Hktdc Creative Department ᱨᱮᱱᱟᱜ Hong Kong Book Fair 2024 ᱯᱩᱛᱷᱤ ᱢᱮᱲᱟ

Hktdc Creative Department ᱨᱮᱱᱟᱜ Hong Kong Book Fair 2024 ᱯᱩᱛᱷᱤ ᱢᱮᱲᱟ ᱫᱚ ᱩᱛᱥᱟᱵ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱞᱚᱦᱟᱩᱛᱥᱟᱵ· 2025

Hong Kong Book Fair 2024 ᱯᱩᱛᱷᱤ ᱢᱮᱲᱟ

Hktdc Creative Department ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Hong Kong Trade Development Council

ᱩᱛᱥᱟᱵ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#164526 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Hong Kong Book Fair 2024 ᱯᱩᱛᱷᱤ ᱢᱮᱲᱟ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱦᱚᱝᱠᱚᱝ ᱯᱩᱛᱷᱤ ᱢᱮᱲᱟ ᱒᱐᱒᱔ ᱢᱮᱱᱟᱜ ᱮᱠ ᱮᱴᱤᱵᱷᱮᱸᱴ ᱰᱤᱡᱟᱭᱤᱱ ᱚᱠᱟ ᱦᱚᱝᱠᱚᱝ ᱨᱮᱭᱟᱜ ᱮᱠᱴᱟ ᱮᱠᱡᱤᱵᱤᱴᱤᱭᱚᱱ ᱥᱮᱸᱴᱚᱨ ᱨᱮ ᱮᱭᱟᱭ ᱫᱤᱱ ᱞᱟᱹᱜᱤᱫ ᱡᱚᱛᱚ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱢᱮᱲᱟ ᱫᱚ ᱕᱕,᱐᱐᱐ ᱥᱠᱣᱮᱨ ᱢᱤᱴᱚᱨ ᱠᱷᱚᱱ ᱰᱷᱮᱨ ᱡᱟᱭᱜᱟ ᱨᱮ ᱠᱚ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱟᱨ ᱪᱮᱛᱟᱱ ᱕᱔᱐ ᱮᱠᱥᱤᱵᱤᱴᱚᱨ ᱟᱨ ᱕᱐᱐ ᱠᱷᱚᱱ ᱴᱷᱮᱱ ᱮᱸᱡᱟᱢ ᱠᱚ ᱠᱚ ᱚᱲᱟᱜᱼᱟᱜᱤ ᱠᱟᱱᱟ ᱾ ᱛᱷᱤᱢ ᱫᱚ ᱯᱷᱤᱞᱚᱢ ᱟᱨ ᱴᱮᱞᱤᱵᱤᱥᱚᱱ ᱥᱟᱦᱤᱛᱭᱚ ᱠᱟᱱᱟ ᱾ ᱬᱥᱟᱯᱲᱟᱣ ᱥᱠᱣᱮᱨ ᱢᱤᱴᱚᱨ ᱨᱮᱭᱟᱜ ᱢᱤᱫᱴᱟᱝ ᱟᱹᱨᱴ ᱜᱮᱞᱟᱨᱤ ᱫᱚ ᱰᱤᱥᱯᱞᱮ ᱯᱮᱱᱮᱞ, ᱟᱹᱲᱟᱝ ᱯᱩᱛᱷᱤ, ᱢᱮᱱᱩᱥᱠᱨᱤᱡᱴ ᱟᱨ ᱠᱷᱚᱵᱚᱨ ᱠᱟᱜᱡ ᱠᱚ ᱛᱷᱨᱚᱵᱚᱱ ᱯᱩᱛᱷᱤ ᱟᱨ ᱥᱠᱨᱤᱱ ᱠᱟᱹᱢᱤ ᱠᱚ ᱡᱩᱲᱟᱹᱣ ᱠᱮᱫᱟ ᱾ ᱤᱱᱴᱟᱨᱮᱠᱴᱤᱵ ᱠᱟᱹᱢᱤ ᱨᱮ ᱢᱮᱲᱟ ᱟᱹᱭᱢᱟ ᱠᱟᱛᱷᱟ, ᱤᱴᱟᱜ ᱟᱨᱠᱟᱴᱮ ᱮᱴᱤ-ᱯᱩᱛᱷᱤ ᱠᱤᱚᱥᱠ, ᱮᱠᱢᱟ ᱮᱪᱡᱟᱭ ᱯᱷᱚᱴᱚ ᱵᱩᱛ ᱟᱨ ᱮᱞᱤᱰᱤ ᱥᱠᱨᱤᱱ ᱥᱟᱶᱮᱱ ᱢᱤᱱᱤ ᱛᱷᱤᱭᱮᱴᱟᱨ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱾ ᱵᱟᱨ ᱵᱟᱨ ᱵᱮᱵᱷᱟᱨ ᱡᱚᱠᱷᱚ ᱮᱞᱩᱢᱤᱱᱤᱭᱟᱢ ᱥᱴᱨᱚᱠᱪᱚᱨ ᱟᱨ ᱢᱚᱰᱭᱩᱞᱟᱨ ᱰᱤᱥᱯᱞᱮ ᱥᱤᱥᱴᱮᱢ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱞᱮᱱᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Hong Kong Book Fair 2024 ᱯᱩᱛᱷᱤ ᱢᱮᱲᱟ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Hong Kong Book Fair 2024 ᱯᱩᱛᱷᱤ ᱢᱮᱲᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: The 34th HKTDC Hong Kong Book Fair lasted seven days, featuring 760 exhibitors and a wealth of activities and interactive experiences for attendees. As a key part of Hong Kong's summer cultural scene, the fair hosted over 600 events, welcoming more than 250 renowned Chinese and international writers and celebrities. These seminars facilitated literary exchange and connected book lovers through literature and the event highlights its importance as a vibrant celebration of culture in the community
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: The Hong Kong Book Fair 2024 offered over 55,000 sqm of exhibition space, with the Art Gallery placed outside Exhibition Hall 3C-E to attract high foot traffic. To ensure sustainability, we utilized a reusable aluminum structure alongside a modular display system and glass-top showcases. The organizer harmoniously integrated the art of Chinese calligraphy with different display systems to highlight antique books, vintage manuscripts, newspapers, and videos, enhancing the visual experience. The gallery covered 900 sqm, size 100m W x 16m D.
ᱴᱮᱜ ᱠᱚ: Book Fair, HKTDC , Art Gallery, Hong Kong Summer Cultural Event
