ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Greg Barth ᱨᱮᱱᱟᱜ Epic Fail ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤᱠ ᱥᱤᱨᱤᱡᱽ

Greg Barth ᱨᱮᱱᱟᱜ Epic Fail ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤᱠ ᱥᱤᱨᱤᱡᱽ ᱫᱚ ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱨᱩᱯᱟᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ· 2021

Epic Fail ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤᱠ ᱥᱤᱨᱤᱡᱽ

Greg Barth ᱞᱮᱠᱟᱛᱮ

ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

43,159

ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#125018 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Epic Fail ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤᱠ ᱥᱤᱨᱤᱡᱽ ᱵᱟᱵᱚᱛ ᱛᱮ

᱒᱐᱑᱖ ᱨᱮᱱᱟᱜ ᱨᱟᱡᱽᱟᱹᱨᱤ ᱦᱩᱭᱩᱜ ᱠᱚ ᱠᱷᱚᱱ ᱩᱫᱽᱜᱟᱹᱣ ᱧᱟᱢ ᱠᱟᱛᱮ, ᱱᱚᱶᱟ ᱥᱤᱨᱤᱡᱽ ᱫᱚ ᱥᱚᱥᱤᱭᱟᱞ ᱢᱤᱰᱤᱭᱟ ᱟᱨ ᱠᱟᱹᱴᱤᱡ ᱱᱤᱣᱡᱽ ᱯᱷᱤᱰ ᱨᱮᱱᱟᱜ ᱡᱩᱜᱽ ᱨᱮ ᱟᱞᱮᱭᱟᱜ ᱵᱩᱡᱷᱟᱹᱣ ᱟᱨ ᱥᱟᱹᱨᱤ ᱛᱟᱞᱟ ᱨᱮᱱᱟᱜ ᱵᱷᱮᱫᱽ ᱧᱮᱞᱚᱜᱼᱟ ᱾ ᱡᱤᱱ ᱯᱚᱞ ᱥᱟᱨᱛᱨᱮ ᱭᱟᱜ "ᱱᱚᱥᱤᱭᱟ" ᱨᱮᱱᱟᱜ ᱡᱤᱣᱤᱫᱽ ᱫᱷᱟᱹᱨᱟᱹ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ, ᱟᱞᱮᱭᱟᱜ ᱢᱚᱱᱚᱛ ᱟᱨ ᱯᱷᱟᱭᱥᱟᱞᱟ ᱛᱮ ᱟᱞᱮᱭᱟᱜ ᱵᱟᱥᱛᱚᱵᱤᱠᱚᱛᱟ ᱪᱮᱫ ᱞᱮᱠᱟ ᱵᱚᱫᱚᱞ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱚᱱᱟ ᱠᱩᱞᱤ ᱞᱟᱹᱜᱤᱫ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Epic Fail ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤᱠ ᱥᱤᱨᱤᱡᱽ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Epic Fail ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤᱠ ᱥᱤᱨᱤᱡᱽ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
Inspired by the political events that shook 2016, this series observes the dissonance between our perception and reality in the age of social media and catered news feeds.

The aim was to question how our materiality can be warped by our opinions and judgements, using the existential currents of Jean Paul Sartre’s “Nausea”.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
Photography dimensions for all pictures are: 5457 x 3637 pixels
ᱴᱮᱜ ᱠᱚ
photography, surreal, hand made, colours, technology
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
wood, printed lycra, 3d printed plaster, high density foam, plexiglass.

With only slight retouching, all the effects were created in-camera using a mix of gravity defying rigs, 3d prints, and optical illusions that were tested and created in my workshop for 1 month.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
The challenge was finding ways to create multiple physical systems that could create a warped reality to be photographed. The upside down set with the computer screen spraying emoji's took two weeks of rebuilding until we could safely ask our model to lay down in it.
ᱯᱨᱮᱨᱚᱱᱟ
This project was born out of the shock election result of Brexit and Trump. The certitude I was harbouring of both votes not being possible, accompanied by their reality, had a ripple effect on how I perceived mine, inspiring me to create a series of physical moments that become warped by our judgment.

I wanted these moments to feel surreal but look palpable, so researching ways of shooting this series without doing any CGI was crucial.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
The project started in October 2017 and finished in December 2017
ᱯᱮᱴᱮᱱᱴ ᱠᱚ
"Copyrights belong to Greg Barth, 2017."
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Assistant Photographer: Morgan Hill Murphy.

Models: Mathilde Steullet, Jahvel Hall.

Set Build: Will Vincent, Brin Frost, Mathilde Steuillet
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Image #1
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017

Image #2
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017

Image #3
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017

Image #4
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017

Video credits:

Created and Directed by : Greg Barth

Written by : Greg Barth & Joe Hampson

Starring : Jahvel Hall, Mathilde Steuillet

Voiced by : Lolly Adefope, David Elms, baker terry

Director of Photography: Pau Munoz

Music & Sound design : Nookaad Productions

Graphic design : Futurneue

Art Director : Will Vincent

Set design : Greg Barth, Mathilde Steuillet, Brin Frost, Will Vincent

Editing : Greg Barth & Alex Da Cunha

Post Production : Phillipe Medina, Greg Barth

Colour Grade : Jessica Vile @ Framestore

Colour producer : Chris Anthony @ Frametore

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