.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: Plastic Heart was produced from September to November 2024. The video was created for SMAF 2025 (Seoul Media Art Festival) and was first exhibited on December 25, 2024, at COEX Mall in Gangnam, Seoul, South Korea. The anamorphic LED screen display measured 4224mm (W) × 1944mm (H) and was adapted for 14 different screen formats to ensure broad accessibility across various public display environments.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: Plastic Heart is a video-based public LED media installation that serves as a visual warning about the environmental impact of reckless plastic consumption. The heart, made of vibrant plastic debris, symbolizes an unidentified life form, blurring the lines between human, animal, and planet. Ironically, the video starts with dazzling, festive visuals set to Christmas carols, drawing viewers in with beauty before revealing its underlying environmental message.
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Image: Creator / Video Designer SuKang You (Graduate School of Visual Communication, Hongik University), Plastic Heart, 2024.
Video Credits: Creator / Video Designer SuKang You (Graduate School of Visual Communication, Hongik University), Plastic Heart, 2024.