MADA s.p.a.m. LLC ᱨᱮᱱᱟᱜ Golden Key Venue ᱚᱯᱷᱤᱥ ᱵᱤᱞᱰᱤᱝ (ᱠᱟᱹᱢᱤ ᱚᱲᱟᱜ) ᱫᱚ ᱟᱨᱠᱤᱴᱮᱠᱪᱟᱨ, ᱤᱢᱟᱨᱚᱛ ᱟᱨ ᱜᱟᱲᱚᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱯᱞᱟᱴᱤᱱᱟᱢᱟᱨᱠᱤᱴᱮᱠᱪᱟᱨ· 2025
Golden Key Venue ᱚᱯᱷᱤᱥ ᱵᱤᱞᱰᱤᱝ (ᱠᱟᱹᱢᱤ ᱚᱲᱟᱜ)
MADA s.p.a.m. LLC ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: MADA s.p.a.m. LLC
ᱟᱨᱠᱤᱴᱮᱠᱪᱟᱨ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#168626 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Golden Key Venue ᱚᱯᱷᱤᱥ ᱵᱤᱞᱰᱤᱝ (ᱠᱟᱹᱢᱤ ᱚᱲᱟᱜ) ᱵᱟᱵᱚᱛ ᱛᱮ
ᱜᱚᱞᱰᱮᱱ ᱠᱤ ᱵᱷᱮᱱᱭᱩ ᱫᱚ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱥᱟᱝᱦᱟᱭ ᱨᱮ ᱢᱤᱫ ᱚᱯᱷᱤᱥ ᱵᱤᱞᱰᱤᱝ ᱠᱟᱱᱟ, ᱚᱠᱟ ᱫᱚ ᱢᱤᱫ ᱢᱟᱲᱟᱝ ᱜᱳᱫᱟᱢ ᱵᱚᱫᱚᱞ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱯᱮᱭᱟ ᱞᱟᱛᱟᱨ ᱢᱟᱦᱟᱞᱟ ᱨᱮᱱᱟᱜ ᱵᱷᱟᱜ ᱠᱚ ᱢᱤᱫ ᱩᱥᱩᱞ ᱢᱟᱦᱟᱞᱟ ᱴᱚᱴᱷᱟ ᱥᱟᱶ ᱡᱚᱲᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱒᱖ ᱢᱤᱴᱟᱨ ᱨᱮᱱᱟᱜ ᱢᱤᱫ ᱠᱮᱱᱴᱤᱞᱤᱵᱷᱟᱨ ᱫᱚ ᱟᱭᱱᱟ ᱞᱮᱠᱟ ᱡᱚᱞᱚᱜ ᱥᱴᱮᱱᱞᱮᱥ ᱥᱴᱤᱞ ᱛᱮ ᱰᱷᱟᱠᱟᱣ ᱟᱠᱟᱱ ᱵᱟᱨᱭᱟ ᱴᱮᱰᱟ ᱠᱷᱟᱸᱵᱷᱟ ᱛᱮ ᱥᱟᱦᱟᱭ ᱟᱠᱟᱱᱟ᱾ ᱵᱟᱦᱨᱮ ᱯᱟᱦᱴᱟ (ᱯᱷᱮᱥᱟᱰ) ᱫᱚ ᱒᱘,᱐᱐᱐ ᱟᱨᱟᱜ ᱴᱮᱨᱟᱠᱚᱴᱟ ᱯᱮᱱᱮᱞ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱛᱮ ᱢᱤᱫ ᱥᱟᱫᱟ ᱠᱮᱢᱯᱟᱥ ᱞᱮᱠᱟᱱ ᱧᱮᱞᱚᱜ ᱮᱢᱚᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱪᱮᱛᱟᱱ ᱢᱟᱦᱟᱞᱟ ᱫᱚ ᱟᱹᱰᱤ ᱯᱩᱸᱰ ᱠᱟᱸᱪ ᱨᱮᱱᱟᱜ ᱠᱟᱨᱴᱮᱱ ᱠᱟᱸᱛᱷ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱛᱷᱟᱠ ᱛᱷᱟᱠ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱ ᱵᱷᱟᱜ ᱠᱚ ᱛᱮ ᱞᱚᱯᱷᱴ ᱞᱮᱠᱟᱱ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱛᱮᱭᱟᱨᱚᱜ ᱠᱟᱱᱟ᱾ ᱨᱟᱪᱟ, ᱴᱮᱨᱮᱥ, ᱪᱮᱛᱟᱱ ᱪᱟᱹᱛᱟᱛ ᱵᱟᱜᱟᱱ ᱟᱨ ᱪᱩᱭᱟᱱᱪᱤᱭᱟᱣ ᱦᱚᱨ ᱟᱲᱮ ᱟᱲᱮ ᱦᱟᱹᱨᱤᱭᱟᱹᱲ ᱡᱟᱭᱜᱟ ᱠᱚ ᱛᱮ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱠᱚ ᱫᱚ ᱫᱷᱟᱹᱨᱛᱤ ᱥᱟᱶ ᱠᱚ ᱡᱚᱲᱟᱣᱜ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Golden Key Venue ᱚᱯᱷᱤᱥ ᱵᱤᱞᱰᱤᱝ (ᱠᱟᱹᱢᱤ ᱚᱲᱟᱜ) ᱫᱚ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱫᱩᱱᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Golden Key Venue ᱚᱯᱷᱤᱥ ᱵᱤᱞᱰᱤᱝ (ᱠᱟᱹᱢᱤ ᱚᱲᱟᱜ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This project explores urban norms through three low-rise blocks linked to a high-rise zone, with two slanted columns. It integrates green spaces along Chuanqiao Road and uses stacked volumes for a loft-like design. The facade, with 28,000 red ceramic tiles, offers a minimalist "academic-style" look, while courtyards, terraces, and rooftop gardens foster creativity and nature connection.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The site covers an area of 11,000 square meters, with a total building area of 36,000 square meters (22,000 square meters above ground and 14,000 square meters underground). The building has a height of 40 meters, with 5 floors above ground and some areas reaching 8 floors.
- ᱴᱮᱜ ᱠᱚ
- Urban Catalyst, Urban Renewal, Industrial Architecture, Architectural Transformation, Green Spaces, Community, Research and Development, Cantilever Architecture
