Mateus Morgan ᱨᱮᱱᱟᱜ Vessi Animation Primary Function: ᱯᱨᱳᱰᱟᱠᱴ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱫᱚ ᱪᱞᱚᱪᱤᱛᱨ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱪᱞᱚᱪᱤᱛᱨ· 2022
Vessi Animation Primary Function: ᱯᱨᱳᱰᱟᱠᱴ ᱮᱱᱤᱢᱮᱥᱚᱱ
Mateus Morgan ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Morgan Studio
ᱪᱞᱚᱪᱤᱛᱨ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#136048 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Vessi Animation Primary Function: ᱯᱨᱳᱰᱟᱠᱴ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
Book Text: ᱣᱮᱥᱤ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱫᱚ ᱢᱤᱫ ᱵᱩᱴ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫ ᱯᱨᱚᱢᱳᱥᱚᱱᱟᱞ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱫᱚ ᱯᱨᱚᱰᱟᱠᱴ ᱮᱢ ᱠᱟᱱᱟ ᱮᱴᱟᱜ ᱵᱮᱲᱟ ᱰᱤᱡᱟᱭᱱ ᱚᱱᱟᱠᱫᱚ ᱫᱟᱨᱟᱭ ᱛᱮ ᱡᱟᱦᱟᱸ ᱵᱩᱴ ᱟᱠᱚ ᱫᱚ ᱜᱟᱦᱠᱟ ᱦᱚᱲ ᱟᱜ ᱡᱤᱭᱚᱱ ᱛᱮ ᱡᱩᱲᱟᱣ ᱮᱫᱟ ᱾ ᱫᱟᱜ ᱫᱚ ᱵᱩᱴ ᱟᱜ ᱜᱩᱱ ᱠᱳ ᱛᱮ ᱡᱩᱲᱟᱣ ᱮᱫᱟ, ᱟᱨ ᱨᱤᱢᱤᱞ ᱠᱳ ᱫᱚ ᱦᱟᱞᱠᱟ ᱠᱳ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱫ ᱠᱳᱣᱟ ᱾ ᱵᱩᱴ ᱫᱚ 3ds Max ᱨᱮ ᱦᱟᱨᱰ ᱥᱟᱨᱯᱷᱮᱥ ᱴᱮᱠᱱᱤᱠ ᱛᱮ ᱢᱳᱰᱮᱞ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱯᱷᱚᱴᱳᱜᱨᱟᱯᱷ ᱠᱳ ᱨᱮᱯᱷᱟᱨᱮᱱᱥ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮᱫ, ᱟᱨ ᱪᱟᱢᱰᱟ ᱴᱮᱠᱥᱪᱚᱨ ᱠᱳ ᱞᱟᱹᱜᱟᱣ ᱮᱱᱟ ᱾ ᱨᱮᱱᱰᱟᱨᱤᱝ ᱫᱚ Redshift ᱛᱮ ᱟᱨ ᱥᱤᱢᱩᱞᱮᱥᱚᱱ ᱫᱚ Houdini ᱛᱮ ᱛᱮᱭᱟᱨ ᱞᱮᱱᱟ ᱾ ᱱᱚᱶᱟ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱫᱚ ᱯᱨᱳᱰᱟᱠᱴ ᱣᱮᱵᱥᱟᱭᱤᱴ ᱟᱨ ᱥᱚᱥᱟᱞ ᱢᱤᱰᱤᱭᱟ ᱨᱮ, ᱡᱟᱦᱟᱸ ᱵᱩᱡᱷᱟᱹᱣ ᱚᱞ ᱵᱟᱝ ᱛᱮ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Vessi Animation Primary Function: ᱯᱨᱳᱰᱟᱠᱴ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Vessi Animation Primary Function: ᱯᱨᱳᱰᱟᱠᱴ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 1920X1080
- ᱴᱮᱜ ᱠᱚ
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- ᱯᱨᱮᱨᱚᱱᱟ
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- It toke around 2 months to finish
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
