John Sun and Renee Zhu ᱨᱮᱱᱟᱜ Beauty United Space ᱥᱟᱞᱚᱱ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱵᱷᱤᱛᱨᱤ· 2020
Beauty United Space ᱥᱟᱞᱚᱱ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ
John Sun and Renee Zhu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: DDDD Creative Company
ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#104564 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Beauty United Space ᱥᱟᱞᱚᱱ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱵᱤᱭᱩᱴᱤ ᱭᱩᱱᱟᱭᱤᱴᱮᱰ ᱥᱯᱮᱥ ᱫᱚ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱣᱩᱦᱟᱱ ᱴᱟᱶᱩᱱ ᱨᱮ ᱢᱮᱱᱟᱜ ᱢᱤᱫ ᱩᱵᱽ ᱟᱨ ᱥᱚᱸᱫᱮᱨ ᱥᱟᱞᱚᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱫᱚ ᱩᱱᱟᱜ ᱒᱒᱐ ᱵᱚᱨᱜᱚ ᱢᱤᱴᱚᱨ ᱦᱟᱵᱤᱡ ᱢᱮᱱᱟᱜᱼᱟ ᱟᱨ ᱩᱵᱽ ᱜᱮᱲ, ᱥᱴᱟᱭᱤᱞᱤᱝ ᱟᱨ ᱢᱮᱠᱟᱯ ᱥᱮᱣᱟ ᱠᱚ ᱢᱤᱫ ᱡᱟᱭᱜᱟ ᱨᱮ ᱡᱟᱣᱨᱟᱭ ᱟᱹᱜᱩ ᱟᱠᱟᱫᱟ᱾ ᱵᱽᱨᱟᱱᱰ ᱩᱯᱩᱨᱩᱢ ᱨᱮᱭᱟᱜ ᱢᱩᱬ ᱨᱚᱝ ᱠᱚ ᱡᱟᱭᱜᱟ ᱠᱚᱭ ᱦᱟᱹᱴᱤᱧᱟ ᱟᱨ ᱠᱮᱴᱮᱡ ᱨᱚᱝ ᱡᱩᱫᱟᱹ ᱠᱚ ᱛᱮᱭᱟᱨᱟ᱾ ᱜᱚᱴᱟ ᱡᱟᱭᱜᱟ ᱨᱮ ᱢᱤᱫ ᱵᱚᱥ ᱨᱮᱭᱟᱜ ᱮᱵᱥᱴᱨᱮᱠᱴ ᱡᱤᱱᱤᱥ ᱠᱚ ᱛᱷᱤᱢ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ᱾ ᱡᱤᱱᱤᱥ ᱠᱚ ᱛᱟᱞᱟᱨᱮ ᱢᱮᱱᱟᱜᱼᱟ ᱢᱟᱲᱟᱝ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱴᱮᱨᱟᱡᱚ ᱯᱮᱱᱮᱞ, ᱥᱤᱢᱤᱴ ᱴᱟᱭᱤᱞ, ᱟᱭᱱᱟ ᱞᱮᱠᱟᱱ ᱟᱨ ᱵᱽᱨᱟᱥᱰ ᱥᱴᱮᱱᱞᱮᱥ ᱥᱴᱤᱞ ᱟᱨ ᱢᱚᱞᱰᱮᱰ ᱯᱞᱟᱥᱴᱤᱠ ᱪᱮᱭᱟᱨ᱾ ᱤᱱᱴᱚᱨᱮᱠᱴᱤᱵᱽ ᱡᱟᱭᱜᱟ ᱠᱚ ᱟᱨ ᱡᱤᱱᱤᱥ ᱩᱫᱩᱜ ᱡᱟᱭᱜᱟ ᱠᱚ ᱦᱚᱛᱮᱛᱮ ᱦᱤᱲᱤᱧ ᱠᱚ ᱵᱽᱨᱟᱱᱰ ᱵᱩᱡᱷᱟᱹᱣ ᱨᱮ ᱜᱚᱲᱚ ᱠᱚ ᱧᱟᱢᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Beauty United Space ᱥᱟᱞᱚᱱ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Beauty United Space ᱥᱟᱞᱚᱱ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- About 220 square meters.
- ᱴᱮᱜ ᱠᱚ
- Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
- ᱯᱨᱮᱨᱚᱱᱟ
- The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Photographer: Sensor Images
ᱥᱯᱚᱱᱥᱚᱨᱰ
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