Yong Wong इत्यनेन कृतं Tongrentang Zhima Health विपणि-आन्तरिक-अभिकल्पनम् इति आभ्यन्तर अवकाश एवं प्रदर्शनी अभिकल्पना प्रतियोगितावर्गे 2021 A' Design Award सुवर्णपुरस्कारः इत्यस्य अत्यन्तं प्रतिष्ठितः विजेता अस्ति।
सुवर्णम्आभ्यन्तरम्· 2021
Tongrentang Zhima Health विपणि-आन्तरिक-अभिकल्पनम्
कर्तृ Yong Wong
ग्राहकः: Beijing Tongrentang Health
आभ्यन्तरम् वर्गे A' Design Award सुवर्णपुरस्कारः विजेता
सत्यापितपुरस्कारविजेता
#108738 कृते पुरस्कारस्थितिं सत्यापयतुपरिकल्पना
Tongrentang Zhima Health विपणि-आन्तरिक-अभिकल्पनम् विषये
तोङ्गरेनताङ्ग-झिमा-हेल्थ इति बीजिङ्ग-नगरे स्थितम् अनुभव-विपणिः अस्ति। एषा विपणिः त्रिषु तलेषु ५००० वर्गमीटर-परिमितं क्षेत्रम् आच्छादयति। आहार-पूरकाणि, पोषक-खाद्यानि, स्वास्थ्य-प्रौद्योगिकी-युक्तानि स्वास्थ्य-रक्षण-उत्पादानि च एकस्मिन् स्थाने प्रदीयन्ते। आन्तरिक-भागे ठोस-काष्ठं पित्तलं च इति विपरीत-सामग्रीणां विशाल-क्षेत्राणि प्रयुक्तानि। भूतलात् ऊर्ध्वं चत्वारः विषयाः प्रस्तुताः सन्ति, यथा पृच्छा, आहारः, आरोग्य-लाभः, चिकित्सा च। एषा विपणिः ग्राहकाणां कृते सुखदं सामाजिक-स्थानम् अपि भवति।
मान्यता
A' Design Award सुवर्णपुरस्कारः विषये
Tongrentang Zhima Health विपणि-आन्तरिक-अभिकल्पनम् A' Design Award सुवर्णपुरस्कारस्य विजेता अस्ति; अयम् अपरिमितं प्रतिष्ठितः सम्मानः प्रथमश्रेणीयेभ्यो विस्मयजनकेभ्य उत्कृष्टेभ्यश्चाभिकल्पेभ्यो दीयते। सुवर्णविजेतारोऽत्यन्तं नवोन्मेषिन्यो गहनदूरदर्शिन्यस्तेजोभिश्चक्षुराकर्षिण्यश्च सृष्टयः सन्ति, याः स्वाभिकल्पकानां प्रतिभां प्रज्ञां कौशलं च प्रतिबिम्बयन्ति। Tongrentang Zhima Health विपणि-आन्तरिक-अभिकल्पनम् सर्वाधिकप्रशंसितः प्रवृत्तिनिर्माता स्मारकीय आविष्कारो भविष्यतीति प्रत्याशा क्रियते, योऽभूतपूर्वं मूल्यं ददाति। A' Design Award सुवर्णपुरस्कारं जितवद् एतद् अभिकल्पकार्यं दर्शनीया आदृता परियोजना अस्ति, या कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा महता लाभेन विस्तारयति। Tongrentang Zhima Health विपणि-आन्तरिक-अभिकल्पनम् तीव्राः कामना उद्बोधयति, उत्साहं जनयति, सृजनशीलताम् उत्साहयति, अस्मान् मोहयति च।
परिकल्पनायाः पृष्ठतः
सम्वादसामग्री
परिकल्पकेन प्रदत्ताः श्रेयसि, दलसदस्याः तान्त्रिकविवरणानि च।
- अद्वितीयगुणाः
- Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style. - आयामाः एवं सम्पुटीकरणम्
- 5000 square meters, 3 floors
- सूचकशब्दाः
- Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
- उत्पादनप्रौद्योगिकी
- The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
- परिकल्पना-आह्वानम्
- The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
- अनुसन्धानम्
- Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out. - प्रेरणा
- After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
- परियोजनाकालः
- This project started in May 2019 and finished in December 2019 in Beijing.
- प्रचालनप्रवाहः
- From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized. - दलसदस्याः
- Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
- चित्रश्रेयः
- Beijing Wuxiang Space Architecture Design
प्रायोजितम्
Designers.org इत्यस्मात् परम् अन्वेषयतु
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