Pentaheal and Eidetic इत्यनेन कृतं Pentaheal Clinic Rebranding ब्रांड-पहचानम् इति आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना प्रतियोगितावर्गे 2022 A' Design Award कांस्यपुरस्कारः इत्यस्य अत्यन्तं प्रतिष्ठितः विजेता अस्ति।
कांस्यम्आलेखिका· 2022
Pentaheal Clinic Rebranding ब्रांड-पहचानम्
कर्तृ Pentaheal and Eidetic
ग्राहकः: Eidetic Marketing
आलेखिका वर्गे A' Design Award कांस्यपुरस्कारः विजेता
सत्यापितपुरस्कारविजेता
#135773 कृते पुरस्कारस्थितिं सत्यापयतुपरिकल्पना
Pentaheal Clinic Rebranding ब्रांड-पहचानम् विषये
पेण्टाहील-चिकित्सालय-पुनर्नामाङ्कनम् इति कोरियादेशीयस्य कार्यात्मक-चिकित्साविशेषज्ञस्य आयुर्विज्ञान-चिकित्सालयस्य कृते निर्मिता ब्रांड-पहचाना अस्ति। अस्याः पहचानायाः मुख्यविषयः विस्तरणम् अस्ति। बहुदेशीयैः रोगिभिः सुगमतया परिचेतुं शक्यः सार्वत्रिकः चिकित्सा-प्रतीकः क्रूसः सरलदृश्यभाषारूपेण उपयुज्यते। एषः प्रतीकः क्रूसं चिकित्सालयनामसंक्षेपस्य P तथा H इत्यक्षरद्वयेन सह संयोजयति। प्रतीकस्य अक्षः उभयदिशासु विस्तरति, येन एषः चिह्नः विविधाकाराणां विविधमापानां च प्रयोगवस्तूनां कृते उपयुक्तः भवति। सेओल्-नगरस्थितस्य चिकित्सालयस्य प्रत्येकतले कृते पृथक् सङ्केत-फलकानि (signage) अपि रचितानि सन्ति।
मान्यता
A' Design Award कांस्यपुरस्कारः विषये
Pentaheal Clinic Rebranding ब्रांड-पहचानम् A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Pentaheal Clinic Rebranding ब्रांड-पहचानम् अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Pentaheal Clinic Rebranding ब्रांड-पहचानम् अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
परिकल्पनायाः पृष्ठतः
सम्वादसामग्री
परिकल्पकेन प्रदत्ताः श्रेयसि, दलसदस्याः तान्त्रिकविवरणानि च।
- अद्वितीयगुणाः
- Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
- आयामाः एवं सम्पुटीकरणम्
- Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m² - सूचकशब्दाः
- Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
- उत्पादनप्रौद्योगिकी
- Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
- परिकल्पना-आह्वानम्
- Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
- अनुसन्धानम्
- To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
- प्रेरणा
- The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
- परियोजनाकालः
- The project started in July 2021 and finished in December 2021 in Seoul.
- प्रचालनप्रवाहः
- Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
- दलसदस्याः
- Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic
प्रायोजितम्
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