Pepsi Black x Digital Shanghai FW Igikoresho cyo Gupakira Ibinyobwa na PepsiCo Design and Innovation

Umushinga Pepsi Black x Digital Shanghai FW Igikoresho cyo Gupakira Ibinyobwa wa PepsiCo Design and Innovation ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Ibicuruzwa by'Agaciro Bidasanzwe.

IcyumaIbicuruzwa by'Agaciro Bidasanzwe· 2023

Pepsi Black x Digital Shanghai FW Igikoresho cyo Gupakira Ibinyobwa

na PepsiCo Design and Innovation

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ibicuruzwa by'Agaciro Bidasanzwe

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #149741

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Pepsi Black x Digital Shanghai FW Igikoresho cyo Gupakira Ibinyobwa

Pepsi Black x Digital Shanghai FW ni ipaki y'ibinyobwa yakozwe mu bwoko budasanzwe (limited edition) ku bw'Icyumweru cy'Imideri cya Shanghai. Iyi paki igaragaza insanganyamatsiko y'uru rukurikirane, ari yo Kurema Ubusanzwe Bushya. Uruziga rurimo amabara menshi rukikije ikirango cya Pepsi, naho igishushanyo kikaba cyaranyuzwe mu cyerekezo kimwe kugira ngo cyerekane kwaguka kw'igihe n'umwanya. Uduce tw'amabara tw'umutuku n'icyatsi twasenyutse dushyizwe ku murandasi w'umukara, bigatanga isura ikomeye kandi ifite inzego nyinshi. Ibishushanyo binyuranye kandi bihuza hamwe bikora ingaruka ya digitale isa n'aho ifite ikibazo (glitch effect), bigaragaza guhuzwa kw'ibihimbano n'ukuri.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Pepsi Black x Digital Shanghai FW Igikoresho cyo Gupakira Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Pepsi Black x Digital Shanghai FW Igikoresho cyo Gupakira Ibinyobwa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Pepsi Black x Digital Shanghai FW Igikoresho cyo Gupakira Ibinyobwa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Ikibazo cy'Ishusho: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Ibyatumye Habaho: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Soma Itangazo ry'Ikinyamakuru

Byatanzwe