Masoud Serati Nouri ᱨᱮᱱᱟᱜ Essence ᱠᱟᱱᱠᱟ ᱫᱚ ᱜᱟᱦᱱᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱠᱟᱥᱟᱜᱟᱦᱱᱟ· 2022

Essence ᱠᱟᱱᱠᱟ

Masoud Serati Nouri ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Gemod’art

ᱜᱟᱦᱱᱟ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Essence ᱠᱟᱱᱠᱟ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱮᱥᱮᱱᱥ ᱢᱮᱱᱠᱷᱟᱱ ᱢᱤᱡᱽ ᱠᱟᱱᱠᱟ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱠᱟᱴᱷᱚᱨᱚᱱᱟ ᱢᱦᱟᱢᱟᱨᱤ ᱦᱚᱸ ᱥᱮᱫ ᱟᱨ ᱩᱫᱩᱜ ᱨᱮᱭᱟᱜ ᱦᱚᱲ ᱦᱚᱲ ᱡᱚᱱᱚᱲᱚᱜ ᱠᱷᱚᱱ ᱯᱨᱮᱨᱚᱱᱟ ᱧᱟᱢ ᱠᱮᱫᱟ ᱾ ᱢᱩᱲᱩᱛ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱪᱟᱠᱴᱤ ᱠᱟᱱᱟ, ᱟᱨ ᱨᱮᱠᱷᱟ ᱠᱚ ᱪᱮᱛᱟᱱ ᱨᱮ ᱪᱟᱞᱟᱜ ᱠᱟᱛᱮ ᱢᱤᱫ ᱛᱟᱭᱚᱢ ᱤᱫᱤ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱠᱷᱟ ᱠᱚ ᱢᱤᱫ ᱟᱫᱷᱟ-ᱩᱠᱩ ᱯᱩᱨᱤ ᱯᱮᱨᱞ ᱠᱚ ᱚᱠᱚᱭ ᱚᱴᱟ ᱫᱚᱦᱚᱭᱟ, ᱡᱟᱦᱟᱸ ᱦᱚᱲᱢᱚ ᱨᱮᱭᱟᱜ ᱮᱥᱮᱱᱥ (ᱢᱮᱦᱮᱨ) ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱠᱟᱱᱟ ᱾ ᱟᱨ ᱨᱮᱠᱷᱟ ᱠᱚ ᱦᱩᱰᱤᱧ ᱨᱚᱲ ᱚᱠᱚᱭ ᱡᱤᱞᱤᱧ ᱨᱚᱲ ᱯᱮᱨᱞ ᱠᱚ ᱨᱮ ᱛᱟᱦᱮᱸ ᱠᱟᱛᱮ ᱚᱛᱟᱭ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱥᱟᱢᱟᱡᱤᱠ ᱥᱟᱶᱛᱮ ᱥᱚᱛᱚ ᱫᱩᱨ ᱨᱮᱭᱟᱜ ᱡᱩᱛ ᱠᱟᱱᱟ ᱾ ᱢᱩᱲᱩᱛ ᱛᱟᱞᱮ ᱨᱮ ᱢᱤᱫ ᱟᱞᱟᱫᱟ ᱯᱮᱱᱰᱮᱱᱴ (ᱞᱚᱴᱠᱚᱨ), 20 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱛᱮᱦᱮᱸᱜ, ᱚᱱᱟ ᱨᱮ ᱞᱴᱟᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱥᱚᱯᱴᱶᱮᱭᱟᱨ ᱨᱮ ᱴᱷᱚᱠᱟ ᱠᱟᱱᱟ, 3D ᱯᱨᱤᱨᱴᱤᱸᱜ ᱟᱨ ᱥᱮᱴᱮ ᱠᱟᱥᱴᱤᱸᱜ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱟᱨ ᱯᱮᱨᱞ ᱠᱚ ᱛᱤ ᱛᱮ ᱡᱟᱛᱟᱨ ᱠᱟᱱᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Essence ᱠᱟᱱᱠᱟ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Essence ᱠᱟᱱᱠᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: The spherical shape of the design inherently has the power to attract the viewer, in which the movement and intersection of the lines on it creates a stronger connection, which his relationship is strengthened by the presence of a semi-hidden pearl and small visible pearls with a contrasting color and a pendant separated from the design.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: The general shape of this design can be made in any size and of course in a size that the earrings do not bother the user, and also the length of the pendant is 20 mm and the length of 10 prongs for small pearls are 5 mm.
ᱴᱮᱜ ᱠᱚ: corona virus, earrings, life, human connections, social distancing
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: This design’s modeling was done using the Matrix software, which 3D printing technology was sued to make it in the first stage, and then direct casting. In the final stage, pearls are placed manually.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The main challenge and goal of this project was to create an everlasting work with the concept and view that is correct and consistent with its time, which shows the situations and relationships of human life in the period of the outbreak of Corona virus, which years later will be mentioned.
ᱜᱚᱵᱮᱥᱚᱱᱟ: The designer's involvement and influence from the corona outbreak, as well as the influence from the circumstances of the people and the unprecedented number of incidents and casualties, led to the fact that among all the related incidents and issues of human social communication and comparing it with before and after the Corona virus outbreak, lead to creation of this idea and work.
ᱯᱨᱮᱨᱚᱱᱟ: The life before and after the outbreak of the Corona virus as the world's main topic has been the inspiration of this work.Before the Corona virus all the people were communicating with each other while after that connection between people was weakened and the social distance between them occurred where even the essence of human life beings was broken, leadingly everyone sank into their own.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The ideation of the design and it's design started at the fastest possible time in early April 2021 and on May 10,2021,it was completed in Iran and the city of Tabriz.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: The continuity of the lines of the work from the pendant to the movement on the spherical surface and enclosing the white pearl as a precious gem of life and finally stopping the lines when turning them into small pearls with dark and contrasting color, delivers the idea and purpose of the design to the audience.
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Image #1:Illustrator, Pouya Hosseinzadeh, Render, 2021
Image #2:Illustrator, Pouya Hosseinzadeh, Render, 2021
Image #3:Illustrator, Pouya Hosseinzadeh, Render, 2021
Image #4:Illustrator, Pouya Hosseinzadeh, Render, 2021
Image #5:Illustrator, Pouya Hosseinzadeh, Render, 2021