Elephant Design and Himalaya Wellness इत्यनेन कृतं Himalaya Sheet Mask पत्रमुखावरणस्य आवेष्टनम् इति संवेष्टन अभिकल्पना प्रतियोगितावर्गे 2021 A' Design Award रजतपुरस्कारः इत्यस्य अत्यन्तं प्रतिष्ठितः विजेता अस्ति।
रजतम्संवेष्टनम्· 2021
Himalaya Sheet Mask पत्रमुखावरणस्य आवेष्टनम्
कर्तृ Elephant Design and Himalaya Wellness
ग्राहकः: Himalaya Wellness
संवेष्टनम् वर्गे A' Design Award रजतपुरस्कारः विजेता
सत्यापितपुरस्कारविजेता
#117150 कृते पुरस्कारस्थितिं सत्यापयतुपरिकल्पना
Himalaya Sheet Mask पत्रमुखावरणस्य आवेष्टनम् विषये
हिमालय-पत्रमुखावरणम् व्यक्तिगतपरिचर्याश्रेण्यां मुखपत्रमुखावरणस्य आवेष्टनविन्यासः अस्ति। इयं व्यवस्था पञ्च प्रकारान् आवृणोति, उज्ज्वलवर्णपटलं, क्रीडाशीलं अक्षररूपं, केन्द्रीयं स्वस्मै टिप्पणीं च उपयुङ्क्ते। चित्राणि उत्पादस्य नैसर्गिकांशान् मृदुशैल्यां प्रदर्शयन्ति। पिटिका CMYK-वर्णैः, श्वेतवर्णेन, चतुर्भिः विशिष्टैः पान्टोन-वर्णैश्च मुद्रिता। प्रतीकचिह्नं प्रतिबिम्बं च स्थानिक-दीप्तिवार्णिशेन समापितम्, अवशिष्टः पृष्ठभागस्तु निष्प्रभः अस्ति। अयं विन्यासः वैश्विकविपणिषु तरुणक्रेतॄन् आकर्षयितुम् उद्दिष्टः अस्ति।
मान्यता
A' Design Award रजतपुरस्कारः विषये
Himalaya Sheet Mask पत्रमुखावरणस्य आवेष्टनम् A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Himalaya Sheet Mask पत्रमुखावरणस्य आवेष्टनम् अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Himalaya Sheet Mask पत्रमुखावरणस्य आवेष्टनम् बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
परिकल्पनायाः पृष्ठतः
सम्वादसामग्री
परिकल्पकेन प्रदत्ताः श्रेयसि, दलसदस्याः तान्त्रिकविवरणानि च।
- अद्वितीयगुणाः
- Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
- आयामाः एवं सम्पुटीकरणम्
- The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm - सूचकशब्दाः
- face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
- उत्पादनप्रौद्योगिकी
- The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
- परिकल्पना-आह्वानम्
- Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
- अनुसन्धानम्
- The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:
a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention. - प्रेरणा
- Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
- परियोजनाकालः
- The project started in September 2019 and finished in December 2020, in Singapore & India.
- प्रचालनप्रवाहः
- The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
- दलसदस्याः
- Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande
Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta - चित्रश्रेयः
- All designs and images are created by Elephant Design.
प्रायोजितम्
Designers.org इत्यस्मात् परम् अन्वेषयतु
अस्माकं विज्ञापनसहभागिनां उत्पादनानि, सेवाः, अवसराश्च अन्वेषयतु।
अधिकम् अन्वेषयतु
सम्बन्धिताः परिकल्पनाः
तस्मादेव वर्गात् योग्यतया चिताः अन्याः पुरस्कारविजेत्र्यः परिकल्पनाः अन्वेषयतु।
