Moneys Studio ᱨᱮᱱᱟᱜ Absolut Lab ᱯᱚᱯ-ᱟᱯ ᱮᱥᱴᱚᱨ ᱡᱟᱶ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱵᱷᱤᱛᱨᱤ· 2023
Absolut Lab ᱯᱚᱯ-ᱟᱯ ᱮᱥᱴᱚᱨ ᱡᱟᱶ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ
Moneys Studio ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Moneys Studio
ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#147287 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Absolut Lab ᱯᱚᱯ-ᱟᱯ ᱮᱥᱴᱚᱨ ᱡᱟᱶ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱮᱵᱥᱚᱞᱩᱴ ᱞᱮᱵ ᱮᱴᱟᱜ ᱢᱤᱫ ᱯᱚᱯ-ᱟᱯ ᱮᱥᱴᱚᱨ ᱟᱨ ᱯᱨᱚᱫᱚᱨᱥᱚᱱ ᱡᱟᱭᱜᱟ ᱠᱟᱱᱟ ᱥᱟᱸᱜᱷᱟᱭ, ᱪᱟᱭᱱᱟ ᱨᱮ ᱾ ᱡᱟᱶ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱠᱟᱴᱴᱷᱟ ᱢᱚᱰᱩᱞᱟᱨ ᱦᱚᱸᱲᱠᱚ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱡᱟᱭᱜᱟ ᱠᱮᱫ ᱚᱠᱳᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟᱭ, ᱨᱤᱥᱟᱭᱠᱮᱞ ᱟᱨ ᱫᱳᱦᱚᱭ ᱵᱟᱵᱚᱫ ᱦᱮᱡ ᱟᱭ ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱟᱹᱛᱨᱟᱜ ᱢᱳᱵᱤᱭᱩᱥ ᱥᱴᱨᱤᱯ ᱠᱷᱚᱱ ᱚᱲᱟᱜ ᱟᱠᱟᱱᱟ ᱾ ᱡᱚᱠᱷᱟᱸ ᱨᱮ ᱯᱚᱞᱤᱠᱟᱨᱵᱚᱱᱮᱴ ᱥᱤᱴ ᱟᱨ ᱥᱤᱥᱟ ᱵᱟᱦᱟᱨᱮᱭᱟᱜ ᱪᱤᱡᱽ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱳᱲᱟ ᱠᱚᱨᱤᱰᱳᱨ ᱢᱮᱱᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱪᱮᱛᱟᱱ ᱨᱮ ᱡᱟᱶᱟᱨᱟᱶ ᱪᱚᱞᱚᱢ ᱦᱚᱨᱟ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱩᱜᱼᱟ ᱾ ᱥᱤᱥᱟ ᱵᱟᱦᱟᱨᱮᱭᱟᱜ ᱪᱮᱛᱚᱱ ᱛᱮ ᱡᱟᱶ ᱨᱮᱭᱟᱜ ᱠᱩᱰᱤ ᱵᱟᱛᱟᱣ ᱠᱚᱢᱴᱮᱭᱟᱜᱼᱟ ᱾ ᱨᱤᱥᱟᱭᱠᱮᱞᱮᱡ ᱠᱨᱟᱯᱴ ᱠᱟᱜᱚᱡ, ᱥᱴᱮᱱᱞᱮᱥ ᱥᱴᱤᱞ ᱟᱨ ᱯᱚᱞᱤᱠᱟᱨᱵᱚᱱᱮᱴ ᱥᱤᱴ ᱚᱠᱟ ᱢᱩᱠᱷᱭᱟ ᱪᱤᱡᱽ ᱠᱚ ᱠᱟᱱᱟ ᱾ ᱡᱚᱛᱚ ᱢᱚᱰᱩᱞ ᱠᱚ ᱛᱟᱭᱚᱢ ᱠᱷᱚᱱ ᱯᱨᱤᱯᱷᱮᱵᱨᱤᱠᱮᱴᱮᱰ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱡᱟᱭᱜᱟ ᱨᱮ ᱴᱷᱮᱱ ᱮᱴᱟᱜ ᱠᱟᱹᱢᱤ ᱬᱟᱶᱛᱟ ᱴᱟᱶ ᱚᱠᱛᱟᱭ ᱨᱮ ᱯᱩᱨᱟᱹᱣ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Absolut Lab ᱯᱚᱯ-ᱟᱯ ᱮᱥᱴᱚᱨ ᱡᱟᱶ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Absolut Lab ᱯᱚᱯ-ᱟᱯ ᱮᱥᱴᱚᱨ ᱡᱟᱶ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- ABSOLUT's century-old brand culture was communicated in this space through a low-carbon and environment-friendly way. Formed by modular components, the space showed a sense of lightness and fluidity. The modular elements are reusable, which transcend time and echo the everlasting charm of the century-old brand. Besides, the modular design approach created a modern shopping experience, and produced a space featuring a distinctive style and a sense of free fusion just like the Mobius Strip.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Low-carbon and eco-friendly design was highlighted in the project. Recyclable kraft paper, stainless steel, and polycarbonate sheets were chosen as the main materials. Papers rolls were used for a large area of walls, which avoided pollution brought by oil painting. Modules in the interior space were mainly made of stainless steel. The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials. All the props could be recycled after the temporary space was dismantled.
- ᱴᱮᱜ ᱠᱚ
- Sustainable materials, Green, Recyclable kraft paper, Modular design, Classless space, Innovation, Diversity, Equality, Mobius Strip
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials, which extended from the indoors to the public outdoor spaces. It formed a structure similar to the Mobius Strip, which broke the spatial boundary and created a curving circulation route. A mirrored ceiling was adopted in the interior, to erase the sense of narrowness in the space and showcase a new and diversified image of the brand. All modules were prefabricated, which were efficient and eco-friendly.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Creating a pop-up store that reflects the brand's features in a space less than 150 square meters through a low-carbon and environment-friendly way was a big challenge. Besides, the tight construction schedule made the task even challenging.
In response, the designers innovatively adopted modular components to construct the space. The modular approach maximized the protection of environment while satisfying functional needs. Finally, the construction of the store was completed in just 60 hours. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- This pop-up store was transformed from a narrow space, and was required to finish on-site construction in merely five days. At the beginning of the project, the designers envisioned a new space image that echoed with the surrounding neighborhood and community, and reconsidered the social boundary between people from the perspective of contemporary art and creative culture.
- ᱯᱨᱮᱨᱚᱱᱟ
- ABSOLUT LAB is a global program of Sweden vodka brand Absolut, and this project was the first experiential store of ABSOLUT LAB. Renovated from an existing site, this pop-up store showcased a free and artistic lifestyle through a modular system. Drawing design inspiration from the Mobius Strip, the space created a fluid shopping experience and conveyed the brand's spirit of striving for excellence to Chinese consumers.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in May 2019 and finished in July 2019 in Shanghai, China.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The image of Absolut's typical bottles was refreshed in the space through new materials and forms. The multiple curved surfaces expressed a sense of infinity of the iconic bottles. Stainless steel, which features a sense of technology, endowed the space with a unique temperament. The material was hollowed out, producing an integration of lightness and solidness and creating open views in the space. The formal design of details fully manifested the characteristics of the brand.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Joyce Dong
Yue Qian
Wenhao Liu
Shijie Li
Ting-yu Chen - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- YKS
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
