Pilotfisch GmbH and Co. KG ᱨᱮᱱᱟᱜ Buddy Workwear ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱱᱰ ᱯᱟᱹᱪᱷᱟᱣ

Pilotfisch GmbH and Co. KG ᱨᱮᱱᱟᱜ Buddy Workwear ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱱᱰ ᱯᱟᱹᱪᱷᱟᱣ ᱫᱚ ᱵᱤᱜᱭᱟᱯᱚᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱨᱩᱯᱟᱵᱤᱜᱭᱟᱯᱚᱱ· 2022

Buddy Workwear ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱱᱰ ᱯᱟᱹᱪᱷᱟᱣ

Pilotfisch GmbH and Co. KG ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Buddy Workwear Manufaktur

ᱵᱤᱜᱭᱟᱯᱚᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#140102 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Buddy Workwear ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱱᱰ ᱯᱟᱹᱪᱷᱟᱣ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱵᱟᱰᱤ ᱣᱟᱨᱠᱣᱮᱨ ᱫᱚ ᱡᱟᱨᱢᱟᱱᱤ ᱨᱮᱱᱟᱜ ᱢᱤᱫᱴᱟᱹᱝ ᱠᱟᱹᱢᱤ ᱞᱩᱜᱟᱹᱭ ᱵᱚᱱᱚᱣᱤᱡ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱵᱽᱨᱟᱱᱰ ᱯᱟᱹᱪᱷᱟᱣ ᱠᱟᱱᱟ ᱾ ᱵᱟᱰᱤ ᱧᱩᱛᱩᱢ ᱫᱚ ᱱᱚᱶᱟ ᱯᱟᱹᱪᱷᱟᱣ ᱨᱮᱱᱟᱜ ᱛᱟᱞᱠᱟ ᱠᱟᱱᱟ ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱢᱟᱲᱟᱝ ᱨᱮᱱᱟᱜ ᱠᱚᱢᱯᱟᱱᱤ ᱧᱩᱛᱩᱢ ᱠᱷᱚᱱ ᱚᱰᱚᱠ ᱟᱠᱟᱱᱟ ᱾ ᱠᱟᱹᱴᱤᱡ ᱞᱤᱞ ᱫᱚ ᱢᱩᱬᱩᱛ ᱨᱚᱝ ᱞᱮᱠᱟᱛᱮ ᱠᱟᱹᱢᱤ ᱮᱫᱟ ᱟᱨ ᱡᱤᱱᱤᱥ ᱠᱚ ᱟᱨ ᱚᱛᱛᱚ ᱠᱚ ᱵᱟᱭᱲᱟ ᱮᱫᱟ, ᱟᱨᱵᱟᱝ ᱟᱭᱟᱢ ᱞᱤᱞ ᱫᱚ ᱮᱠᱥᱮᱱᱴ ᱟᱨ ᱦᱟᱭᱞᱟᱭᱴ ᱨᱚᱝ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱶᱦᱟᱨ ᱦᱩᱭ ᱮᱫᱟ ᱾ ᱱᱚᱶᱟ ᱵᱟᱨ ᱨᱚᱝ ᱫᱚ ᱵᱟᱰᱤ ᱠᱚ ᱞᱮᱠᱟ ᱢᱤᱫ ᱟᱨ ᱢᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱫᱟ ᱾ ᱥᱚᱨᱚᱥ ᱴᱟᱭᱯᱚᱜᱽᱨᱟᱯᱷᱤ ᱟᱨ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱨᱳᱲ ᱫᱚ ᱵᱽᱨᱟᱱᱰ ᱨᱮᱱᱟᱜ ᱥᱚᱡᱚ ᱵᱮᱵᱷᱟᱨ ᱠᱚ ᱜᱚᱲᱚ ᱮᱫᱟ ᱾ ᱱᱚᱶᱟ ᱯᱟᱹᱪᱷᱟᱣ ᱫᱚ ᱪᱷᱟᱯᱟ ᱵᱨᱳᱥᱟᱨ, ᱢᱤᱫ ᱶᱮᱵᱽᱥᱟᱭᱤᱴ, ᱢᱤᱫ ᱣᱤᱰᱤᱭᱳ ᱟᱨ ᱢᱤᱫ ᱥᱳᱥᱟᱞ ᱢᱤᱰᱤᱭᱟ ᱠᱮᱢᱯᱮᱱ ᱨᱮ ᱵᱮᱶᱦᱟᱨ ᱦᱩᱭ ᱮᱱᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Buddy Workwear ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱱᱰ ᱯᱟᱹᱪᱷᱟᱣ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Buddy Workwear ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱱᱰ ᱯᱟᱹᱪᱷᱟᱣ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: Brochures DIN A4
ᱴᱮᱜ ᱠᱚ: buddy, workwear, sustainability, identity, brand, manufacture, Germany
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
ᱜᱚᱵᱮᱥᱚᱱᱟ: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
ᱯᱨᱮᱨᱚᱱᱟ: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Pilotfisch GmbH & Co. KG
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Photography: Fotografie Witte Wattendorff GmbH, Münster