Sogno Jewelry Design Sisitemu y'Umwihariko wa Ikirango na Named Co. Creative Agency

Umushinga Sogno Jewelry Design Sisitemu y'Umwihariko wa Ikirango wa Named Co. Creative Agency ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Kwamamaza.

BuronzeKwamamaza· 2023

Sogno Jewelry Design Sisitemu y'Umwihariko wa Ikirango

na Named Co. Creative Agency

Umukiriya: Sogno

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Kwamamaza

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #151075

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Sogno Jewelry Design Sisitemu y'Umwihariko wa Ikirango

Sogno Jewelry Design ni sisitemu y'umwihariko w'ikirango yakozwe ku bw'ikirango cy'amasaro n'ibyuma by'agaciro. Ikirango (logo) gikomoka ku miterere y'ibimera, gifite umurongo uzenguruka usa n'igihagararo cy'ikimera, hiyongeraho n'imigirire yafashwe ku mababi ku nyuguti z'ubwoko bwa serif. Igiti cy'umuvule gikoreshwa nk'ikimenyetso nyamukuru. Uruziga ni ikintu cy'ingenzi, kikaba kigereranya impeta ndetse n'umubano uri hagati y'abantu babiri. Uyu mwihariko ukoreshwa ku mashusho, amabara, ibimenyetso, amasashe yo gukoreramo ubucuruzi, imbere y'iduka, ndetse n'impapuro z'itumiza ry'ibicuruzwa. Agasanduku gasimburanwa k'impeta gafunguka nk'uko indabyo iba yiganutse, kandi hagerageshejwe uburyo mirongo itanu bw'ibyitegererezo mbere yo kugera ku isura nyakuri.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Sogno Jewelry Design Sisitemu y'Umwihariko wa Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Sogno Jewelry Design Sisitemu y'Umwihariko wa Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Sogno Jewelry Design Sisitemu y'Umwihariko wa Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Ibibazo Fatizo: Jewelry, Brand, Package, Identity, Symbol
Ikibazo cy'Ishusho: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Ubushakashatsi: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Ibyatumye Habaho: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Igihe cy'Umushinga: The project started in October 2020 in Seoul, and finished in March 2021.
Uburyo bw'Imikorere: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

Soma Itangazo ry'Ikinyamakuru

Byatanzwe