Atelier Brueckner ᱨᱮᱱᱟᱜ Audemars Piguet ᱢᱤᱭᱩᱡᱤᱭᱟᱢ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱵᱷᱤᱛᱨᱤ· 2022
Audemars Piguet ᱢᱤᱭᱩᱡᱤᱭᱟᱢ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ
Atelier Brueckner ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Audemars Piguets
ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#138641 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Audemars Piguet ᱢᱤᱭᱩᱡᱤᱭᱟᱢ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱢᱩᱥᱮ ᱟᱛᱮᱞᱤᱭᱮ ᱚᱰᱮᱢᱟᱨᱥ ᱯᱤᱜᱮ (Musee Atelier Audemars Piguet) ᱫᱚ ᱢᱤᱫᱴᱟᱝ ᱥᱩᱤᱥ ᱜᱷᱚᱰᱤ ᱛᱮᱭᱟᱨ ᱠᱚᱢᱯᱟᱱᱤ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱢᱤᱭᱩᱡᱤᱭᱟᱢ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱫᱮᱠᱷᱟᱣ ᱡᱟᱭᱜᱟ ᱫᱚ ᱑,᱑᱐᱐ ᱵᱚᱨᱜᱚ ᱢᱤᱴᱚᱨ ᱞᱮᱠᱟ ᱢᱮᱱᱟᱜᱼᱟ ᱟᱨ ᱥᱩᱤᱴᱡᱚᱨᱞᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱞᱮ ᱵᱨᱟᱥᱩᱥ (Le Brassus) ᱟᱹᱛᱩ ᱨᱮ ᱢᱮᱱᱟᱜᱼᱟ, ᱚᱠᱟ ᱨᱮ ᱱᱚᱶᱟ ᱠᱚᱢᱯᱟᱱᱤ ᱮᱦᱚᱵ ᱞᱮᱱᱟ᱾ ᱧᱮᱞᱧᱚᱢᱤᱭᱟᱹ ᱠᱚ ᱫᱚ ᱢᱤᱫᱴᱟᱝ ᱟᱲᱟᱜ ᱞᱮᱠᱟᱱ ᱜᱷᱩᱨᱟᱹᱣ ᱦᱚᱨ ᱛᱮ ᱠᱚ ᱥᱮᱱᱚᱜᱼᱟ ᱚᱠᱟ ᱨᱮ ᱥᱟᱡᱟᱣᱟᱠᱟᱱ ᱠᱟᱦᱱᱤ ᱢᱮᱱᱟᱜᱼᱟ, ᱟᱨ ᱡᱚᱛᱚ ᱟᱫᱷᱭᱟᱭ ᱨᱮ ᱟᱡᱟᱜ ᱱᱤᱡᱚᱨᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱷᱟᱥᱟ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱢᱩᱨᱛᱤ, ᱟᱡ ᱛᱮ ᱪᱟᱞᱟᱜ ᱡᱤᱱᱤᱥ ᱟᱨ ᱦᱟᱞᱟᱣᱚᱜ ᱥᱟᱡᱟᱣ ᱠᱚ ᱱᱚᱶᱟ ᱫᱮᱠᱷᱟᱣ ᱨᱮ ᱨᱤᱫᱷᱤᱢ ᱠᱚ ᱮᱢᱟᱭᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱨ ᱨᱮᱭᱟᱜ ᱪᱟᱨᱯᱟᱥ ᱫᱤᱥᱚᱢ ᱥᱟᱶ ᱧᱮᱞ ᱛᱮ ᱡᱚᱲᱟᱣ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱩᱨᱩᱢ ᱟᱨ ᱩᱢᱩᱞ ᱫᱚ ᱫᱤᱱ ᱨᱮᱭᱟᱜ ᱚᱠᱛᱚ ᱟᱨ ᱨᱩᱛᱩ ᱞᱮᱠᱟ ᱛᱮ ᱵᱚᱫᱚᱞᱚᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Audemars Piguet ᱢᱤᱭᱩᱡᱤᱭᱟᱢ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Audemars Piguet ᱢᱤᱭᱩᱡᱤᱭᱟᱢ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The exhibition area is 1,100 sqm.
- ᱴᱮᱜ ᱠᱚ
- Watch, Audemars, Piguets, craftmanship, luxury
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
- ᱯᱨᱮᱨᱚᱱᱟ
- The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created. - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Wassim Melki
Sungha Kim - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER
Light Planning with: LDE Belzner Holmes
Media Planning with: medienprojekt p2
Architecture: BIG Bjarke Ingels Group
Photography: Giovanni Emilio Galanello
Illustrator: Benjamin Guschlbauer
ᱥᱯᱚᱱᱥᱚᱨᱰ
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