Future of Banking Ibishushanyo Mbonera Byerekana na Moree Wu

Umushinga Future of Banking Ibishushanyo Mbonera Byerekana wa Moree Wu ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Filimi.

IfezaFilimi· 2022

Future of Banking Ibishushanyo Mbonera Byerekana

na Moree Wu

Umukiriya: Julius Baer

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Filimi

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #128313

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Future of Banking Ibishushanyo Mbonera Byerekana

Madamu Wu yakoze iyi video kuri Julius Baer kugirango asobanure uburyo bukoreshwa mubicuruzwa byabo bishya bya digitale kubashoramari babo. Kuva mubitekerezo, ikibaho, imiterere yuburyo bugaragara kugeza kuri animasiyo, yashakishije uburyo bwo kwiyumvisha itandukaniro riri hagati yimirimo iremereye, ikoreshwa rya digitale nibihe bishya. Yongeyeho imvugo ngereranyo kugirango yongere umwihariko. Gutekereza guhanga hamwe nubuhanga byakoreshejwe mugukora amashusho yerekana inkuru isobanutse neza kandi ikurura ibintu. Iyi videwo yerekanye ejo hazaza heza ibicuruzwa bishya bya digitale bizazana.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Future of Banking Ibishushanyo Mbonera Byerekana ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Future of Banking Ibishushanyo Mbonera Byerekana biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Future of Banking Ibishushanyo Mbonera Byerekana ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
Ibipimo n'Ipaki: 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way.
Ibibazo Fatizo: Motion Graphics, Animation, Cel Animation, Styleframe, Video
Ikoranabuhanga ryo Guteza Imbere: Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
Ikibazo cy'Ishusho: The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself.
Ubushakashatsi: This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
Ibyatumye Habaho: All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
Igihe cy'Umushinga: The project started in December 2019 in New York and finished in March 2020 in New York.
Uburyo bw'Imikorere: All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
Abagize Itsinda: Moree Wu
Abafotoye: Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.