Star ᱨᱮᱱᱟᱜ MG iSmart ᱤᱱᱯᱷᱚᱴᱮᱱᱢᱮᱱᱴ ᱥᱤᱥᱴᱮᱢ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ ᱫᱚ ᱤᱱᱴᱟᱨᱯᱷᱮᱥ, ᱤᱱᱴᱟᱨᱮᱠᱥᱚᱱ ᱟᱨ ᱵᱮᱵᱦᱟᱨᱤᱭᱟᱹ ᱟᱱᱩᱵᱷᱟᱵ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱤᱱᱴᱟᱨᱯᱷᱮᱥ· 2021
MG iSmart ᱤᱱᱯᱷᱚᱴᱮᱱᱢᱮᱱᱴ ᱥᱤᱥᱴᱮᱢ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ
Star ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
ᱤᱱᱴᱟᱨᱯᱷᱮᱥ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#120910 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
MG iSmart ᱤᱱᱯᱷᱚᱴᱮᱱᱢᱮᱱᱴ ᱥᱤᱥᱴᱮᱢ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ ᱵᱟᱵᱚᱛ ᱛᱮ
MG iSmart ᱫᱚ MG ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱜᱟᱲᱤ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫ ᱤᱱᱯᱷᱚᱴᱮᱱᱢᱮᱱᱴ ᱥᱤᱥᱴᱮᱢ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ ᱫᱚ ᱠᱚᱱᱮᱠᱴᱤᱵᱷᱤᱴᱤ, ᱰᱤᱡᱤᱴᱟᱞ ᱴᱚᱪᱯᱚᱭᱮᱸᱴ ᱟᱨ ᱥᱢᱟᱨᱴ ᱟᱥᱤᱥᱴᱮᱱᱴ ᱨᱮᱭᱟᱜ ᱪᱟᱨᱣᱮ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫ ᱠᱟᱥᱴᱚᱢ ᱥᱚᱞᱩᱥᱚᱱ ᱥᱟᱶᱛᱮ ᱢᱤᱫ ᱱᱟᱶᱟ ᱵᱟᱡᱟᱨ ᱨᱮ ᱚᱰᱚᱠ ᱠᱚ ᱜᱚᱲᱚᱭᱮᱫᱟ᱾ ᱵᱨᱟᱸᱰ ᱴᱤᱢ ᱟᱨ ᱴᱟᱨᱜᱮᱴ ᱵᱟᱡᱟᱨ ᱨᱮᱱᱟᱜ ᱠᱟᱥᱴᱚᱢᱟᱨ ᱠᱚ ᱥᱟᱶᱛᱮ ᱨᱤᱥᱚᱨᱪ ᱟᱨ ᱟᱭᱰᱤᱭᱮᱥᱚᱱ ᱥᱮᱥᱚᱱ ᱠᱚ ᱛᱮ ᱭᱩᱡᱚᱨ ᱯᱷᱞᱚ ᱠᱚ ᱛᱮᱭᱟᱨᱮᱱᱟ᱾ ᱯᱮᱭᱟ ᱤᱱᱴᱚᱨᱟᱠᱥᱚᱱ ᱠᱚᱱᱥᱮᱯᱴ ᱠᱚ ᱯᱨᱚᱴᱚᱴᱟᱭᱤᱯ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨᱮᱱᱟ, ᱟᱨ ᱛᱩᱨᱩᱭ ᱜᱚᱴᱟᱝ ᱵᱷᱤᱡᱩᱣᱟᱞ ᱰᱟᱭᱨᱮᱠᱥᱚᱱ ᱠᱚ ᱵᱤᱰᱟᱹᱣ ᱠᱟᱛᱮ ᱢᱤᱫ ᱢᱩᱪᱟᱹᱫ ᱰᱟᱭᱨᱮᱠᱥᱚᱱ ᱵᱟᱪᱷᱟᱣᱮᱱᱟ ᱟᱨ ᱯᱩᱨᱟᱹ ᱵᱤᱵᱨᱚᱬ ᱛᱮ ᱛᱮᱭᱟᱨᱮᱱᱟ᱾ MG iSmart ᱛᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱ ᱜᱟᱲᱤ ᱠᱚ ᱤᱱᱰᱤᱭᱟ ᱟᱨ ᱛᱷᱟᱭᱞᱮᱸᱰ ᱨᱮᱭᱟᱜ ᱦᱚᱨ ᱨᱮ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
MG iSmart ᱤᱱᱯᱷᱚᱴᱮᱱᱢᱮᱱᱴ ᱥᱤᱥᱴᱮᱢ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ MG iSmart ᱤᱱᱯᱷᱚᱴᱮᱱᱢᱮᱱᱴ ᱥᱤᱥᱴᱮᱢ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- ᱴᱮᱜ ᱠᱚ
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- ᱯᱨᱮᱨᱚᱱᱟ
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Timeline January 2019 until May 2019
HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019. - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
