Umushinga The Book That Grew Umuyobozi w'Uburagiro wa Fabiano Dalmacio ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Platini mu Cyiciro cy'Ihiganwa cya Ubuhanzi Bwiza.
PlatiniUbuhanzi Bwiza· 2021
The Book That Grew Umuyobozi w'Uburagiro
Umukiriya: Rothco, part of Accenture Interactive
Uwatsinze Igihembo cya A' Design Award cya Platini mu Cyiciro cya Ubuhanzi Bwiza
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #122969Imigereranyo
Ibyerekeye The Book That Grew Umuyobozi w'Uburagiro
Igitabo Cyakuze (The Book That Grew) ni umuyobozi w'uburagiro wakozwe ku bahinzi-borozi bo muri Irilande. Iki gitabo kigaragaza amasomo icumi n'inama icumi zifatika zigamije guteza imbere ubudakemwa n'inyungu. Intambwe icumi ziyobora abahinzi-borozi ku buryo bwo kuzenguruka inzuri incuro icumi buri mwaka no kubona umusaruro wa toni icumi z'ibyatsi kuri hegitari imwe. Buri paji, ijambo n'igishushanyo mbonera byashushanyijwe n'imizi y'ibyatsi bizima, yayobowe mu mirongo mu gihe cyo gukura cy'ibyumweru byinshi. Inzira zigoye z'ubuhinzi zisobanurwa hakoreshejwe ibimenyetso byihariye, kandi urupapuro rufunguka rukikubiyemo urufunguzo rw'ibyo bimenyetso.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Platini
The Book That Grew Umuyobozi w'Uburagiro ni igihembo cya A' Design Award cya Platini cyegukanywe, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo bidasanzwe by'ukuri, byiza kandi bitangaje. Ibihembo bya Platini ni ibitangaza byo guhanga, ni ubuhamya bw'aho ubwenge n'ubuhanzi bigarukira, kandi bigaragaza ubunyamwuga n'ubuhanga butagereranywa bw'ababihanze. Biteganyijwe ko ibi bishushanyo ari byo bizwi cyane, bishyiraho ikibaranga ubwiza bw'igihe, bigatanga umusanzu mu mibereho myiza y'abaturage kandi bigura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. The Book That Grew Umuyobozi w'Uburagiro igaragaza urwego rw'indashyikirwa, igatuma isi iba nziza kubera ibiranga byayo bifitiye akamaro abantu. The Book That Grew Umuyobozi w'Uburagiro ni igihangano cyegukanye Igihembo cya A' Design Award cya Platini, gikangura ibyifuzo, giha imbaraga, gishimisha kandi gitera ibyishimo bikomeye.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
- Ibipimo n'Ipaki
- Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm - Ibibazo Fatizo
- book, design, Ireland, grass, farming, bank
- Ikoranabuhanga ryo Guteza Imbere
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Ikibazo cy'Ishusho
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Ubushakashatsi
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Ibyatumye Habaho
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Igihe cy'Umushinga
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Uburyo bw'Imikorere
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Abagize Itsinda
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Abafotoye
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
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