Hong Kong Trade Development Council ᱨᱮᱱᱟᱜ Neon Nights ᱴᱨᱮᱰ ᱯᱷᱮᱭᱟᱨ ᱚᱨᱜᱮᱱᱟᱭᱡᱟᱨ ᱡᱟᱭᱜᱟ ᱫᱚ ᱩᱛᱥᱟᱵ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱩᱛᱥᱟᱵ· 2021
Neon Nights ᱴᱨᱮᱰ ᱯᱷᱮᱭᱟᱨ ᱚᱨᱜᱮᱱᱟᱭᱡᱟᱨ ᱡᱟᱭᱜᱟ
Hong Kong Trade Development Council ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Hong Kong Trade Development Council
ᱩᱛᱥᱟᱵ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#106406 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Neon Nights ᱴᱨᱮᱰ ᱯᱷᱮᱭᱟᱨ ᱚᱨᱜᱮᱱᱟᱭᱡᱟᱨ ᱡᱟᱭᱜᱟ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱱᱤᱭᱚᱱ ᱱᱟᱭᱴᱥ ᱫᱚ ᱦᱚᱝᱠᱚᱝ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱯᱷᱮᱥᱚᱱ ᱴᱨᱮᱰ ᱯᱷᱮᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫ ᱮᱣᱮᱱᱴ ᱰᱤᱡᱟᱭᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱠᱚᱱᱥᱮᱯᱴ ᱫᱚ ᱱᱤᱛᱚᱜᱟᱜ ᱯᱷᱮᱥᱚᱱ ᱨᱚᱝ ᱴᱨᱮᱱᱰ ᱠᱚ ᱨᱮᱴᱨᱚ ᱦᱚᱝᱠᱚᱝ ᱱᱤᱭᱚᱱ ᱦᱚᱨ ᱮᱴᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱨᱮᱭᱟᱜ ᱧᱮᱞ ᱥᱟᱶ ᱢᱤᱫᱠᱟᱛᱮᱫ ᱟᱠᱟᱫᱟ ᱾ ᱯᱮᱭᱟ ᱡᱟᱭᱜᱟ ᱠᱚ ᱰᱤᱡᱟᱭᱱ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱚᱛᱟᱣ ᱟᱹᱨᱤᱡ ᱫᱚ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱢᱩᱬ ᱚᱰᱚᱠ ᱨᱮ ᱛᱮᱸᱜᱚ ᱟᱠᱟᱱᱟ ᱾ ᱮᱜᱡᱤᱵᱤᱥᱚᱱ ᱦᱚᱞ ᱨᱮᱭᱟᱜ ᱵᱚᱞᱚ ᱦᱚᱸ ᱢᱤᱞ ᱠᱟᱛᱮᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱦᱚᱞ ᱵᱷᱤᱛᱨᱤ ᱨᱮ, ᱳᱠᱛᱚ ᱛᱟᱞᱟ ᱨᱮ ᱛᱮᱦᱮᱸᱡ ᱩᱛᱷᱟᱹᱣ ᱥᱮ ᱮᱭᱟᱮᱛ ᱫᱟᱲᱮᱭᱟᱜ ᱩᱛᱷᱟᱹᱣ ᱮᱭᱟᱮ ᱳᱠᱛᱮᱭᱟᱜ ᱫᱟᱲᱮᱭᱟᱜ ᱟ ᱾ ᱴᱟᱭ ᱠᱟᱴ ᱯᱮᱴᱟᱨᱱ ᱥᱟᱶ ᱢᱮᱴᱟᱞ ᱯᱷᱨᱮᱢ, ᱵᱮᱠᱞᱤᱴ ᱨᱚᱝ ᱯᱟᱱᱮᱞ ᱟᱨ ᱱᱤᱭᱚᱱ ᱥᱴᱟᱭᱤᱞ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱡᱤᱣᱤᱫᱟᱨ ᱧᱮᱞ ᱛᱮᱭᱟᱨ ᱮᱫᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Neon Nights ᱴᱨᱮᱰ ᱯᱷᱮᱭᱟᱨ ᱚᱨᱜᱮᱱᱟᱭᱡᱟᱨ ᱡᱟᱭᱜᱟ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Neon Nights ᱴᱨᱮᱰ ᱯᱷᱮᱭᱟᱨ ᱚᱨᱜᱮᱱᱟᱭᱡᱟᱨ ᱡᱟᱭᱜᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
- ᱴᱮᱜ ᱠᱚ
- Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
- ᱯᱨᱮᱨᱚᱱᱟ
- The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Hong Kong Trade Development Council, 2019
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Hong Kong Trade Development Council
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