SberPay Primary Function: Porogaramu yo Kwishyura na Sber

Umushinga SberPay Primary Function: Porogaramu yo Kwishyura wa Sber ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Telefoni Igendanwa.

IfezaTelefoni Igendanwa· 2022

SberPay Primary Function: Porogaramu yo Kwishyura

na Sber

Umukiriya: Sber

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Telefoni Igendanwa

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Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye SberPay Primary Function: Porogaramu yo Kwishyura

SberPay ni porogaramu yo kwishyura mu bicuruzwa byo kuri interineti no muri porogaramu. Ubwishyu bukorwa binyuze muri porogaramu ya SberBank Online, bityo amakuru y'ikarita ntayoherezwa mu maduka cyangwa ku bafatanyabikorwa. Amafaranga asigaye ku ikarita ashobora kugaragara mbere ya buri bwishyu. Ubwishyu bwo rimwe, ubwishyu busubiramo n'ubwiyandikishe birashyigikirwa, kandi umubare utagira urugero w'amakarita ushobora guhuzwa kugira ngo ukoreshwe nyuma. Ururimi rwo kugaragaza ruroroshye kandi rushingiye ku myandikire, buto n'ihinduka ry'amabara buhoro buhoro. Intego yari iyo gukuraho ubukenerwa bwo kwinjiza amakuru y'ikarita no gutuma ubwishyu bukorwa vuba kandi mu buryo butekanye.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

SberPay Primary Function: Porogaramu yo Kwishyura ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. SberPay Primary Function: Porogaramu yo Kwishyura biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. SberPay Primary Function: Porogaramu yo Kwishyura ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Ibipimo n'Ipaki: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Ibibazo Fatizo: innovation, payments, pay, acquiring, internetacquiring
Ikoranabuhanga ryo Guteza Imbere: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Ikibazo cy'Ishusho: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Ubushakashatsi: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Ibyatumye Habaho: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Igihe cy'Umushinga: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Uburyo bw'Imikorere: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Patente: Sberbank
Abagize Itsinda: Daria Prokuda
Shishki Collective