Doritos W and Y Gupfunyika Ibiryo na PepsiCo Design and Innovation

Umushinga Doritos W and Y Gupfunyika Ibiryo wa PepsiCo Design and Innovation ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Ibicuruzwa by'Agaciro Bidasanzwe.

IcyumaIbicuruzwa by'Agaciro Bidasanzwe· 2023

Doritos W and Y Gupfunyika Ibiryo

na PepsiCo Design and Innovation

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ibicuruzwa by'Agaciro Bidasanzwe

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #149719

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Doritos W and Y Gupfunyika Ibiryo

Doritos W na Y ni igishushanyo cy'igipfunyika cy'ibiryo cyakozwe mu buryo bw'igihe gito kugira ngo hibukwe urugendo rwa nyuma rw'itsinda ry'abahanzi ba reggaeton, Wisin na Yandel. Igipfunyika ni kimwe mu bigize gahunda nini y'ubuzima bw'ishusho yatanzwe mu gihe gito. Umuseke w'inyuma witwaje amabara y'umutuku, umweru n'ubururu, ari nayo mabara y'ibendera rya Puerto Rico. Ifoto y'umukara n'umweru y'iryo tsinda ry'abahanzi bombi yashyizwe hagati, iruhande rw'inyandiko itangaza urugendo mpuzamahanga rwa La Ultima Mision. Ikirango kizwi cya Doritos gishushanyije mu buryo bunonoye kigaragara neza ku ruhande rw'imbere y'igipfunyika.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Doritos W and Y Gupfunyika Ibiryo ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Doritos W and Y Gupfunyika Ibiryo biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Doritos W and Y Gupfunyika Ibiryo yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
Ibyatumye Habaho: The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.

Soma Itangazo ry'Ikinyamakuru

Byatanzwe