ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Yuan Jiang and Chen Song ᱨᱮᱱᱟᱜ Secret Exhibition ᱥᱟᱢᱟᱱ ᱪᱮᱦᱚᱛᱟᱭ ᱥᱮᱸᱫᱽᱨᱟ ᱫᱟᱲᱮᱟᱜ ᱦᱚᱲ

Yuan Jiang and Chen Song ᱨᱮᱱᱟᱜ Secret Exhibition ᱥᱟᱢᱟᱱ ᱪᱮᱦᱚᱛᱟᱭ ᱥᱮᱸᱫᱽᱨᱟ ᱫᱟᱲᱮᱟᱜ ᱦᱚᱲ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱞᱚᱦᱟᱵᱷᱤᱛᱨᱤ· 2022

Secret Exhibition ᱥᱟᱢᱟᱱ ᱪᱮᱦᱚᱛᱟᱭ ᱥᱮᱸᱫᱽᱨᱟ ᱫᱟᱲᱮᱟᱜ ᱦᱚᱲ

Yuan Jiang and Chen Song ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: SODA Architects

ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#128604 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Secret Exhibition ᱥᱟᱢᱟᱱ ᱪᱮᱦᱚᱛᱟᱭ ᱥᱮᱸᱫᱽᱨᱟ ᱫᱟᱲᱮᱟᱜ ᱦᱚᱲ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱫᱟᱦᱨᱟ ᱠᱟᱴᱷᱟ: ᱡᱷᱚᱛᱚ ᱠᱚ ᱫᱮᱠᱷᱟᱣᱟᱜ (Secret Exhibition) ᱪᱤᱱ ᱫᱮᱥ ᱨᱮᱱᱟᱜ ᱨᱟᱥᱴᱨᱤᱭᱚ ᱢᱩᱡᱤᱭᱚᱢ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱮ ᱢᱤᱫ ᱥᱟᱢᱟᱱ ᱪᱮᱦᱚᱛᱟᱭ ᱥᱮᱸᱫᱽᱨᱟ ᱫᱟᱲᱮᱟᱜ ᱦᱚᱲ ᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱔᱖᱐ ᱪᱚᱠᱳᱨ ᱢᱤᱴᱚᱨ ᱡᱟᱭᱜᱟ ᱨᱮ ᱰᱤᱡᱤᱴᱟᱞ ᱠᱟᱞᱟ ᱦᱮᱸᱫᱮ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱚᱲᱟᱠ ᱠᱟᱛᱷᱮᱱ ᱥᱩᱸᱫᱚᱨ ᱦᱮᱥᱟᱨᱤᱭᱟᱹ ᱠᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱠᱟᱱᱟ। ᱴᱟᱯᱩ ᱞᱮᱠᱟᱛᱮ ᱫᱤᱥᱟᱹ ᱠᱟᱱ ᱫᱟᱲᱮᱟᱜ ᱡᱟᱭᱜᱟ ᱠᱚ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱫᱟᱶ ᱫᱟᱶ ᱨᱩᱯ ᱠᱚ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱥᱚᱸᱥᱠᱩᱨᱛᱤ ᱟᱨ ᱥᱩᱦᱤ ᱡᱤᱱᱤᱥ ᱠᱚ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱜ-ᱟ, ᱟᱨ ᱚᱱᱟᱛᱮᱸ ᱟᱭᱢᱟ ᱪᱚᱠᱚᱭᱠᱚ ᱚᱱᱟ ᱡᱤᱱᱤᱥ ᱠᱚ ᱡᱟᱦᱟᱸ ᱫᱟᱲᱮᱟᱜ ᱦᱚᱲ ᱛᱟᱦᱮᱸᱱ ᱛᱮ ᱦᱤᱡᱩᱜ, ᱚᱱᱟ ᱞᱮᱠᱟᱛᱮ ᱵᱟᱛᱟᱣ ᱡᱟᱭᱜᱟ ᱦᱮᱸᱫᱮ ᱛᱮ ᱦᱮᱨ ᱠᱟᱜ ᱠᱟᱱᱟᱠᱚ। ᱢᱤᱫ ᱠᱚᱥᱴᱟᱢᱟᱭᱡᱰ ᱢᱤᱰᱤᱭᱟ ᱥᱟᱨᱚᱡᱠᱮᱭᱟᱜ ᱠᱟᱴᱷᱟ ᱨᱮᱱᱟᱜ ᱯᱷᱤᱡᱤᱠᱟᱞ ᱥᱟᱨᱚᱡᱠᱮᱭᱟᱜ ᱟᱨ ᱵᱷᱟᱨᱪᱩᱣᱟᱞ ᱦᱮᱸᱫᱟᱭ ᱠᱚ ᱡᱟᱣᱰ ᱟᱠᱟᱫᱟ, ᱟᱨ ᱢᱤᱫ ᱮᱜᱢᱮᱱᱴᱮᱰ ᱨᱤᱭᱟᱞᱤᱴᱤ ᱯᱨᱚᱜᱨᱟᱢ ᱢᱤᱫ ᱯᱟᱨᱮᱞᱮᱞ ᱰᱤᱡᱤᱴᱟᱞ ᱞᱮᱭᱟᱨ ᱥᱮᱞᱮᱫ ᱠᱮᱫᱟᱭ। ᱮᱭᱟ ᱴᱟᱠᱮ ᱵᱟᱪᱷᱟᱣ ᱠᱟᱱ ᱠᱩᱞᱟᱹ ᱟᱫᱤᱠᱟᱱ ᱠᱚ, ᱢᱤᱫ ᱥᱠᱨᱤᱱ ᱨᱮ ᱫᱮᱠᱷᱟᱣ ᱟᱠᱟᱱ ᱪᱤᱱ ᱚᱞ ᱠᱚᱭᱟᱜ ᱢᱤᱫ ᱪᱟᱞᱟᱣ ᱠᱟᱱ ᱜᱟᱰᱟ ᱞᱮᱠᱟ ᱦᱩᱭ ᱠᱟᱱ ᱮᱠᱮᱸᱨ ᱨᱮ ᱪᱮᱛᱟᱱ ᱠᱟᱛᱮ ᱩᱫᱩᱜ ᱦᱩᱭ ᱠᱟᱱᱟ ᱟᱨ ᱜᱮ ᱛᱮᱭᱟᱨ ᱮᱱᱟ ᱦᱮ।

ᱢᱟᱱᱟᱱ

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Secret Exhibition ᱥᱟᱢᱟᱱ ᱪᱮᱦᱚᱛᱟᱭ ᱥᱮᱸᱫᱽᱨᱟ ᱫᱟᱲᱮᱟᱜ ᱦᱚᱲ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Secret Exhibition ᱥᱟᱢᱟᱱ ᱪᱮᱦᱚᱛᱟᱭ ᱥᱮᱸᱫᱽᱨᱟ ᱫᱟᱲᱮᱟᱜ ᱦᱚᱲ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
460 square meters
ᱴᱮᱜ ᱠᱚ
Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.

We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
ᱜᱚᱵᱮᱥᱚᱱᱟ
Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
ᱯᱨᱮᱨᱚᱱᱟ
The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.

Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai

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Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

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