JBBC Branding Consultancy ᱨᱮᱱᱟᱜ Problue Annual Posters Primary Function: ᱯᱳᱥᱴᱟᱨ ᱫᱚ ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ· 2020
Problue Annual Posters Primary Function: ᱯᱳᱥᱴᱟᱨ
JBBC Branding Consultancy ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: JBBC Branding Consultancy
ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#101059 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Problue Annual Posters Primary Function: ᱯᱳᱥᱴᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Book Text: ᱯᱨᱳᱵᱞᱩ ᱟᱱᱩᱟᱞ ᱯᱳᱥᱴᱟᱨ ᱫᱚ ᱢᱤᱫ ᱰᱟᱭᱣᱤᱝ ᱵᱽᱨᱟᱸᱰ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱪᱷᱟᱯᱟ ᱯᱳᱥᱴᱟᱨ ᱠᱚᱣᱟᱜ ᱢᱤᱫ ᱥᱤᱨᱤᱡ ᱠᱟᱱᱟ ᱾ ᱡᱚᱛᱚ ᱯᱳᱥᱴᱟᱨ ᱨᱮ ᱢᱤᱫ ᱢᱳᱰᱮᱞ ᱫᱚ ᱥᱴᱟᱭᱞᱤᱥ ᱥᱚᱦᱚᱨᱤᱭᱟ ᱞᱩᱜᱟᱹ ᱟᱨ ᱰᱟᱭᱣᱤᱝ ᱥᱩᱴ ᱟᱨ ᱵᱟᱨᱭᱟᱱ ᱛᱩᱢᱟᱹᱞᱟᱠᱟᱫ ᱟᱭᱟ, ᱡᱟᱦᱟᱸᱛᱮ ᱫᱮᱲᱮ ᱡᱤᱭᱚᱱ ᱟᱨ ᱰᱟᱭᱣᱤᱝ ᱛᱟᱞᱟ ᱨᱮᱭᱟᱜ ᱵᱚᱫᱚᱞ ᱧᱮᱞᱚᱜ ᱠᱟᱛᱮᱭᱟ ᱾ ᱡᱮᱸᱴᱞᱢᱮᱱ ᱨᱮ ᱜᱽᱨᱮ ᱵᱞᱩ ᱨᱚᱝ ᱮᱢ ᱟᱠᱟᱱᱟ ᱟᱡ ᱨᱮᱭᱟᱜ ᱡᱟᱹᱦᱟᱸᱜ ᱞᱟᱹᱜᱤᱫ, ᱟᱨ ᱟᱭᱚ ᱨᱮ ᱟᱨᱟᱜ ᱨᱚᱝ ᱮᱢ ᱟᱠᱟᱱᱟ ᱾ ᱠᱮᱢᱚᱩᱯᱷᱞᱟᱡ ᱯᱷᱤᱱ ᱠᱚ ᱫᱚ ᱥᱚᱦᱚᱨᱤᱭᱟ ᱡᱤᱭᱚᱱ ᱨᱮᱭᱟᱜ ᱪᱟᱞᱟᱣ ᱴᱟᱸᱜᱤᱭᱟ ᱾ ᱵᱷᱮᱜᱟᱨ ᱠᱚ ᱡᱟᱱᱟᱢ ᱛᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱮᱢᱚᱱ ᱫᱮᱲᱮ ᱟᱨ ᱛᱷᱤᱨ, ᱫᱮᱲᱮ ᱞᱩᱜᱟᱹ ᱟᱨ ᱰᱟᱭᱣᱤᱝ ᱥᱩᱴ, ᱞᱮᱰᱟ ᱟᱨ ᱞᱮᱥ ᱾ ᱡᱚᱛᱚ ᱯᱳᱥᱴᱟᱨ ᱫᱚ ᱔᱒᱐ ᱜᱩᱱ ᱕᱙᱔ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱢᱟᱯ ᱢᱮ�Nᱟᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Problue Annual Posters Primary Function: ᱯᱳᱥᱴᱟᱨ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Problue Annual Posters Primary Function: ᱯᱳᱥᱴᱟᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- W 420mm x H 594mm
- ᱴᱮᱜ ᱠᱚ
- Diving, City Life, Active, Fashion, Transition, Problue, Hero
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
- ᱯᱨᱮᱨᱚᱱᱟ
- The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in June 2019 and finished in Nov 2019 in Taiwan.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: Huiyu Zhuang
Director: Jiunguo Yu - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Jblossom Branding Consultancy Co., Ltd
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