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: To create a museum-like atmosphere for the Art Gallery Exhibition, the organizer designed informative display panels showcasing various literary authors. Interactive elements included a literature gallery game, an eBook kiosk, and an AI photo booth with their favorite book characters, enhancing their experience. A Mini Theatre with floor mounted LED screen and highly reflective flared wall design further enriched the view with classic movie scenes, blending text and imagery for an immersive experience. This fusion of visual storytelling and design offered visitors a unique encounter with Film and TV literature.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: In addition to the extensive preparation required for book selection and Film/TV copyright and intellectual property clearance, we faced the challenge of managing a high volume of daily visitors while preventing bottlenecks inside and outside the Art Gallery. To address this, the organizer worked closely with the special events and operations teams. Conducting a thorough traffic study and strategic layout planning were essential to ensure smooth visitor movement and an enjoyable experience throughout the exhibition.
ᱜᱚᱵᱮᱥᱚᱱᱟ: To effectively support the annual theme of the Book Fair—Hong Kong Film and TV literature—the organizer curated a diverse selection of display materials, including official posters and movie clips, to enhance the three thematic zones. This effort involved careful navigation of copyright and intellectual property clearance, requiring extensive preparation. Close collaboration with the event team was crucial to ensure successful licensing clearance, allowing them to create a cohesive and engaging exhibition that celebrated the intersection of literature and film.
ᱯᱨᱮᱨᱚᱱᱟ: For the HKTDC Book Fair 2024, themed around Film and Television Literature, the organizer created an engaging art gallery that connected literature and film/TV. The vibrant exhibition featured iconic works from the featured writer of the year, spotlight director, and classic literature adaptations. This design highlighted the creative synergy between these mediums and invited visitors to explore narratives in a visually stimulating space. Each element was carefully curated to enhance the experience, encouraging exploration and fostering a deeper appreciation for storytelling across various formats.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: HKTDC dedicated five months from project kickoff to onsite completion. The HK Book Fair successfully launched from July 17 to 22, 2024, spanning seven exciting days. Held at the Hong Kong Conference and Exhibition Centre (HKCEC) in Wan Chai, our design transformed the venue into an engaging space that celebrated literature and community. Each element was carefully crafted to enhance the visitor experience, ensuring a vibrant and memorable event for all attendees.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: The layout was crafted with dynamic, modular spaces that encouraged exploration and interaction. It started with an Instagrammable photo spot at the entrance to entice visitors. Following this, physical displays showcased books, newspapers, and collectible manuscripts, creating a rich visual experience. The journey continued with interactive elements like an e-literature game, an AI photo booth, and a mini theatre, ensuring a captivating experience that engaged attendees throughout the entire space.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: HKTDC Creative Department
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Hong Kong Trade Development Council