Transatlantic Innovation Week Itumanaho ry'Ibirori na Stefan Maier-Wimmer

Umushinga Transatlantic Innovation Week Itumanaho ry'Ibirori wa Stefan Maier-Wimmer ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Kwamamaza.

IcyumaKwamamaza· 2024

Transatlantic Innovation Week Itumanaho ry'Ibirori

na Stefan Maier-Wimmer

Umukiriya: U.S. Konsulat München

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Kwamamaza

47,101

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #153141

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Transatlantic Innovation Week Itumanaho ry'Ibirori

Icyumweru cy'Udushya mu Busabane bw'Atlantike, cyateguwe n'Ambasade y'Amerika hamwe na konsula nkuru eshanu, ni ibirori by'iminsi myinshi byibanda ku bufatanye bw'Ubudage n'Amerika n'imbaraga zabyo z'udushya zikomeye. Munsi y'amagambo ngenderwaho y'uyu mwaka 'ubuhanga budafite imipaka', videwo itangiza ibirori, urupapuro rwibanze hamwe n'ibikoresho byose byo mu mbuga nkoranyambaga byashyizweho abafatanyabikorwa mu birori. Ishusho y'ingenzi y'ibirori ihuza amagambo ngenderwaho n'igitekerezo cy'ubufatanye nk'ubutumwa nyamukuru.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Transatlantic Innovation Week Itumanaho ry'Ibirori ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Transatlantic Innovation Week Itumanaho ry'Ibirori biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Transatlantic Innovation Week Itumanaho ry'Ibirori yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
Ibibazo Fatizo: Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
Ikoranabuhanga ryo Guteza Imbere: The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
Ikibazo cy'Ishusho: The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
Ibyatumye Habaho: Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
Igihe cy'Umushinga: The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
Uburyo bw'Imikorere: The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
Abagize Itsinda: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht