Beer Culture 2020 Raporo y'Ubushakashatsi bw'Isoko na Gabriela Maria Straka

Umushinga Beer Culture 2020 Raporo y'Ubushakashatsi bw'Isoko wa Gabriela Maria Straka ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Kwamamaza.

BuronzeKwamamaza· 2021

Beer Culture 2020 Raporo y'Ubushakashatsi bw'Isoko

na Gabriela Maria Straka

Umukiriya: Brau Union Österreich AG

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Kwamamaza

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #118582

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Beer Culture 2020 Raporo y'Ubushakashatsi bw'Isoko

Umuco w'Inzoga 2020 ni raporo yacapwe ku muco w'inzoga muri Otirishiya. Raporo yerekana ibisubizo by'ubushakashatsi bugereranya abaturage b'u Otirishiya bafite imyaka 18 no hejuru, bwakozwe n'ikigo cy'ubushakashatsi bw'isoko kidafite ibindi bikorwa binyuze mu kibaza cy'ikoranabuhanga n'itumanaho binyuze kuri interineti n'itelefoni. Ibibazo birimo agaciro k'ubwoko bw'inzoga zidasanzwe, imico y'inywanwa, uburyo bw'ikorwa ry'inzoga burambye, ubudahemuka ku bimenyetso by'ubucuruzi (brand loyalty), n'ibicuruzwa bidafite inzoga. Ibishushanyo n'ibimenyetso byoroshye byerekana imibare mu buryo bworoshye gusobanukirwa. Raporo igizwe n'amapaji 64 y'ibikubiyemo hamwe n'amapaji ane y'ikirangantego (cover pages).

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Beer Culture 2020 Raporo y'Ubushakashatsi bw'Isoko ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Beer Culture 2020 Raporo y'Ubushakashatsi bw'Isoko biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Beer Culture 2020 Raporo y'Ubushakashatsi bw'Isoko ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
Ibipimo n'Ipaki: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
Ibibazo Fatizo: beer culture report, beer culture, beer, market research, Austria
Ikoranabuhanga ryo Guteza Imbere: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Ikibazo cy'Ishusho: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Ubushakashatsi: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Ibyatumye Habaho: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Igihe cy'Umushinga: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Uburyo bw'Imikorere: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Patente: Copyrights belong to Brau Union Österreich AG, 2020
Abagize Itsinda: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
Abafotoye: Brau Union Österreich AG