Jun Yamazaki and Takuya Osawa ᱨᱮᱱᱟᱜ Pastoco ᱯᱟᱭ ᱪᱟᱨᱴ ᱛᱷᱟᱹᱨᱤ

Jun Yamazaki and Takuya Osawa ᱨᱮᱱᱟᱜ Pastoco ᱯᱟᱭ ᱪᱟᱨᱴ ᱛᱷᱟᱹᱨᱤ ᱫᱚ ᱨᱟᱸᱰᱷᱟ ᱥᱟᱢᱟᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱨᱩᱯᱟᱨᱟᱸᱰᱷᱟ ᱥᱟᱢᱟᱱ· 2021

Pastoco ᱯᱟᱭ ᱪᱟᱨᱴ ᱛᱷᱟᱹᱨᱤ

Jun Yamazaki and Takuya Osawa ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Jun Yamazaki and Takuya Osawa

ᱨᱟᱸᱰᱷᱟ ᱥᱟᱢᱟᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#110364 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Pastoco ᱯᱟᱭ ᱪᱟᱨᱴ ᱛᱷᱟᱹᱨᱤ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱱᱚᱶᱟ ᱯᱟᱭ ᱪᱟᱨᱴ ᱛᱷᱟᱹᱨᱤ ᱫᱚ ᱱᱟᱶᱟ ᱡᱚᱲ ᱠᱚ ᱵᱟᱰᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚᱭ ᱮᱢᱟ ᱠᱚᱣᱟ ᱡᱮ ᱩᱱᱠᱩᱣᱟᱜ ᱡᱚᱢᱟᱜ ᱠᱚ ᱪᱮᱫ ᱥᱚᱢᱟᱱ ᱜᱮ ᱢᱮᱱᱟᱜ-ᱟ, ᱡᱚᱢᱟᱜ ᱠᱚ ᱛᱚᱞ ᱞᱮᱠᱷᱟ ᱟᱨᱵᱟᱝ ᱯᱩᱥᱴᱤᱠ ᱜᱩᱱ ᱞᱮᱠᱷᱟ ᱵᱟᱝ ᱠᱟᱛᱮ ᱜᱮ᱾ ᱴᱤᱢ ᱫᱚ ᱱᱟᱶᱟ ᱡᱚᱲ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱱᱚᱶᱟ ᱛᱷᱟᱹᱨᱤ ᱠᱚ ᱵᱮᱱᱟᱣ ᱞᱮᱜ-ᱟ᱾ ᱩᱱᱠᱩ ᱫᱚ ᱱᱟᱶᱟ ᱵᱟᱯᱞᱟ ᱡᱤᱭᱚᱱ ᱨᱮ ᱵᱟᱝ ᱵᱩᱜᱤ ᱛᱮ ᱡᱚᱢ ᱠᱚ ᱦᱩᱭᱩᱜ-ᱟ᱾ ᱪᱮᱫᱟᱜ ᱥᱮ ᱡᱤᱭᱚᱱ ᱥᱟᱶᱛᱤ ᱥᱟᱶ ᱱᱟᱶᱟ ᱡᱤᱭᱚᱱ ᱡᱚᱢ ᱠᱩᱥᱤᱭ ᱵᱟᱲᱦᱟᱣᱟ᱾ ᱚᱱᱟ ᱥᱟᱶᱛᱮ, ᱩᱱᱠᱩ ᱫᱚ ᱢᱤᱫ ᱢᱤᱫ ᱴᱷᱮᱱ ᱡᱚᱢᱟᱜ ᱵᱟᱵᱚᱛ ᱵᱟᱹᱲᱛᱤ ᱪᱤᱱᱛᱟ ᱠᱟᱛᱮ ᱵᱮᱥ ᱵᱟᱝ ᱠᱩᱥᱤᱭᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱮᱴᱠᱮᱴᱚᱬᱮ ᱠᱚ ᱜᱤᱰᱤ ᱞᱟᱹᱜᱤᱫ, ᱴᱤᱢ ᱫᱚ ᱠᱚ ᱞᱟᱹᱭ ᱞᱮᱜ-ᱟ ᱡᱮ ᱟᱹᱰᱤ ᱟᱞᱜᱟ ᱛᱮ ᱡᱚᱢᱟᱜ ᱠᱚᱱᱴᱨᱚᱞ ᱥᱟᱶ ᱡᱚᱢ ᱨᱟᱹᱥᱠᱟᱹ ᱠᱚ ᱥᱚᱢᱟᱱ ᱠᱚᱜ-ᱟ᱾ ᱟᱨ ᱩᱱᱠᱩ ᱫᱚ ᱯᱟᱭ ᱪᱟᱨᱴ ᱠᱷᱚᱱ ᱤᱱᱥᱯᱟᱭᱨᱮᱥᱚᱱ ᱦᱟᱛᱟᱣ ᱠᱟᱛᱮ ᱱᱚᱶᱟ ᱠᱚ ᱥᱟᱹᱨᱤ ᱞᱮᱜ-ᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱥᱚᱢᱟᱱ ᱩᱫᱩᱜ ᱪᱤᱱᱦᱟᱹ ᱠᱟᱱᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Pastoco ᱯᱟᱭ ᱪᱟᱨᱴ ᱛᱷᱟᱹᱨᱤ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Pastoco ᱯᱟᱭ ᱪᱟᱨᱴ ᱛᱷᱟᱹᱨᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: This plate visualize the balance of nutrition in foods with its pie chart shape. Fresh couples can grasp how well-balanced their foods are intuitively, without weighing foods or calculating the amount of nutrition. Moreover, the open part shows the target the start of eating way, eating vegetables first. It prevents sharp increase of blood sugar level. Fresh couples can practice positive diet with well-balanced and healthy foods on this plate.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: The whole size of this plate is D220mm x W220mm x H20mm, the diameter of center hole is 70mm. Thanks to its compact size and center hole, if our target fills the plate with foods, the total amount of foods is not so much. And less blank spaces give them an illusion as if they eat a lot. Therefore, they eat less, and are satisfied with it.
The plate also has four colors, natural beige, white, navy and paste pink. Our target can select their favorite color from the variations.
ᱴᱮᱜ ᱠᱚ: Tableware, Plate, Healthy foods, Diet, Nutrition, blood sugar level, insulin control
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: They make this plate with ceramic. And the surface finishing is fine matte texture. Its natural and warm texture makes foods look better. It will motivate them to keep healthy diet. And also, ceramic has good mass-productivity. It is not so expensive and stylish plate.