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The building features a 26-meter cantilever supported by two tilted, mirror-finish stainless steel columns, creating a surreal spatial effect. The facade, made of 28,000 red terracotta panels, evokes a minimalist campus-style aesthetic with green trees and red walls. The upper portion showcases glazed ultra-white glass curtain walls, forming a distinct two-level architectural design.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The design’s challenge lies in the 26 meter cantilever, supported by two inclined giant columns wrapped in mirror finish stainless steel. These columns extend from the ground to the ceiling, creating a seamless, suspended effect. Balancing structural integrity with the delicate reflective surfaces required close coordination between engineering and design, ensuring both stability and visual impact. Achieving strength, elegance, and a surreal spatial experience was essential to the project’s success.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The Golden Key Venue, located at 1065 Chuanqiao Road in Pudong's Jinqiao area, was formerly the Huashi Storage Warehouse under Shanghai Pharma Group. The five-story, 2,700 sqm building was in disrepair and had low land-use efficiency, affecting the surrounding industrial community. As part of Jinqiao Sub-center's broader transformation, Shanghai Pharma Holdings and Jinqiao Group, two state-owned enterprises, have spearheaded this urban renewal project.
- ᱯᱨᱮᱨᱚᱱᱟ
- Urban structures possess an inherent logic that requires rationality and knowledge to shape, forming a driving force for urban behavior - an Urban Catalyst. Its purpose is to influence other elements, attracting talent to collectively create a vibrant, cohesive city, driven by empowered industries, urban construction, productivity integration, vitality creation, and regeneration.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The design phase of the architectural project began in 2021, with construction completed in 2024.
Location: 1065 Chuanqiao Road, Shanghai, China - ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Through the collaboration between Shanghai Pharma Holdings and Jinqiao Group, an old warehouse has been transformed into a landmark innovation hub in the Jinqiao Sub-center. Magsense Health has settled in the project, with biopharmaceutical companies like Huashi Pharmacy and Huantong Technology joining soon. This initiative is fostering a synergistic biopharmaceutical ecosystem, positioning the area as a key industry hub and a Shanghai benchmark for urban renewal driving new productivity.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Lead Architect: Ma Qingyun, Project Architect: Geng Lingxiang, Project Architect: Geng Yifei, Architect: Chen Yitao, Architect: Li Yibo, Architect: Liu Ruihua, Architect: Zhang Jiawen, Architect: Zhou Wenxin, Architect: Zhang Qi, LDI Architect: Hong Youran, LDI Architect: Jiang Hui, LDI Architect: Li Jie, LDI Architect: Lu Lei, LDI Architect: Xue Jian, LDI Architect: Huang Chen, LDI Architect: Gao Ting, LDI Architect: Yuan Yao
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Photographer Vincent Wu, 2024.
Image #2: Photographer Vincent Wu, 2024.
Image #3: Photographer Vincent Wu, 2024.
Image #4: Photographer Vincent Wu, 2024.
Image #5: Photographer Vincent Wu, 2024.
Video Credits: MADA s.p.a.m LLC, 2024
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