Senem Cennetoglu ᱨᱮᱱᱟᱜ Shazhou Youhuang ᱞᱟᱠᱪᱟᱨ ᱵᱟᱜᱟᱱ

Senem Cennetoglu ᱨᱮᱱᱟᱜ Shazhou Youhuang ᱞᱟᱠᱪᱟᱨ ᱵᱟᱜᱟᱱ ᱫᱚ ᱡᱟᱭᱫᱟᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱥᱳᱱᱟᱡᱟᱭᱫᱟᱫ· 2023

Shazhou Youhuang ᱞᱟᱠᱪᱟᱨ ᱵᱟᱜᱟᱱ

Senem Cennetoglu ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Senem Cennetoglu

ᱡᱟᱭᱫᱟᱫ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#148954 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Shazhou Youhuang ᱞᱟᱠᱪᱟᱨ ᱵᱟᱜᱟᱱ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱥᱟᱡᱳᱣ ᱭᱳᱣᱦᱩᱣᱟᱝ ᱡᱟᱝᱡᱤᱭᱟᱜᱟᱝ ᱨᱮ ᱢᱮᱱᱟᱜᱼᱟ, ᱭᱟᱝᱡᱤ ᱜᱟᱰᱟ ᱥᱩᱨ ᱨᱮ, ᱱᱤᱛᱚᱜᱟᱜ ᱠᱟᱹᱨᱜᱟᱲ ᱜᱟᱶᱛᱟ ᱥᱟᱶ ᱥᱟᱹᱜᱟᱹᱭ ᱛᱮ᱾ ᱱᱟᱶᱟ ᱵᱮᱵᱚᱥᱛᱟ ᱨᱮ ᱚᱱᱠᱟᱱ ᱥᱩᱵᱤᱫᱷᱟ ᱠᱚ ᱢᱮᱱᱟᱜᱼᱟ ᱡᱟᱦᱟᱸ ᱩᱛᱯᱟᱫᱚᱱ ᱨᱮ ᱜᱚᱲᱚ ᱮᱢᱚᱜᱼᱟ ᱟᱨ ᱚᱱᱟ ᱥᱟᱶᱛᱮ ᱢᱤᱫ ᱵᱟᱰᱚᱦᱤ ᱪᱤᱱᱦᱟᱹ ᱵᱮᱱᱟᱣᱜ ᱠᱟᱱᱟ᱾ ᱢᱤᱫ ᱠᱟᱹᱨᱜᱟᱲ ᱫᱟᱬᱟᱱ ᱡᱟᱜᱟ, ᱢᱤᱫ ᱥᱟᱹᱱᱛᱤ ᱵᱟᱹᱛᱤ ᱜᱷᱮᱨᱟᱣ, ᱡᱤᱭᱟᱝᱱᱟᱱ ᱵᱟᱰᱚᱦᱤ ᱛᱟᱛᱣᱚ ᱟᱨ ᱱᱟᱶᱟ ᱪᱤᱱᱟ ᱵᱟᱰᱚᱦᱤ ᱥᱚᱫᱚᱨ ᱨᱮᱱᱟᱜ ᱢᱮᱥᱟ ᱪᱮᱛᱟᱱ ᱨᱮ ᱵᱩᱱᱤᱭᱟᱹᱫᱤ᱾ ᱢᱤᱫ ᱟᱭᱢᱟ ᱞᱮᱠᱟᱱ ᱵᱮᱯᱟᱨ ᱥᱚᱲᱚᱠ, ᱱᱟᱶᱟ ᱞᱟᱠᱪᱟᱨ ᱠᱟᱹᱢᱤ ᱠᱚ ᱥᱟᱶ, ᱱᱟᱶᱟ ᱠᱟᱹᱨᱜᱟᱲ ᱥᱩᱵᱤᱫᱷᱟ ᱠᱚ, ᱡᱟᱦᱟᱸ ᱟᱹᱠᱤᱱ ᱫᱚ ᱟᱹᱨᱤᱥᱟᱹᱲᱤ, ᱥᱟᱶᱛᱟᱨᱤ ᱟᱨ ᱵᱟᱰᱚᱦᱤ ᱞᱮᱠᱟᱛᱮ ᱱᱚᱜᱚᱨ ᱨᱮᱱᱟᱜ ᱢᱩᱬ ᱩᱥᱟᱹᱨᱟ ᱵᱮᱱᱟᱣ ᱠᱟᱱᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Shazhou Youhuang ᱞᱟᱠᱪᱟᱨ ᱵᱟᱜᱟᱱ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Shazhou Youhuang ᱞᱟᱠᱪᱟᱨ ᱵᱟᱜᱟᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: Located 90 minutes away from Shanghai, the site is adjacent to the existing factory complex in Zhangjiagang, along the Yangtze river.
The new plan includes facilities that are serving production while becoming an architectural landmark. An industrial tourism destination, a leisurely environment, based on a combination of Jiangnan architecture elements and the modern Chinese abstractions. A various commercial street, with modern cultural functions, innovative industrial facilities, making it economically, socially and architecturally the highlight of the city.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: Project Size (surface area of new / existing construction): New construction area: 24,000M2
Program(s):
1. Museum: 5000m2
2. Wine aging warehouse/ workshops: 6000m2
3. Traditional wine village exhibition: 1500m2
4. Restaurants: 5000m2
5. Retail/ shopping: 1500m2
6. Exhibition/ display: 2500m2
7. Tourism functions: 1000m2
8. Library: 1500m2
ᱴᱮᱜ ᱠᱚ: Industrial, tourism, culture, mixed use architecture, exhibition, museum, winery
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The project manifests the noble vision of "Shazhou Youhuang" as representative of the culture of yellow rice wine in Jiangnan to become a first-class brand, leading the industry with an architectural benchmark, otherwise historically known for sprawling warehouses and disconnected buildings strewn across the landscape.
From the abstraction of traditional architectural language and elements, the project reflects the memory of the iconic walls inspired by the historic hui style houses, water features and landscape elements, lane dimensions, signature colors of exterior facades and roofing details, openings, and rhythms…all reminiscent of the Jiangnan old town characteristics.
ᱯᱨᱮᱨᱚᱱᱟ: The biggest design inspiration was to demonstrate and protect the heritage of Chinese yellow rice wine while expressing the history, culture, and production techniques of the Su tradition. The project, a blend of traditional and abstract modern architectural features with distinct characteristics of yellow rice wine, is now a cultural, scenic spot, bringing generations of people together. A cultural experience, through a contemporary transition of the traditional experience, rich with heritage and poetic nostalgia.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: Date of completion of construction: 2021.11
Date of completion of design work: 2018.11
Zhangjiagang, China
ᱯᱮᱴᱮᱱᱴ ᱠᱚ: Product Name: Gate Tower of ShaZhou YouHuang Cultural Park
Registration number: 苏作登字-2021-F-00242097
Authors: Huang Tingming and Senem Cennetoglu
Creative Completion Date: 202-10-23
Category: Fine Arts
Copyright Owner: Jiangsu Zhangjiagang Brewing Co., Ltd.
Date of Registration: 2021-09-01
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: All images: Curtesy of Shazhou Youhuang Cultural Industry Development Co., Ltd. and
All images: Photographer Aaron&Rex