Mateus Morgan ᱨᱮᱱᱟᱜ Nunn Bush 3D ᱡᱤᱱᱤᱥ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱫᱚ ᱪᱞᱚᱪᱤᱛᱨ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱪᱞᱚᱪᱤᱛᱨ· 2023
Nunn Bush 3D ᱡᱤᱱᱤᱥ ᱮᱱᱤᱢᱮᱥᱚᱱ
Mateus Morgan ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Morgan Studio
ᱪᱞᱚᱪᱤᱛᱨ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#150585 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Nunn Bush 3D ᱡᱤᱱᱤᱥ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱱᱚᱶᱟ ᱯᱨᱚᱡᱮᱠᱴ ᱫᱚ ᱡᱤᱱᱤᱥ ᱨᱮᱱᱟᱜ ᱡᱚᱛᱚ ᱯᱷᱤᱪᱚᱨ ᱠᱚ ᱢᱤᱫ ᱨᱟᱹᱥᱠᱟᱹ ᱛᱮᱫ ᱛᱮ ᱵᱟᱰᱟᱭ ᱪᱷᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱤᱵᱨᱚᱬ ᱮᱢᱟᱭ ᱢᱮᱱᱠᱷᱟᱱ ᱵᱟᱝ ᱵᱚᱡᱷᱟᱣᱟᱭ᱾ ᱩᱫᱽᱫᱮᱥ ᱫᱚ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱡᱚᱛᱟ ᱨᱮᱱᱟᱜ ᱛᱮᱭᱟᱨ ᱥᱚᱫᱚᱨ ᱞᱟᱹᱜᱤᱫ᱾ ᱩᱫᱽᱫᱤᱯᱚᱱᱟ ᱫᱚ ᱠᱷᱚᱱᱫᱽᱨᱚᱫᱽ ᱠᱷᱚᱱ ᱦᱮᱡ ᱮᱱᱟ ᱚᱱᱠᱟᱱ ᱚᱝᱥᱚ ᱠᱚ ᱵᱟᱵᱚᱛ ᱡᱟᱦᱟᱸ ᱡᱤᱱᱤᱥ ᱫᱚᱭ ᱩᱫᱩᱠ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ, ᱡᱮᱞᱠᱟ ᱯᱨᱚᱠᱨᱤᱛᱤ ᱥᱟᱶ ᱡᱚᱛᱚ ᱨᱚᱝ ᱟᱨ ᱢᱚᱱᱮ ᱠᱚ᱾ ᱡᱚᱛᱟ ᱫᱚ ᱪᱤᱛᱟᱹᱨ ᱠᱚᱭ ᱥᱚᱱᱫᱚᱨᱵᱷ ᱞᱮᱠᱟᱛᱮ ᱟᱨ ᱠᱮᱴᱮᱡ ᱥᱚᱛᱚᱦ 3D ᱢᱚᱰᱮᱞᱤᱝ ᱴᱮᱠᱱᱤᱠ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱢᱚᱰᱮᱞ ᱦᱩᱭ ᱞᱮᱱᱟ᱾ ᱢᱚᱰᱮᱞᱤᱝ ᱞᱟᱹᱜᱤᱫ, ᱰᱤᱡᱟᱭᱱᱚᱨ ᱠᱚ C4D ᱥᱚᱯᱴᱣᱮᱭᱟᱨ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱞᱮᱫᱟ᱾ ᱡᱚᱛᱚ ᱴᱮᱠᱥᱪᱚᱨ ᱠᱚ ᱪᱟᱹᱢᱰᱟᱹ ᱴᱮᱠᱥᱪᱚᱨ ᱟᱨ ᱛᱤᱱᱟᱹᱜ Photoshop ᱵᱨᱚᱥ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱞᱮᱱᱟ᱾ Vray ᱫᱚ ᱨᱮᱱᱰᱚᱨᱤᱝ ᱞᱟᱹᱜᱤᱫ ᱟᱨ Houdini ᱫᱚ ᱥᱤᱢᱩᱞᱮᱥᱚᱱ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱞᱮᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Nunn Bush 3D ᱡᱤᱱᱤᱥ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Nunn Bush 3D ᱡᱤᱱᱤᱥ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
- ᱴᱮᱜ ᱠᱚ
- shoe, 3d animation, shoe animation, product animation, 3D, lookdev
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- ᱯᱨᱮᱨᱚᱱᱟ
- The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- 2 months
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
