O and O Studio Ltd ᱨᱮᱱᱟᱜ Atelier Intimo Flagship ᱠᱤᱨᱤᱧ ᱫᱚᱠᱟᱱ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱵᱷᱤᱛᱨᱤ· 2021
Atelier Intimo Flagship ᱠᱤᱨᱤᱧ ᱫᱚᱠᱟᱱ
O and O Studio Ltd ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: O&O Studio
ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#110753 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Atelier Intimo Flagship ᱠᱤᱨᱤᱧ ᱫᱚᱠᱟᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
᱒᱐᱒᱐ ᱥᱮᱨᱢᱟ ᱨᱮ ᱟᱞᱮᱭᱟᱜ ᱫᱷᱟᱹᱨᱛᱤ ᱫᱚ ᱵᱟᱹᱧ ᱟᱹᱭᱠᱟᱹᱣ ᱮᱱᱟ᱾ O ᱟᱨ O ᱥᱴᱩᱰᱤᱭᱚ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱫ Atelier Intimo ᱨᱮᱭᱟᱜ ᱯᱟᱹᱦᱤᱞ ᱯᱷᱞᱮᱜᱽᱥᱤᱯ ᱫᱚ ᱡᱟᱹᱞᱩᱜ ᱠᱟᱱ ᱚᱛ ᱨᱮᱭᱟᱜ ᱱᱟᱶᱟ ᱡᱟᱱᱟᱢ ᱠᱷᱚᱱ ᱮ ᱢᱚᱱᱮ ᱦᱟᱨᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱦᱚᱲ ᱡᱟᱹᱛᱤ ᱞᱟᱹᱜᱤᱫ ᱱᱟᱶᱟ ᱟᱥᱟ ᱮᱢᱚᱜ ᱯᱨᱚᱠᱨᱤᱛᱤ ᱨᱮᱭᱟᱜ ᱠᱩᱥᱤᱭᱟᱜ ᱫᱟᱲᱮ ᱠᱚ ᱢᱮᱥᱟ ᱟᱠᱟᱫᱟ᱾ ᱢᱤᱫ ᱱᱟᱯᱟᱭ ᱡᱟᱭᱜᱟ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱧᱮᱧᱮᱞᱤᱭᱟᱹ ᱠᱚ ᱩᱭᱦᱟᱹᱨ ᱟᱨ ᱠᱟᱹᱦᱱᱤ ᱠᱚ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱟᱨ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱥᱟᱹᱨᱤ ᱞᱮᱠᱷᱟ ᱠᱚ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱠᱚᱞᱟ ᱵᱮᱵᱚᱥᱛᱟ ᱠᱚ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱣᱟ ᱯᱷᱞᱮᱜᱽᱥᱤᱯ ᱫᱚ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱠᱤᱨᱤᱧ ᱡᱟᱭᱜᱟ ᱫᱚ ᱵᱟᱝ ᱠᱟᱱᱟ, ᱱᱚᱣᱟ ᱫᱚ Atelier Intimo ᱨᱮᱭᱟᱜ ᱠᱷᱮᱞᱚᱸᱰ ᱢᱚᱸᱪ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Atelier Intimo Flagship ᱠᱤᱨᱤᱧ ᱫᱚᱠᱟᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Atelier Intimo Flagship ᱠᱤᱨᱤᱧ ᱫᱚᱠᱟᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
- ᱴᱮᱜ ᱠᱚ
- Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
- ᱯᱨᱮᱨᱚᱱᱟ
- In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Suzanne Li
Eric Chan
Katt Chung Yap - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo
ᱥᱯᱚᱱᱥᱚᱨᱰ
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