Akbank T.A.S ᱨᱮᱱᱟᱜ Akbank ATM Primary Function: ᱚᱴᱚᱢᱮᱴᱮᱰ ᱴᱮᱞᱟᱨ ᱢᱮᱥᱤᱱ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ ᱫᱚ ᱤᱱᱴᱟᱨᱯᱷᱮᱥ, ᱤᱱᱴᱟᱨᱮᱠᱥᱚᱱ ᱟᱨ ᱵᱮᱵᱦᱟᱨᱤᱭᱟᱹ ᱟᱱᱩᱵᱷᱟᱵ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱤᱱᱴᱟᱨᱯᱷᱮᱥ· 2021
Akbank ATM Primary Function: ᱚᱴᱚᱢᱮᱴᱮᱰ ᱴᱮᱞᱟᱨ ᱢᱮᱥᱤᱱ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ
Akbank T.A.S ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Akbank
ᱤᱱᱴᱟᱨᱯᱷᱮᱥ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#114208 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Akbank ATM Primary Function: ᱚᱴᱚᱢᱮᱴᱮᱰ ᱴᱮᱞᱟᱨ ᱢᱮᱥᱤᱱ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ ᱵᱟᱵᱚᱛ ᱛᱮ
Akbank ATM ᱫᱚ ᱚᱴᱚᱢᱮᱴᱮᱰ ᱴᱮᱞᱟᱨ ᱢᱮᱥᱤᱱ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫ ᱣᱮᱵ-ᱟᱫᱷᱟᱨ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ ᱫᱚ ᱑᱐᱒᱔ x ᱗᱖᱘ ᱯᱤᱠᱥᱮᱞ ᱟᱠᱟᱨ ᱨᱮᱭᱟᱜ ᱥᱠᱨᱤᱱ ᱨᱮ ᱩᱫᱩᱜᱚᱜ-ᱟ ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱟᱹᱰᱤ ᱯᱟᱹᱨᱥᱤ ᱠᱚ ᱜᱚᱸᱭ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱤ�d᱒ᱞᱤᱥ, ᱡᱟᱨᱢᱟᱱ, ᱨᱟᱥᱤᱭᱟᱱ ᱟᱨ ᱯᱷᱨᱮᱸᱪ ᱢᱮᱱᱟᱜ-ᱟ ᱾ ᱢᱤᱫ ᱵᱮᱥ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱰᱮᱥᱵᱚᱨᱰ ᱫᱚ ᱵᱮᱶᱦᱟᱨᱤᱭᱟᱹ ᱨᱮᱭᱟᱜ ᱵᱮᱵᱷᱟᱨ ᱟᱨ ᱴᱟᱠᱟ-ᱯᱟᱭᱥᱟ ᱨᱮᱭᱟᱜ ᱴᱷᱤᱠ-ᱴᱷᱟᱠ ᱢᱚᱰᱮᱞ ᱞᱮᱠᱟᱛᱮ ᱡᱤᱱᱤᱥ ᱠᱚ ᱩᱫᱩᱜᱚᱜ-ᱟ ᱾ ᱥᱚᱦᱚᱡ ᱞᱮᱭᱟᱩᱴ ᱟᱨ ᱯᱚᱨᱥᱟᱞ ᱠᱟᱛᱷᱟ ᱫᱚ ᱵᱮᱶᱦᱟᱨᱤᱭᱟᱹ ᱠᱚ ᱢᱤᱫ ᱢᱤᱫ ᱛᱷᱟᱨ ᱚᱱᱲᱮ ᱨᱮ ᱜᱚᱲᱚᱭᱟᱭ-ᱟ ᱾ ᱱᱚᱶᱟ ᱢᱚᱵᱟᱤᱞ-ᱞᱮᱠᱟᱱ ᱛᱚᱨ ᱫᱚ ᱟᱛᱟᱢ ᱠᱟᱱ ᱛᱟᱞᱟᱛᱮ ᱠᱟᱹᱢᱤ ᱭᱟᱜ-ᱟ, ᱟᱨ ᱟᱭᱢᱟ ᱛᱮ ᱢᱤᱫ ᱴᱨᱟᱱᱡᱮᱠᱥᱚᱱ ᱫᱚ ᱢᱟᱲᱟᱝ ᱠᱷᱚᱱ ᱫᱚᱥ ᱥᱮᱠᱮᱸᱰ ᱠᱚᱢ ᱚᱠᱛᱚ ᱮᱢᱚᱜ-ᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Akbank ATM Primary Function: ᱚᱴᱚᱢᱮᱴᱮᱰ ᱴᱮᱞᱟᱨ ᱢᱮᱥᱤᱱ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Akbank ATM Primary Function: ᱚᱴᱚᱢᱮᱴᱮᱰ ᱴᱮᱞᱟᱨ ᱢᱮᱥᱤᱱ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 1024px X 768px screens within an Automated-Teller-Machine device
- ᱴᱮᱜ ᱠᱚ
- Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
- ᱯᱨᱮᱨᱚᱱᱟ
- The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Akbank T.A.Ş, 2020.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Dilara Gül
Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
