Serasa Digital Aplikasiyo y'Igendanwa na Rodolpho Henrique

Umushinga Serasa Digital Aplikasiyo y'Igendanwa wa Rodolpho Henrique ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Telefoni Igendanwa.

IcyumaTelefoni Igendanwa· 2025

Serasa Digital Aplikasiyo y'Igendanwa

na Rodolpho Henrique

Umukiriya: Serasa

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Telefoni Igendanwa

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #169575

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Serasa Digital Aplikasiyo y'Igendanwa

Serasa ni ikigo gishinzwe gutanga raporo z'inguzanyo cyakusanya kandi gikagereranya amakuru yerekeye amanota y'inguzanyo y'abantu barenga miliyari. Uyu mushinga wagamije kuvugurura urubuga rw'ubucuruzi hagati y'ibigo (B2B) rubanziriza rwibanze cyane ku bikenewe n'abakoresha. Ukurikije ibintu byerekeye ibicuruzwa, intego yari uyo kugabanya ibibazo bisaba ubufasha bw'abakiriya mu gihe twongera igipimo cy'guhindura. Ikibazo nyamukuru cyari ugukora ubundi buryo urubuga rw'ubucuruzi hagati y'ibigo (B2B) mu buryo bwibanze ku bakoresha mu nganda aho kwizera serivisi z'inguzanyo bitarakwigaragaza cyane.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Serasa Digital Aplikasiyo y'Igendanwa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Serasa Digital Aplikasiyo y'Igendanwa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Serasa Digital Aplikasiyo y'Igendanwa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
Ibipimo n'Ipaki: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
Ibibazo Fatizo: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
Ikoranabuhanga ryo Guteza Imbere: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
Ikibazo cy'Ishusho: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
Ubushakashatsi: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
Ibyatumye Habaho: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
Igihe cy'Umushinga: The projects started in January 2023 and finished in December 2023
Uburyo bw'Imikorere: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
Abagize Itsinda: Rodolpho Henrique
Abafotoye: Rodolpho Henrique