Fabiano Dalmacio ᱨᱮᱱᱟᱜ Full Moon Primary Function: ᱥᱚᱥᱟᱲ ᱢᱤᱰᱤᱭᱟ ᱵᱤ�separanᱹ ᱫᱚ ᱵᱤᱜᱭᱟᱯᱚᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱵᱤᱜᱭᱟᱯᱚᱱ· 2021
Full Moon Primary Function: ᱥᱚᱥᱟᱲ ᱢᱤᱰᱤᱭᱟ ᱵᱤ�separanᱹ
Fabiano Dalmacio ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Rothco, part of Accenture Interactive
ᱵᱤᱜᱭᱟᱯᱚᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#122999 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Full Moon Primary Function: ᱥᱚᱥᱟᱲ ᱢᱤᱰᱤᱭᱟ ᱵᱤ�separanᱹ ᱵᱟᱵᱚᱛ ᱛᱮ
Book Text: ᱯᱩᱨᱟ ᱪᱟᱸᱫᱚ (Full Moon) ᱫᱚ Guinness ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫ ᱥᱚᱥᱟᱲ ᱢᱤᱰᱤᱭᱟ ᱵᱤᱡ᱄ᱟᱯᱚᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱒᱐᱒᱐ ᱥᱟᱞᱮ ᱦᱮᱞᱚᱶᱤᱱ ᱧᱤᱫᱟᱹᱠ ᱨᱮ Facebook ᱟᱨ Instagram ᱨᱮᱭᱟᱜ feed ᱟᱨ story ᱨᱮ ᱯᱟᱹᱨᱥᱟᱞ ᱠᱟᱱᱟ, ᱡᱚᱠᱷᱚᱱ ᱢᱤᱫ ᱠᱚᱢ ᱧᱮᱞ ᱚᱜᱼᱟᱜ ᱞᱮᱜᱟ ᱪᱟᱸᱫᱚ (blue moon) ᱚᱛ ᱫᱷᱟᱨᱛᱤ ᱡᱟᱠᱟᱛ ᱧᱮᱞ ᱚᱜ ᱮᱱ ᱛᱟᱦᱮᱸᱱᱟ᱾ ᱱᱚᱶᱟ ᱪᱤᱛᱟᱹᱨ ᱫᱚ Adobe Photoshop ᱨᱮ retouching ᱟᱨ photo manipulation ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ᱾ ᱟᱺᱴ ᱨᱮᱡᱚᱞᱤᱭᱩᱥᱚᱱ ᱨᱮᱭᱟᱜ ᱪᱟᱸᱫᱚ ᱨᱮᱯᱷᱟᱨᱮᱱᱥ, ᱵᱽᱨᱟᱱᱰ ᱪᱤᱛᱟᱹᱨ ᱟᱨ ᱵᱤᱭᱟᱨ ᱴᱮᱠᱥᱪᱟᱨ ᱠᱚ layer ᱨᱮ ᱞᱟᱴᱩ ᱠᱟᱛᱮ ᱢᱤᱫ ᱮᱠᱦᱮᱸ ᱪᱤᱛᱟᱹᱨ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ᱾ ᱩᱫᱮᱥ ᱫᱚ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱪᱟᱸᱫᱚ ᱟᱨ ᱢᱤᱫ ᱜᱤᱞᱟᱥ ᱵᱤᱭᱟᱨ ᱛᱟᱞᱟ ᱨᱮ ᱢᱤᱫ ᱥᱟᱦᱟᱡ ᱡᱚᱲᱟᱣ ᱛᱮ ᱚᱛ ᱫᱷᱟᱨᱛᱤ ᱨᱮᱭᱟᱜ ᱜᱟᱞᱢᱟᱨᱟᱣ ᱨᱮ ᱢᱮᱥᱟᱹ ᱦᱩᱭ ᱞᱟᱹᱜᱤᱫ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Full Moon Primary Function: ᱥᱚᱥᱟᱲ ᱢᱤᱰᱤᱭᱟ ᱵᱤ�separanᱹ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Full Moon Primary Function: ᱥᱚᱥᱟᱲ ᱢᱤᱰᱤᱭᱟ ᱵᱤ�separanᱹ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Facebook & Instagram feed/stories.
- ᱴᱮᱜ ᱠᱚ
- beer, Guinness, halloween, moon, Ireland
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- ᱯᱨᱮᱨᱚᱱᱟ
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was developed in October 2020 in Dublin, Ireland.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours. - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
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ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
