ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Sung ho Nam ᱨᱮᱱᱟᱜ Beyond the Blue Primary Function: ᱚᱱᱚᱞ ᱯᱩᱛᱷᱤ

Sung ho Nam ᱨᱮᱱᱟᱜ Beyond the Blue Primary Function: ᱚᱱᱚᱞ ᱯᱩᱛᱷᱤ ᱫᱚ ᱪᱷᱟᱯᱟ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱨᱩᱯᱟᱪᱷᱟᱯᱟ· 2020

Beyond the Blue Primary Function: ᱚᱱᱚᱞ ᱯᱩᱛᱷᱤ

Sung ho Nam ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Cosmo-Sloth

ᱪᱷᱟᱯᱟ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#101318 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Beyond the Blue Primary Function: ᱚᱱᱚᱞ ᱯᱩᱛᱷᱤ ᱵᱟᱵᱚᱛ ᱛᱮ

Book Text: ᱵᱤᱭᱳᱱᱰ ᱫ ᱵᱞᱩ ᱫᱳ ᱫᱚᱨᱭᱟ ᱥᱟᱶ ᱡᱚᱲᱟᱣ ᱠᱟᱱ ᱡᱟᱹᱜᱟᱨ ᱠᱟᱛᱷᱟ ᱠᱚ ᱨᱮᱭᱟᱜ ᱢᱤᱫᱴᱟᱹᱝ ᱚᱱᱚᱞ ᱯᱩᱛᱷᱤ ᱠᱟᱱᱟ ᱾ ᱡᱚᱛᱚ ᱟᱫᱷᱮᱭᱟᱭ ᱫᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱟᱞᱜᱟ ᱱᱟᱛᱟ ᱨᱮᱭᱟᱜ ᱨᱚᱡᱚᱜᱽ ᱴᱩᱠᱲᱟᱹ ᱛᱮ ᱮᱦᱚᱵᱚᱜ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱫᱚᱨᱭᱟ ᱨᱮᱭᱟᱜ ᱟᱞᱜᱟ ᱟᱞᱜᱟ ᱢᱚᱦᱚᱲᱟ ᱠᱚ ᱩ�dᱩᱜᱼᱟ ᱾ ᱢᱤᱫᱴᱟᱹᱝ ᱦᱟᱨᱤᱭᱟᱲ ᱴᱩᱠᱲᱟᱹ ᱫᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱵᱮᱥ ᱛᱚᱨᱚᱡ ᱫᱚᱨᱭᱟ ᱵᱤᱨ ᱨᱮᱭᱟᱜ ᱚᱛ ᱮᱢᱟᱜ-ᱟ, ᱟᱨ ᱢᱤᱫᱴᱟᱹᱝ ᱟᱨᱟᱜ ᱴᱩᱠᱲᱟᱹ ᱫᱚ ᱦᱟᱹᱠᱩ ᱢᱟᱭᱟᱢ ᱛᱮ ᱦᱮᱸᱫᱮ ᱟᱠᱟᱱ ᱫᱚᱨᱭᱟ ᱨᱮᱭᱟᱜ ᱚᱛ ᱮᱢᱟᱜ-ᱟ ᱾ ᱨᱚᱡᱚᱜᱽ ᱫᱚ ᱡᱚᱛᱚ ᱩᱢᱮᱨ ᱨᱮᱭᱟᱜ ᱯᱟᱲᱦᱟᱣ ᱠᱚ ᱛᱟᱞᱟ ᱨᱮ ᱡᱟᱹᱴᱤᱞ ᱡᱟᱹᱜᱟᱨ ᱠᱟᱛᱷᱟ ᱠᱚ ᱵᱩ�caᱣ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫᱴᱟᱹᱝ ᱥᱟᱦᱡ ᱟᱨ ᱡᱟᱦᱟᱸᱱ ᱞᱟᱹᱜᱤᱫ ᱮᱠᱟ ᱛᱮ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱚᱱᱚᱞ ᱯᱩᱛᱷᱤ ᱫᱚ 187 ᱢᱤᱢᱤ ᱠᱷᱚᱱ 245 ᱢᱤᱢᱤ ᱟᱨ 90 ᱥᱟᱦᱴᱟ ᱢᱮ�niᱭᱟᱜ-ᱟ ᱾ ᱪᱷᱟᱯᱟ ᱨᱮ 100 ᱜᱽᱨᱟᱢ ᱢᱮᱴ ᱠᱟᱜᱩᱡ ᱨᱮ ᱥᱚᱭᱟᱵᱤᱱ ᱥᱩᱱᱩᱢ ᱨᱚᱡᱚᱜᱽ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱥᱩᱛᱟᱹᱢ ᱛᱮ ᱡᱚᱲᱟᱣ ᱫᱚ ᱟᱴᱷᱟ ᱨᱮᱭᱟᱜ ᱵᱮᱵᱷᱟᱨ ᱠᱚ ᱠᱚᱢ ᱮᱢᱟᱜ-ᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Beyond the Blue Primary Function: ᱚᱱᱚᱞ ᱯᱩᱛᱷᱤ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Beyond the Blue Primary Function: ᱚᱱᱚᱞ ᱯᱩᱛᱷᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
This book is 187mm wide and 245mm long and has 90 pages.
ᱴᱮᱜ ᱠᱚ
Environmental Protection, Sustainability, Coexistence, Color, Ocean
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
ᱜᱚᱵᱮᱥᱚᱱᱟ
Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
ᱯᱨᱮᱨᱚᱱᱟ
Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Sung ho Nam

ᱥᱯᱚᱱᱥᱚᱨᱰ

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ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ

ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ

ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

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