Umushinga Lays Heartwork Primary Function: Kwamamaza Ibicuruzwa wa PepsiCo Design and Innovation ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Kwamamaza.
IfezaKwamamaza· 2021
Lays Heartwork Primary Function: Kwamamaza Ibicuruzwa
na PepsiCo Design and Innovation
Umukiriya: PepsiCo Design & Innovation
Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Kwamamaza
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #118793Imigereranyo
Ibyerekeye Lays Heartwork Primary Function: Kwamamaza Ibicuruzwa
Lays Heartwork ni igikorwa cyo kwamamaza cyakorewe ikirango cya Lays mu gihe cy'icyorezo cya Covid-19. Iki gikorwa gishimira abantu bakora inyuma y'urukurikirane rw'agaciro rwa Lays, harimo abahinzi, abakozi bo mu ruganda, abashoferi ba za kamyo, abacuruzi n'abakozi batwara ibicuruzwa. Amabara meza kandi atanga icyizere ahujwe n'ubutumwa butaziguye bwo gushimira ku byerekeye igishushanyo cy'imifuka. Buri mufuka uhinduka ikimenyetso cyo gushimira abakozi b'imiryango bakunze kutabashimira imbonankubone. Intego ni ukwerekana ko akazi nk'ako ka buri munsi atari akazi gakomeye gusa, ni akazi kava ku mutima.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Ifeza
Lays Heartwork Primary Function: Kwamamaza Ibicuruzwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Lays Heartwork Primary Function: Kwamamaza Ibicuruzwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Lays Heartwork Primary Function: Kwamamaza Ibicuruzwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
- Ibyatumye Habaho
- To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
- Abagize Itsinda
- PepsiCo Design & Innovation
Byatanzwe
Shakisha Hirya ya Designers.org
Menya ibicuruzwa, serivisi n'amahirwe aturuka ku batwamamaza.
Ibindi Wakurikiranira
Imigereranyo Ifitanye Isano
Shakisha imigereranyo yindi yahawe igihembo mu cyiciro kimwe, yatoranyijwe hakurikijwe ireme.