Fresh couples eat foods with this plate every day. Therefore, they did not select just easy to handle cheap plastic, hard to use stylish wood, but selected ceramic.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The big challenge was balancing two conflictive factors. For the fresh couples to succeed losing weight with their plate, 1. they can control their foods without conscious restriction, 2. they can enjoy eating as well. Because most of fresh couples are not keen on keeping healthy diet to sacrifice eating happily.
If the plate is separated into small sections for each food, it looks as if the plate forces the target to eating healthy. If the plate has just organic and aesthetic design, it does not have a healthcare function. Through try and error, the team got inspiration from pie chart which is the symbol of visualization of balance, and got over the challenge.
ᱜᱚᱵᱮᱥᱚᱱᱟ: They observed the tastes and behaviors of the target. And they did interviews to them too. As the result, they found their general problems that the target tends to eat unhealthily and get fat after the marriage. Because the fulfilled life with partner enhances the appetite. And one can’t resist eating as much as the other.
Fortunately, a wife has somewhat sense of health more than her husband generally. So she has encouraged him and herself to try losing weight for some times since their marriage. But the strict management can throw cold water on their newly-married life, and get difficulty to keep on it.
ᱯᱨᱮᱨᱚᱱᱟ: Most of fresh couples wish spending healthy and happy life together, but they have difficulty to practice it, especially in what they eat. Because too-managed food restricts their normal life, and they need to pay attention to calories all the time. As a result of these restrictions, they lost pleasure of eating foods. For their targets to keep the healthy diet positively, they try to solve the above problems with design.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: Our design work started in March 2020 between London and Osaka, will finish in September 2020 in Osaka in Japan.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: All they need to do is very simple. They should just place foods and dishes on the plate. Here is the colorful pie chart of foods. It shows what food is sufficient and is not sufficient. Now, they wonder how much the ratio of each foods are. If there is a colorful food pie chart in front of them, today’s meal will be ideal.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Jun Yamazaki
Takuya Osawa
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Image #1: Photographer Takuya Osawa, Main image, 2020.
Image #2: Photographer Takuya Osawa, Colour Variations, 2020.
Image #3: Photographer Takuya Osawa, The detail part and texture explanation image, 2020
Image #4: Photographer Takuya Osawa, The image of plate filled with foods, 2020
Image #5: Photographer Jun Yamazaki, The usage scene Image, 2020
Video Credits: Cast Takuya Osawa and Reiri Osawa, Camera Operator Takuya Osawa and Jun Yamazaki, The short feature video, 2020